Masculinity and Advertising
Picture this: There are three beach chairs on a beach and occupying each seat is a male college student. One guy has no shirt on and is wearing a hat. With a smile on his face, he looks to his right. The two guys sitting to his left are each reading a magazine. All three men seem to be enjoying the hot weather and the one looking to his right is enjoying a beer. Coming up on his right are three beautiful girls in bikinis. One girl is blonde, very well developed, and as she walks by you can see her breasts move back and forth with every step she takes. She smiles as she walks by, and by the expression on the guy's face he seems to be enjoying what he is seeing. Her two friends, who are brunettes, also have hourglass figures and smile at him as they walk by. The guy with the hat stares at them with a big smile. This guy then turns to his left and tells his friend, "It's your turn." His friend takes the beer that is offered to him, bangs it on the arm stand of the beach chair, and with this the girls rewind back to their starting positions. The music in the background plays again and the guy in the middle gets to enjoy the upcoming view. If you have not recognized this scene, it is a Miller Lite commercial that is typical of the ones shown during televised sporting events.
In this paper I will analyze this commercial as well as others to reveal what the world of advertising on the Internet and on the tube set is all about. In a way, the advertising companies are prescribing certain roles of masculinity to men. These advertisers are suggesting that the men that are portrayed in their commercials or advertisement are the way men are or ought to be. I will explain why men should be aware of the issue...
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...e use of half naked women walking around or the use of any alcohol. You can make it for T.V. or for a picture on a Web site. If you insist on making it a beer commercial you can have a dolphin swim up to the shore balancing a can of beer on its nose.
I am not trying to persuade men to not watch the commercials or not go to the porn section, or go to the sports section of the web, but instead to view them in a different perspective. Men are portrayed as: having an identity crisis, unable to communicate with the opposite sex, and lastly a low level of language apprehension. Maybe even almost as cave man, we slam our beer down and the women go back to where they started. I'll be the first to admit that I enjoy looking at all types of women, whether they are clothed or half naked, but when I do my mouth is closed and when I open it, it's to carry on a conversation.
In the United States, homelessness has remained a constant presence in all major cities. For example, in New York City, it is comprised of alcoholics, drug addicts, and other people (“American History”). It has largely moved into hidden places such as unused subway tunnels or under bridges. Whether or not we experience it ourselves, homelessness impacts all of us. Homelessness describes all normal life crisis. There is a difference between people who experience these challenges and become homeless and people who face them and do not use the support systems that they have in place.
...those who live in poverty, those who have insufficient economic resources, those who lack affordable housing, who have health issues, and those who face unjust racial bias (criminal justice system). We also looked at the domestic circumstances among the homeless and how minorities are doing when it comes to education. Unless these racial disparities and inequalities are addressed in every level, including employment, housing, health, criminal justice, mental health, domestic violence, and as well as other disparities that exist in this society are addressed there would continuously be a higher number of minorities that are homeless in New York City. There are many more other factors that lead to homelessness besides those that are mentioned above, but for this research, two factors will be examined; insufficient economic resources and lack of affordable housing.
In the Dental Hygiene field, many challenges come about every day and during different situations. Every day there are new challenges and unusual situations that occur in the dental field, but one challenge that continues to come about and has been a big dispute over the years is the ability to provide beneficial information about oral health care for the underprivileged. For the individuals that are not fortunate enough to pay to have services done in the dental office, lack the knowledge of how important good oral health care is. They do not receive the one on one conversations explaining the significance of taking care of your teeth and gums that the patients who can afford to make appointments and receive essential services do. That
Homelessness in the United States has been an important subject that the government needs to turn its attention to. There has been announced in the news that the number of the homeless people in many major cities in the United States has been increasing enormously. According to United States Interagency Council on Homelessness reported that there was an estimation of 83,170 individuals have experienced chronic homelessness on the streets of the United States’ streets and shelters on only a single night of January 2015, which is a small decrease of only 1% from the previous year (People Experiencing Chronic Homelessness, n.d.). The United States must consider this subject that most of the people underestimate it and not pay attention
There are many components that contribute to the homelessness in America. Neoliberalism and capitalism are very important contributors to discuss. Under these practices lies multiple factors that not only perpetuate, but also maintain homelessness. In a neoliberal era, there’s a shift of deregulating and privatizing public spheres/programs and move it under the authority of private and individual entities. This includes the lack of support and funding in access to affordable housing, employment, income, public health, and other public assistance. Neoliberalism, poverty, and capitalism has play a key role in sustaining the unequal distribution of wealth and resources among people, which has resulted folks in losing their sense of self.
Homelessness is a problem that happens in many different countries around the world. Definitions of homelessness are defined in different meanings by different people. However, the Stewart B. McKinney Act defines a homeless person as “ one who lacks a fixed permanent nighttime residence or whose nighttime residence is a temporary shelter, welfare hotel, or any public or private place not designed as sleeping accommodations for human beings” (McNamara 1025). It is impossible to find out exactly the number of homeless; however, the researchers can do a study to estimate that number. Based on different statistics from different researchers, the homeless population in America has been increasing as “an alarming rate” (Markos and Lima). Therefore, even though America is one of the most powerful countries in the world, homelessness, which has many common causes, has always been a big problem in society.
Homelessness, One of the largest growing concerns in New York is the constantly increasing number of citizens who are finding themselves living on the streets. Economic conditions, personal choice, deinstitutionalization, and other factors could be the main contributions of homelessness in this world. With the decrease in the number of available jobs, the population of homeless people has literally boomed. My questions are not as simple to answer as they may appear. Homelessness is a symptom of much deeper and more serious changes in America society. Homelessness is a serious public health issue ...
Common sense seems to dictate that commercials just advertise products. But in reality, advertising is a multi-headed beast that targets specific genders, races, ages, etc. In “Men’s Men & Women’s Women”, author Steve Craig focuses on one head of the beast: gender. Craig suggests that, “Advertisers . . . portray different images to men and women in order to exploit the different deep seated motivations and anxieties connected to gender identity.” In other words, advertisers manipulate consumers’ fantasies to sell their product. In this essay, I will be analyzing four different commercials that focuses on appealing to specific genders.
Romeo, Jim. "Homelessness in America Is a Growing Problem." Poverty and Homelessness. Ed. Noël Merino. Detroit: Greenhaven Press, 2009. Current Controversies. Rpt. from "A Roof of One's Own: Homelessness Is Growing, but Solutions Are Out There." Planning 71.11 (Dec. 2005): 12-16. Opposing Viewpoints in Context. Web. 11 Dec. 2013.
They plan to give them housing services, production, agencies or entities. Housing and authority permanent houses or the homelessness. Mayor Landrieu prevent to help stop homelessness by trying to bring the state, city and community together to help the homeless as well. Members of New Orleans join together to see and talk about what they can do to stop homelessness ( Medina 4 ) . They plan to start a program to help homeless to have homes where they can stay instead of sleeping on the street. National coalition for homeless thinks that the cause and solution to homelessness much that the community group have to help with there are ways to make a difference with women, men, and children that are homeless ( Medina 4 ). Volunteers worked with the homeless by helping with their needs. Staff members are trying to meet there needs and coping with emergencies. To try or to end homelessness is a very long process it 's not easy at all it 's a lot to deal with and go through in New Orleans homeless people need to have help every single day with programs to get them back on track so that they can help get through homelessness. Its an unsolved problem that the united states and city can do to end homelessness and know how.Obama plan to end homelessness by the year of 2020. ( Rather 2 ) . America has more homeless children and women in the world then men. One quarter of homeless people spend one night in shelters and back on
...is to understand the factors that lead people into homelessness, that keep them homeless, and how they can recover from homelessness. Advocates for the homeless have proposed policies range from taking preventative measures, such as making housing and health care affordable, to policies that deal with individuals that are already homeless, such as rapid rehousing and redefining what it means to be homeless. Although many of the experts disagree on how the homeless epidemic should be handled, many acknowledge that the federal government plays an inexpendable role in helping the homeless. Homelessness is, obviously, a complex issue, but like all difficult issues it must be undertaken. It has become clear that homelessness is not something that will eradicate itself given time, homelessness will continue to grow and evolve unless an outside force stops it in its tracks.
Homelessness is not a disease. It is not a virus, not a condition, nor bacteria. Homelessness is a state where a person does not have a permanent residential. This includes people who live in shelters, motels and on the streets. They do not have homes because of the rising prices of housing. In New York City alone, 61,931 people are homeless as of September 2016. This is an epidemic in New York, not because of the sheer number of homeless people, but because of the lack of support from the local government. Homeless people are ignored by citizens, attacked by youth and abused by police officers. The New York Police Department even instituted Move Along Policy where homeless people who are idle for too long are forced to move their locations. This could be sitting on a bench for too long or falling asleep in a train station. So displaced citizens are not only homeless, but they are not allowed to reside in familiar locations without fear of being harassed by policemen. The youth of New York City find entertainment in harming homeless people. They would attack them, throwing bottles at them, hitting them, in hopes of knocking them unconcious. And these homeless people who do not have jobs often ask for money in the streets. And people just walk past them without even bothering with them. Because
The housing in Los Angeles is not enough for the population and the current policies have not focussed of the solution to these problems (Varady et al., 2005). Providing temporally housing and short-term jobs to the chronically homeless people does not reduce the number of homeless people in the city but only covers the problem for a while. Acting to the urgent of those without shelter for long is important but solving the root to the problem is what needs to be done. The government of the United States pays private landlords rent for the sake of the enlisted Section 8 beneficiaries but most of the house owners are not in full support of this move. Most of them prefer to rent their houses at the market rate. There are other more homeless people who have not benefited from this policy because they do not qualify yet they still have shelter. The trend in the rent is a cause for alarm and the number of homeless people will increase as soon as more are unable to afford rent and face evictions. The government continues to subsidise rent through Section 8 policy but the society should take up the challenge of contributing towards reducing homelessness. Inadequate employment has forced the poor people out of houses and the society is expected to do their social duty in respect to the homeless in the
It’s shows that drinking liquor is easier to go down then a woman that they are trying to assault. The ad reinforces traditional gender norms because it is agreeing that rape culture is okay. It is agreeing that men should be able to have their way with women. It is showing how men, under the influence, feel as if they are more dominant than usual over women. Men are seen as predators that the women have to get away from. It shows how women are victims to the overpowering dominance of men.I do not feel as if the ad successfully challenged the traditional gender norms, mainly because it encourages men to drink this liquor which may lead to the sexual assault of women. They may feel that this liquor may help them be able to take their victim down. They are basically putting women is danger to the point that they no longer feel safe around men under the influence of Belvedere vodka. Advertisements like this one is actually advertised in magazines and everywhere on the internet now and days. Many advertisements that use women in sexually abusive manners have become accepted by
Machismo or the idea of "Macho Man" can be seen as a set of beliefs, customs and attitudes and even a culture, which hold that men are superior to women intelligence, strength and other capacities. Those who believe in it or have been raised by it, think that is the man who has control of decisions and choice making, that it can control the women at his convenience. The masculinity or what we often call machismo has been a problem for society for centuries now. Marvin Harris, in this book "Cannibals and Kings, The Origins of Culture" proposes that the origin of this culture is not given to the aggressive nature of man but in population and environment pressures. He suggests that the origin of male supremacy has its origins in the need to maintain the population rate under control, being the central point of Harris theory the sexual freedom of women in relation to birth control.