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celebrity being a commodity
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Review OF literature on Celebrity ENDORSEMENT
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Self-Promotion and Celebrity Endorsements of Healthy Lifestyles In his book Celebrity and Power: Fame in Contemporary Culture, P. David Marshall states "The close scrutiny that is given to celebrities is to accentuate the possibility and potential for individuals to shape themselves unfettered by the constraints of a hierarchical society" (246). Therefore, celebrities are seen as role models for a lifestyle that might never be fully attainable by the average person, but can be imitated. What is ironic then is that following a celebrity-endorsed lifestyle does not create individuality, but reduces it. While celebrities endorse products, they also appear in advertisements which promote a healthy lifestyle where through the abstinence from vices such as smoking and drinking, to the consumption of healthy products such as milk, or the changing of habits to create a more environmentally friendly world. While these advertisements may have noble intentions an examination of the linguistic messages, iconic messages, and the target audiences, shows that the celebrities who appear in advertisements promoting healthy lifestyle choices are also promoting their own creative projects at the same time. An interesting example of how celebrities promote themselves while promoting a healthy lifestyle is seen in an advertisement sponsored by Budweiser beer and featuring the band *NSYNC. Appearing in the May 14, 2001 issue of People Magazine, the ad encourages parents to talk to their children about underage drinking. If parents visit the website and read about the program, they can enter to win a family trip to Washington D.C. to see the group in concert. The linguistic messages work to not only promote the cause, but the band and the beer.... ... middle of paper ... ...sement does achieve some level of cross promotion because of the audience it is reaching. In conclusion it is evident that whether explicit or less obvious, there is always some element of cross-promotion in advertisements featuring celebrities. Although the celebrities may genuinely care about the causes which they are promoting it is obvious that their very presence in the advertisement draws attention to themselves and allows the reader to make connections to any creative projects they are working on at the moment. The advertisements work in part because the celebrities featured are those in the public eye at the time of publishing and that they are easily recognizable. The linguistic message, the iconic messages (both coded and non-coded) work together along with a strategic targeting of similar audiences to promote more that one thing in the advertisement.
The Rough Riders was tough and was he first volunteer Calvary. They were sent to fight in Cuba. Roosevelt was very bold and became an extremely popular figure. The Rough Riders charge up Kettle Hill made Theodore the biggest national hero in the Spanish-American War. Theodore’s strong mindset and actions influenced the people around him and helped them, The Rough Riders, win the Spanish-American
The debate of eliminating pennies or maintaining pennies is a current focus in the United States. Many people think that eliminating the penny would positively influence the United States because the government would not have to devote millions of dollars for pennies. While many other people think that eliminating the pennies would negatively influence the United States because of the rounding tax that would be introduced after the pennies are eliminated. I think that we should continue to keep on manufacturing the pennies because the penny shows how it impacted the English language, it can also help causes that can save lives, and pennies can keep the government from creating the rounding tax which can cost consumers millions of additional dollars.
More advertisements than content fill most magazine’s editions. Advertisements may seem like innocent attempts from companies to get people to buy their products; however corporations spend billions of dollars in researching the best way to advertise their product. Dos Equis is one such company. Dos Equis for example, has a current and popular advertisement series which portrays like three friends having a night out on the town. However, as we dive deeper and deconstruct this advertisement we find that this subversive advertisement has some insensitive and subliminal messaging included within its ploy to get the viewer to purchase its product.
The tale of the penny is a saddened fate of how history changed the tide from once revered and valuable to now uninspiring and a burden. Inflation has diminished its value to where now taking 7 cents to buy what a penny brought in 1956. Today this U.S cent is no longer pivotal in American currency and is finding itself to be more trouble than it’s worth. One of the glaring issues is producing a penny costs more than its own worth. The time is now for the penny to end the 230-year journey and fade away as dust in the wind. But, this coin continues to persist while evading every effort to meet its demise.
The penny costs the government more to produce than the coin is worth. According to Tom Jurkowsky, a Mint spokesman, “the cost to produce the one-cent coin rose to 1.5 cents [during] 2016” (“The Penny Costs More to Make…”). As the price of producing pennies rises, the United States’ government is losing money merely by minting them. Compared to other coins such as dimes and quarters, the penny simply does not seem like it is worth producing. For example, “making a dime costs only 5 cents” (Grant), and producing a quarter costs even less as compared to what it is respectively worth. Yet, “...without pennies, the government would need to turn out more nickels. And nickels cost 10 cents to make” (Grant). This can, however, be changed by lowering the size or changing the material of nickels to make them more similar to dimes, thus lowering the cost of producing them. Later on, the government will look back and therefore realize that not producing the penny will be the correct
In source C William Safire says many things, including “Two thirds of them immediately drop out of circulation”(Safire) He also states that America is “among the last of the industrialized nations to abolish the peskiest little bits of coinage”(Safire) While these both sound like decent arguments, they’re both untrue. Weller says “Mr.Safire’s inaccuracies about the penny circulation and other countries use of low denomination coins must be corrected.”(Weller) He starts by countering the claim that we’re among the last industrialized country to rid of our lower denomination coin. Weller says “In the major industrialized countries, including Great Britain, Canada, Japan, and the U.S and Europe, the penny/ penny equivalent remains in production”(Weller) He then moves on to say “Two thirds of the pennies do not “immediately” drop out of circulation”(Weller) he says only about 5.6% drop out. The media has very, partisan views most of the time, so while Weller is in an interest group, I’ll give him the benefit of the
These hardships do not have to be faced though if the penny stays within America’s currency. In fact, there are only benefits to its continuation. Some would disagree with that, as people like William Safire deem the coin “worthless” (Source C). A penny may only be worth one cent, but when saved with other pennies, it can total to large sums. Edmond Knowles saved about 90 pennies a day for 38 years, which totaled to $13,084.59 (Source B). The saying ‘a penny saved is a penny earned’ is reflected in Knowles and his belief in the value of a
A celebrity status is a brand which is built on values, behavior, attitudes, hobbies and charity activities. Maintaining a reputable brand is critical for social media celebrities; a brand that people can trust, relate with and one which will remain relevant in years to come (Evans 2010, p 249-250). Social media is essential for growing a celebrity’s fan base as well as creating a platform where such a person can market a brand and connect with fans in a more personal way. In this way, fans will easily relate with the activities a celebrity does and will be ready to give support (Hallam, 2013).It is important for celebrities to communicate their values to their fans. Their fans should know them for what they do. People will be interested in a Face book brand page or follow somebody on Twitter because they are inspired by their messages and can relate to personalities that attract them. Oprah Winfrey was the director and host of the highly rated Oprah Winfrey show. She also is the founder of the Oprah Winfrey network. Oprah has inspired millions with her values of transparency and philanthropy because she has successfully been able to communicate her “Oprah” brand on Facebook and twitter. Even though Oprah is a very popular and influential person, she is considered a friendly person who can be approached by people of low social status. A
No matter where a person goes throughout the United States, they will not walk through the streets of New Jersey or New York for long before they hear the latest scandals with Kim Kardashian or Miley Cyrus. If a person walks into any public store they’ll quickly hear discussion of the latest stars on American Idol from passersby. While we scoff at the antics of celebrities, but at the same time we can foster an almost fanatical desire to be as if not more famous then the people everyone talks about. It is rather human to feel envy, jealously, and desire; we all want to be looked favorably upon. We roll our eyes when someone repeatedly states how beautiful or intelligent a celebrity is, yet even a skeptic can’t help but desire the admiration that celebrity received. Why do men work out? Why do women use such extensive amounts of cosmetics? Why are people so determined to be revered? The answer to individual’s thirst for fame can vary but it’s unavoidable to assume that individual wanted to be the center of attention. We want to be admired, favored, and loved as much as the celebrities that we worship. Reality television has shifted to show the “perfect” life of our celebrities and how happy they are compared to the common people. Neoliberals and authoritarian realized how our fanatical love for our celebrities can be used against us as to quote Frank Furedi from his academic journal on the topic of celebrity culture in which he has stated in the abstract in his first page: “Often celebrity provides an alternative source of validation. The tendency to outsource authority to the celebrity represents an attempt to bypass the problem of legitimacy by politicians and other figures.” Through celebrities’ neoliberals and
Throughout The Importance of Being Earnest, Oscar Wilde plays around with the standard expectations along with the absence of compassion of a Victorian society in the 1890’s, he demonstrates this through several genres of comedy such as Melodrama, Comedy of Manners, Farce, dark humour and Irony, as well as portraying the themes, death and illness, in this play in a brilliance of unusual amount of references.
Have a good look at the penny, what do you see? You probably see nothing but a copper coated circular poor valued cent. Little does everyone know pennies have been around longer than before their grandparents, even their great-grandparents! Matter of fact, it was around so long ago that Abraham Lincoln’s face was not the first design on the penny. I ask that you take the time to consider the American penny’s worth. Without the people’s belief in its value, the penny will be abolished. I see people every day throwing away a penny rather than to put it in their pocket and save it for future uses. Yes a penny is "outdated, almost worthless, bothersome and wasteful" (Safire) piece of junk, but it's has an economic, cultural, and historical significance to the United States of America. The problem is that nobody pays attention to that, and that gives pennies the image of no value. Three good solutions to show the pennies worth include: tolls and vending machines accepting the coin, more charities to keep their penny drives, and historical evidence of what the penny mean to America so that it can be passed on to the future generations.
A prominent theme in The Importance of Being Earnest by Oscar Wilde is the question of earnestness or sincerity. At the core of the play’s exploration of earnestness is the playwright’s social criticism for the substitution of moral values for aesthetic values. Wilde pokes fun at the notion of morality as a set rules dictating what people should and shouldn’t do. For Wilde, “earnestness” contains false morality as well as false truth. It is for this reason that Wilde makes a point to contrast his two male leads. John (Jack) Worthing’s insincerity is primarily self-serving and therefore amoral, whereas Algernon (Algy) Moncrieff’s insincerity is to be viewed as a positive form of creative expression.
Like the pursuit of money, popularity and fame should not be synonymous with success. Monotonous advertisements that are ceaselessly presented to Americans have become imbedded into memory and habit,...
The Penny Debate written Bran Andrews discusses the different points of view about the maintenance or elimination of the usage of the penny in American´s daily life. My opinion about the debate is that the penny should get rid, there are a variety of reasons which support my opinion in a more concise way. The first argument to eliminate penny is that it requires too much money to manufacture and distribute it all around the country, it is more expensive to produce it than the proper value of the coin. Furthermore, according to the U.S Mint’s 2014 annual report the cost to make each penny was 1.70 cents and with nearly 8 billion pennies minted in 2014, the U.S. spent almost $132 million to produce less than $50 million of circulating currency.
Oscar Wilde, the scholarly illustrative of the supposed Yellow Nineties, remained toward the end of the nineteenth century and sneered at the Victorian age. He mocked Victorian values most especially in The Importance of Being Earnest, presumably his most prevalent work. Turning on the play of words in the title, the dramatization additionally mocks the general concept of sincerity, a prudence to which the Victorians joined the most extreme centrality. To buckle down, to be genuine, straightforward, and open, and to live sincerely was the Victorian perfect. Wilde not just caricaturizes false reverence and sham prudence, he likewise taunts its real vicinity.