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essay on impact of fast fashion
Advantages of shopping malls
essay on impact of fast fashion
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American Mall
Shiny, cold glass. Overpriced, low quality T-shirts. Whiny kids yearning to breathe free from their exasperated parents. More cell phones than a third-world Asian country. That's right, it's the mall. I hop off the bus and let out a little sigh. It beats doing nothing on my computer, but not by much.
The mall is supposed to be a place where the whole family can go and shop for whatever their proverbial hearts desire. Somewhere along the line, this vision was lost.
I grasp the round-bar-metal U-handle of the door and give it a firm pull. The door opens with just the right amount of force, and I step inside. Ah, so many colors and bright lights. Neatly stacked piles of vibrant shirts, pants, and various salespeople trying to look occupied. A cool gust of ionized air hits me in the face and I know that I've arrived. This is Sears. Sears is what the mall should be. It is almost wholesome, and you know that you're not going to regret spending an extra few minutes in the aisles at Sears. I, however, am just passing through. I'm going into the belly of the beast, the main part of the mall.
Fun for the whole family? No, far from it. The mall caters primarily to those between the ages of fourteen and twenty-five, and of that range, women mostly. Abercrombie and Fitch, Old Navy, Hot Topic; their merchandise is all made in the same sweatshops overseas. Tinny techno music makes me walk a little faster as I pass by. Aside from the damage they do abroad, they also make waves domestically. The 40-year-old mothers wear the clothes to be cool, and to relate to their daughters. The daughters wear the clothes because they want to look grown up. Both are frightening sights. The moms don't look so hot, trying to squeeze int...
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...mall is like coming down off of a drug. I was hooked, and I wanted a little more, but I knew that it would be ultimately detrimental to go on a regular basis. After the two weeks ended, I did start to feel guilty about what the fast food and lack of thought were doing to me. But for the present, when you hold the tiny red lightning bolt, you are Zeus, and the french fries and the mall are your kingdom. You pop the last fry, and let out a satisfying belch. You pat your belly, and the grin drops slowly from your face. You mouth the words "Spir-it USA," and you know that you have been duped. You see the mall for what it really is, and the once mighty lightning bolt turns into a pitchfork. I can almost see a tiny, laughing cartoon devil standing on my left shoulder. The pitchfork snaps in half, under the pressure of my thumb. I wipe my mouth, pick up my tray, and leave.
The primary problem would be the structure of the organization. This is due to the fact that there are thirteen departments in total which would lead to the failure of the ability to concentrate on long term viability of the business.
Over the years, the American department store has developed and evolved as not only a commercial business but also a cultural institution. While it has weathered many storms and changes since its inception and throughout history, its most predominant enemy has been a change in the lifestyle of the American people (Whitaker, 2013). As the customer’s needs and wants have shifted, department stores have struggled to keep up with demands. It has been argued that the decline of the department store has been ongoing for the last 50 years (Whitaker, 2013). This dissertation aims to understand how the department store has historically played a role in consumer culture and spending, and additionally, how this has evolved and changed in today’s retail market. Although department stores may not be able to take all the credit for inventing modern shopping, they certainly made its conventions and conveniences commonplace. They set a new standard for the way the consumer should expect to be treated, the type of services that should be provided, and the convenience that should attend the process of acquiring the necessities and niceties of life all in one place. They made shopping into a leisure pastime. This environment meant shopping was a means of freedom to look around, pick up objects with no obligations to buy. As one historian remarked, department stores: “encouraged a perception of the building as a public place, where consumption itself was almost incidental to the delights of a sheltered promenade in a densely crowded, middle-class urban space” (Whitaker, 2006). Although this perception and view of the department store has changed over the years, this paper aims to follow the trail of how and why that happened.
This past month I made my last visit to the popular teenage/college student retail store Abercrombie and Fitch. Finishing up some back to school shopping, I was on a quest for jeans, and I knew the place to get them. My last two favorite pairs were from Abercrombie and Fitch, and I was planning on buying the same kind once again. Happy and relieved that I would not spend the afternoon ransacking the mall for one pair of jeans, I entered the store to the pulsating beat of techno dance music. In front of me was the teenage Mecca of what is truly hip -- the first thing I noticed were the life-size pictured that covered the walls -- half-clad muscular and glistening young men, frolicking around with pouty faced but beautiful young women who were wearing either size 2 short shorts with bikini tops or 3 layered sweaters. The tables were covered with overpriced shorts, shirts, and sweaters, strewn about by desperate customers searching for the perfect outfit. The sales people who roamed the floors were definitions of cool themselves -- ranging from age 16-22, they modeled their employee discounts in a haughty way which encouraged the customers to strive for their ultra-hip look. And strive the customers did. What was the most noticeable upon entering the store (besides the blaringly loud music which made me wonder if I was at a clothing store or a dance club) were the herds of desperate young men and women, who seemed to range from age 12-25, strutting around the store and searching for anything that had the name A&F on it. I can only imaging how many nights of baby-sitting it would take some of these eager teenagers to buy one sweater. The young custome...
Inside Toyland, written by Christine L. Williams, is a look into toy stores and the race, class, and gender issues. Williams worked about six weeks at two toy stores, Diamond Toys and Toy Warehouse, long enough to be able to detect patterns in store operations and the interactions between the workers and the costumers. She wanted to attempt to describe and analyze the rules that govern giant toy stores. Her main goal was to understand how shopping was socially organized and how it might be transformed to enhance the lives of workers. During the twentieth century, toy stores became bigger and helped suburbanization and deregulation. Specialty toy stores existed but sold mainly to adults, not to children. Men used to be the workers at toy stores until it changed and became feminized, racially mixed, part time, and temporary. As box stores came and conquered the land, toy stores started catering to children and offering larger selections at low prices. The box stores became powerful in the flip-flop of the power going from manufacturers to the retailers. Now, the retail giants determine what they will sell and at what price they will sell it.
Who doesn’t like shopping? I can’t name one person. Phyllis rose states many positive qualities in her essay “Shopping and Other Spiritual Adventures in America Today”. One of the positives qualities she mentions about shopping is that it’s a form of therapy. Being that I love to shop. Rather it’s online or going to the stores it’s something I also find very therapeutic. You don't really need, let's say, another sweater. You need the feeling of power that comes with buying or not buying it. You need the feeling that someone wants something you have--even if it's just your money. To get the benefit of shopping, you needn't actually purchase the sweater. After a long stressful work or school day there’s nothing more relaxing than walking around
I walked into the front of the store to see a crowd of people searching for a good grocery cart. One that wouldn’t wobble every second that you pushed it. I took a look at many of the faces as they were beginning or ending their shopping experience. The people walking in looking for a cart seemed unsure or not pleased to be there in the first place. While the people leaving looked happy and eager to get home. I took this as a clear sign that this was not the most enjoyable place to ...
For the purpose of this essay, we will examine the retail location of Old Navy at the Third Street Promenade at Santa Monica. Upon entrance of this store, there is a group of mannequins grouped together like a family. Immediately the store is telling mothers that this store is for them and their for families. Even the way the store is organized shows that it is designed for women. Everything is compartmentalized into little "rooms" that appeal to the mentality of mothers. Aisles are large enough to accommodate strollers and running children. Also, at the checkout stand, there are rows with toys and other things meant for children. This fortifies the image that mom are the ones who are the ones who shop at Old Navy. Mothers like knowing that they are shopping at a family store. Another spatial design that shows that working moms are the targeted consumer at Old Navy is the fact that the entire first floor is women’s clothing. The second floor is where the men’s and children’s clothing are found. The store as a whole is designed to resemble a house, a place where women are more inclined to feel comfortable and take
Tremendous shopping centers, malls, even those little corner shops became an icon of American culture and its society. We are constantly manipulated by these so called convenient public places where escaping from it would be almost impossible. There are probably a 50% of chances that we will start our day with a cup of coffee in one, buy our afternoon lunch in the other one, or end up just walking around one. Shopping centers are everywhere; we cannot escape from it. Moreover, we do not want to escape from it as we are constantly underestimating the power and the real impact these places have on our society. Thus these places play a huge role in the process of socialization and are largely influencing the development of our society as a whole. In order to understand the way these places are emphasizing the gender differences and inequalities between the sexes, I decided to visit the local store Walmart and through an observation of its environment and its settings try to record its power of gendering. I was looking for a proof that gender is not merely an element of individual identity, but a socially constructed institutional phenomenon which is even imposed in our shopping centers and local stores.
Whenever we go out shopping or relaxing at malls, we actually don’t see or recognize any effects of malls as we mostly go there for these two reasons. Malls are an integral part in the lives of America. They are shopping centers that have created a lot of buzz in many writers. This is because we have more malls in America than high schools. Malls have received praises from people like James J. Farrell, Jon Pahl and George Lewis who view malls as not only shopping centers but also as places that provide a reflection of the American culture and serve as centers of pleasure and entertainment. In contrast, William Kowinski and David Gutterson criticize malls for just being an artificial environment that creates disorientation among American shoppers. In my opinion, malls are just magnificent commercial buildings that create a sense of false dreams and imagination.
In 1945, Sam Walton opened his first variety store and in 1962, he opened his first Wal-Mart Discount City in Rogers, Arkansas. Now, Wal-Mart is expected to exceed “$200 billion a year in sales by 2002 (with current figures of) more than 100 million shoppers a week…(and as of 1999) it became the first (private-sector) company in the world to have more than one million employees.” Why? One reason is that Wal-Mart has continued “to lead the way in adopting cutting-edge technology to track how people shop, and to buy and deliver goods more efficiently and cheaply than any other rival.” Many examples exist throughout Wal-Mart’s history including its use of networks, satellite communication, UPC/barcode adoption and more. Much of the technology that was utilized helped Sam Walton more efficiently track what he originally noted on yellow legal pads. From the very beginning, he wanted to know what the customers purchased, what inventory was selling and what stock was not selling. Wal-Mart now “tracks on an almost instantaneous basis the ordering, shipment, and delivery of literally every item it sells, and that it requires its suppliers to hook into the system, enabling it to track most goods every step of the way from the time they’re made and packaged in the factories to when they’re carried out store doors by shoppers.” “Wal-Mart operates the world’s most powerful corporate computing system, with a capacity (as of late 1999) of more than 100 terabytes of data (A terabyte is 1,000 gigabytes, or roughly the equivalent of 250 million pages of text.).
This is a scenario that America knows all too well. When the McDonald’s first became a chain nearly 50 years ago, few believed the operation would catch on. Before anyone knew it, those golden arches started to pop up across the nation. First, the outlets hit big cities and catered to large populations. Then, the red and yellow buildings started to appear in small towns, closing those family owned American diners and making way for innovation in the form of burgers. Now, over half the population of America lives within a three minute drive of a McDonald’s and marketing research show that children can recognize the brand logo often before they respond to their own name. Across the nation, unsanitary playgrounds can still be seen connected to the buildings, clearly showcasing the company’s appeal to children. Another example would be the "Wal-Mart effect." When a superstore—or a similar mega-retailer, such as “Home Depot” or “Lowes”—moves into a community and, within a few years, family owned hardware stores, markets and other main street retailers are put out of business. Whether that 's a good or bad thing is up for debate. Some argue that the smaller stores go under because these large corporations offer a bigger selection of goods at low prices, and consumers benefit because they can do all of their shopping at one place, additionally saving money in the process. Still, consumers get less choice because stores like Wal-Mart are national chains that buy goods at a national level. As a result, local producers of goods suffer, and soon entire communities lose their identities to these corporations. Therefore, I encourage, we as American consumers, to see Americanization in a different light, and from the lenses of those in foreign countries; that Americanization can hurt comercial traditions we have developed in our communities, as well on a global scale, mar cultures in non-western countries such
"There's No Place like the Mall: U.S. Shoppers Unplug." Newswire. Nielsen, 23 May 2013. Web. 27 Feb. 2014.
Everyone likes shopping, but everyone has their own way of spending when they go shopping. I love shopping, but I hate being at the mall, if I don’t need to be there then I won’t be there. I’ve noticed that when I have money, I do not buy anything, and when I do not have money I want everything I see. From my experience I’ve observed that there are people who shop smart, people who are just plain addicted to shopping, people who join another person while shopping, basically called window watchers.
We decided that we would head out and explore what Dubai had to offer to us. We went to have breakfast and decided to go take a city bus tour. On our way there we decided to walk around and just take in the image we were seeing. The sun was shining in the sky, the wind was blowing its natural AC, no cars were honking, and it was just utterly peaceful. Continuing walking, we stumbled upon one of its famous malls. This mall was completely different than the one back home. One of the biggest malls that I have ever seen. This mall was three stories tall, with a movie theater with movies that haven’t come out yet in the U.S. An aquarium filled with different fish, crabs, sea horses, stingrays, and even sharks. This mall, even had a lower level as well with more stores and even a ski lounge right in the middle.
Places such as coffee shops and lounges have been included in the structures of these malls to give consumers a more comfortable feeling of relaxation. Instead of shopping and leaving people are more enticed to sit back and relax. Enjoying a meal and a cup of coffee while shopping has become a time consuming yet enjoyable process for most shoppers. It's suggested that the longer a person stays the more money they are bound to spend. Mall managers and scientist are not attempting to manipulate the consumer but more so enhance their shopping experience. There's also a sense of creativity and connectivity found in calming environments such as coffee shops that establishments like shopping malls are trying to bring to the shopping