Advertising Cigarettes and Chewing Tobacco
Tobacco, tumor causing teeth staining smelly puking habit. Advertising has become a way of life. The average American is exposed to 3,000 advertisements a day. These advertisements come from the television, radio, news-papers, billboard signs, and countless other ways. The advertisers use different ways of attracting a consumer to buy their product. One of the strategies that the author will use is called appeals, which uses ethos (ethics), pathos (feelings), and logos (logic). Some people believe it is and will continue to destroy life and moral values in our nation. The rhetorical triangle is used very well in advertising; in some cases it is hard to catch the imbedded message. The rhetorical triangle is a style of writing that involves the author, audience, and purpose. The advertisement I will be analyzing in this paper is the Tobacco Company advertising. Not just the cigarettes, but the chewing ads as well. The issues I will be touching on are how these types of ads want to destroy us as people.
The objective of the author’s ads is to sell the product of their company no matter what kind of damage it will do to the human body. These people that are writing the ads are the companies’ bread and butter. These ads are what get their product out into the world and get people to notice them. The authors, in my mind, are criminals; they make the product look so sexy and target people that should not have tobacco. One thing the authors leave out is what their product will do if you use them for an extended period of time. They forget those kinds of pictures.
The audiences that the author is aiming for in cigarette ads are the youth ages eighteen to twenty. The reason they are ta...
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... is a really good way to get people to start chewing; I know I took a few free cans just so I could look at the girls. These chewing ads make people who are outdoor enthusiasts think they need to chew to fit in, it got to me. The only thing they do not show is the pictures of the men who do not have a jaw left from the cancer.
Advertisers for tobacco companies are the type of advertisers that will be the death of this country. It is a good thing that the government made them take there ads off of TV. They have very good ways of getting people to buy their products with sex appeal and dreams of thing that people who are targeted would want to happen to them. The companies do not have any ethics what-so-ever or at least they are not good ethics. All they care about is money. The youth of our nation does not need to be influenced by the murdering habit of tobacco.
Through my extensive research on depression I have learned a lot of new things. I have learned about the many forms of depression and treatment for depression. I have also learned a little about what is believed to go on chemically in the brain of a clinically depressed person. I was also able to partially determine what sort of role genetics, chemicals and personal influences in the brain. Though I was unable to determine exactly how environmental and personal stress can cause a chemical imbalance in a person, I was even able to speculate about this issue and determine some theories of my own on why and how this may happen.
The exact causes of depression seem to differ immensely, but there are some who believe that it maybe caused by a chemical imbalance in the brain, or that it may even be hereditary. Still there are others who believe that it is a combination of social, biological, emotional, psychological, and economical influences that may cause someone who has no family history of depression to develop even a mild case of depression.
Tobacco companies should be prevented from using advertising tactics that target teenagers. There has always been controversy as to how tobacco companies should prevent using advertising tactics to target teenagers. As controversial as this is tobacco companies shouldn’t advertise teen smoking. Many teens may be lured to believe cigarette advertising because it has been part of the American Culture for years, magazine ads and the media target young people, and these companies receive a drastic increase financially; however, the advertising by these cigarette companies has disadvantages such as having to campaign against their own company, limiting their cigarette advertising and becoming a controversial dilemma as to encouraging teenagers to smoke. From billboards to newspaper advertisements, cigarette promotions started becoming part of the American Culture.
Smoking is a bridge to death. The more you smoke, the closer you get to your grave. Smoking has really been a problem to adults, even teenagers. It also plays a big role on a lot of deaths. A lot of teens do it because it may seem cool at first, but there will always be a big consequence they will face that they will regret for the rest of their lives. For this reason, many companies have raised anti-smoking awareness, such as the Alghanim Industries Medical Service in concern for people to stop smoking. The advertisement by the Alghanim Industries called “Dead Body” was published to create awareness among smokers. The “Dead Body” shows the bottom half of a body covered in white sheets and the top part is a cigarette butt. This anti-smoking advertisement is successful because it straight to the point and uses all three rhetorical appeals: logos (logic), ethos (credibility), and pathos (emotion).
Depression is considered a mental disorder that can lead an individual to commit suicide, experiment fatal risk that can injure his or her life. Furthermore, an individual feeling depressed lacks motivation to do anything progressive with his or her life. With that said, these individuals sometime gives up interest in activities that were once enjoyable, gets in a phase were he or she loses appetite, begins to overeat, loses concentration on what he or she is trying to complete, and becomes indecisiveness. Moreover, depression is a condition that makes an individual feel miserable, have no motivation to any activity that can influence his or her views, actions, welfare. Furthermore, depressed individuals at times may feel sad, apprehensive, desperate, destitute, useless, awkward, short-tempered, and agitated. In addition, the melancholy of depression is categorized by a greater concentration and length that is attached to severe symptoms. According to Wedding & Corsini (2014) states, “Physical disease, severe and acute stress, and chronic stress area also precipitating factors” (Pp. 240) of an individu...
This picture is going to talk about “Smoking kills slowly,” I have found this advertisement which is a picture on Google. It grabs my attention while I was searching for an advertisement. This picture aims to convince the reader that smoking can lead to death. Also, how it will affect us while we are smoking. The advertisement effectively uses pathos and logos in this picture to make a convincing case.
R.J. Reynolds did a fabulous job of convincing thousands of people to smoke their brand of cigarettes with this ad campaign. They were true geniuses in putting the knowledgeable, reliable, helpful, sympathetic human doctor as their main spokesman for Camel cigarettes. This help to squash most negative ideas about smoking and your health and replace them with proven positive images and ideas as to why smoking improves not only your health but also your image, your credibility as a consumer, and might even help you land a date with a beautiful woman.
The behavioral genetics perspective of psychology explores the role that genetics plays in human behavioral patterns and characteristics. Recurring episodes of depression are normally caused by genetic factors and not external situations. Overall, it is shown that pe...
Depression is a complicated process as it seems be the effect of more than one process. There are many theories surrounding the biological side of depression, however the two prominent ones have developed many studies and encouraged many debates for its cause. The monoamine hypothesis and the neurotropic hypothesis are both different theories concerning the cause of depression, however both holds strong evidence, and when studied further, leads to the possibility of overlap and linkage between the two.
Its basis is to understanding behavior, thought, and emotion by attributing human behavior to biological events occurring in the body, such as genetic influences, hormones and activity in the nervous system. Through the biological approach depression can be developed from low levels of the neurotransmitter serotonin. This approach could also associate depression with genetics; an individual could genetically be preordained to have depression.
While todays major tobacco producers deny that they market to the youth. However, we still see them subliminally targeting children through magazine advertisements, store posters, and Internet ads. In addition, they continue to use product placement strategies in mov...
Researchers believe that it is caused by chemical imbalances in the brain, which may be hereditary or caused by different events in a person’s life. Most types of depression seem to run in families with any problems. Many illnesses have specific medical causes and have straightforward treatment, but depression is more complicated then with any other illness because you can not cure it with surgery. One of the causes of depression can occur with “social factors such as loneliness which can be a break up with a boyfriend or girlfriend or a death of a relative or friend” (Curtis). It can be any type of family history conflicts such as anyone within the family or any child abuses. An early child abuse can lead to it or it can be heredity if a family member has been through it. Money can be another issue towards depression people lose their jobs. Once they lose their job they get stressed out and at times feel depressed because they don’t have sufficient amount of money for themselves or their family to support them such as food, clothing, rent, and payments. “Depression can be a temporary response to many situations and stresses” ( Major). Sex hormones may
Depression is much more common than most people think. Because it is essentially an invisible illness and is largely in the mind, it is difficult to correctly diagnose it and most people suffer for months, years, or even decades with depression. The Merriam-Webster Dictionary defines depression as “a mood disorder marked especially by sadness, inactivity, difficulty with thinking and concentration, a significant increase or decrease in appetite and time spent sleeping, feelings of dejection and hopelessness, and sometimes suicidal thoughts or an attempt to commit suicide.” Most medical definitions are able to explain what happens and why it does, but after carefully examining this one, we only notice that it explains what happens, but not why. Usually, the symptoms of an illness are...
The target audience of this advertisement is everyone who smokes. The advertisement aims to explain the health and financial consequences of smoking. There is a wide range of ages of those who smoke and this advertisement aims to deter them from smoking. It also targets those who don’t smoke by making them aware of the effects of smoking as
Although the Tobacco Industry recently paid enormous fines to the US Government and Individual states, they continue to promote smoking and influence young human beings world wide to use their products through multi dimensional advertising. For decades Americans were not told the truth about the dangers of smoking. The media stayed silent because it did not want to lose the hundreds of millions of dollars it made from cigarette advertising.