Alcohol Television Commercials are Misleading Viewers
At any given time a person can turn on their television and find a commercial of some sort. Their main purpose is for them to throw information about their product to anyone who will listen. It is also common for this form of advertisement to be promoting an alcoholic beverage. Whether it’s a catchy song with the chorus chanting “This Bud’s for you!” or three frogs belching “Bud-Wei-Ser!”, viewers learn the slogans and use them in their own lives. Needless to say, alcohol companies have mastered the art of grabbing the attention of their audience by imbedding their images and words through commercial advertising. Although clever, these advertisements can be misleading their viewers to think that drinking brings unattainable excitement and pleasure rather than the serious consequences that frequently arise.
Statistics for drinking are alarming for any age group. However reports about adolescent drinking are possibly the most alarming, and are a large indicator that alcohol advertisements mislead their audiences. The National Institute on Media and the Family has reported many disturbing facts about the false portrayals of alcohol consumption. For example, the institute reports that “by the time teenagers reach driving age, they will have seen 75,000 alcohol ads” (Baran, 2004, p. 445). This means that adolescents are exposed to almost 13 alcohol advertisements a day. Whether it’s subtle or obvious, children still get the message that alcohol consumption leads to parties and happiness. In fact, statistics show that “56% of children in grades 5 through 12 say that alcohol advertising encourages them to drink” (Baran, 2004, p.445). By the use of image ad...
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...d federal mandated warnings), research has shown that they hurt the cause as opposed to helping. The boomerang effect expresses just this: “drinkers perceive alcohol as having more benefits when the warning is present” (Lapin, McKinnon, 1998, p.3). Alcohol is almost like a forbidden fruit, which makes the idea even more exciting and its consumers to feel as though they are overcoming the infringement on their own rights.
This research, as discomforting as it is, makes it almost impossible to find a solution to overcoming the misleading information handed out through alcohol commercials. As long as alcohol is sold, it will have to be advertised with the enthusiasm and appeal that it does now, in order to maintain the consumer’s attention. Sadly enough, this has to be done through false conditions which will steadily impact our society’s view of drinking.
Aristotle tries to draw a general understanding of the human good, exploring the causes of human actions, trying to identify the most common ultimate purpose of human actions. Indeed, Aristotelian’s ethics, also investigates through the psychological and the spiritual realms of human beings.
...of Carsten and similar historians writing at the time is that the far-left were not as politically strong as first thought so consequently there was a lack of any serious opposition to the established order and in turn they were allowed had more independence and self-determination in implementing Germany’s first republic. So the social basis for a constitutional government in Germany was a lot more widespread than formerly thought. Furthermore, the apprehensiveness of the social democrats can be interpreted in terms of distrusting the unstructured mass movements that existed in the pressing post-war years, and placing their trust in the old elites. However, works such as Feldman’s, ‘The great disorder. The German inflation 1914 – 1924’ argue that the perspective representative potential of soldiers and workers unions and councils were in fact decisively contentious
5. Human function is not sense perception because this aspect of life is shared with animals. Fulfilling a function like this would constitute a life of gratification, which Aristotle rejected earlier (1095b16).
Alcoholics that are trapped so deep in the spell of alcoholism are leaving a legacy behind for those who continue to make alcohol companies millions of dollars by ruining their lives, making the wrong investment every time they purchase a bottle of alcohol; to them an “alternative route” to mask any issues they might be encountering at a particular time in their lives, and to those alcohol-making companies they are walking fortunes—walking billboards. Advertisement ads for these products continue targeting not only the already alcoholics, but also targeting underage drinkers. These alcohol-making companies can argue differently and have sworn to not be so focused on targeting people under 21. “Alcohol advertisers have pledged to comply with self-regulatory codes designed to limit t...
To achieve this topic, I have sectioned my paper into three main sections, in which I have subsections supporting. In the first section, I will provide much information about Aristotle and his beliefs in virtue and obtaining happiness. Using information from his book of ethics I will provide examples and quote on quote statements to support his views. In the second section, I will provide my agreements as to why I relate and very fond of Aristotle’s book of Nicomachean Ethics. In the third section, I will provide research as to why there are such objections to Aristotle’s book of ethics, and counter act as to why I disagree with them. Lastly I will conclude much of my and as well as Aristotle’s views on ethics and why I so strongly agree with this route of ethics for humans.
There are many people, particularly college age students who drink alcohol. Most people do this socially, but some people over do it and become a danger to themselves and others. Drinking alcohol can also lead to many ailments which include, liver cancer, alcohol poisoning, brain determination. Though most people use it as a social tool, markets should stop selling alcohol after midnight because, drunken driving accidents are five times more likely to happen in early morning hours, people can over drink and get Alcohol poisoning, and alcohol disrupts one’s sleep.
According to Andrew Herman, “Each year, 14,000 die from drinking too much. 600,000 are victims of alcohol related physical assault and 17,000 are a result of drunken driving deaths, many being innocent bystanders” (470). These massive numbers bring about an important realization: alcohol is a huge issue in America today. Although the problem is evident in Americans of all ages, the biggest issue is present in young adults and teens. In fact, teens begin to feel the effects of alcohol twice as fast as adults and are more likely to participate in “binge-drinking” (Sullivan 473). The problem is evident, but the solution may be simple. Although opponents argue lowering the drinking age could make alcohol available to some teens not mature enough to handle it, lowering the drinking age actually teaches responsibility and safety in young adults, maintains consistency in age laws, and diminishes temptation.
Aristotle, W. D. Ross, and Lesley Brown. The Nicomachean Ethics. Oxford: Oxford UP, 2009. Print.
In 2005, “DrinkWise”, an Australian not-for-profit organisation, was funded in 2005 by the alcohol industry to spread awareness about the unsafe consumption of alcohol that was extremely prevalent during this time. According to the Australian Bureau of Statistics, “the proportion of people drinking at a risky/high risk level has increased over the past three National Health Surveys, from 8.2% in 1995 to 10.8% in 2001 and 13.4% in 2004-05”. This rapid increase was worrying to the Australian public and the Australian Government, so the introduction of “DrinkWise” was crucial in helping reduce the number of alcohol-related incidents. In 2008 and 2009 “DrinkWise” launched two national advertising campaigns, “Kids Absorb Your Drinking”, and “Kids and Alcohol Don’t Mix”. These two campaigns were focused around Australia’s overly-apparent drinking culture, and what people can do to break this cycle. 33% of parents reported that because of these campaigns they wanted to reduce their drinking because they wanted to be better role models. This shows the effectiveness of the campaigns. Among other organisations, the Western Australia organisation “Alcohol. Think Again” has launched several campaigns, one of them being the “Let's Keep Alcohol Under Control” campaign. Many people that had seen the campaign agreed that it was extremely effective in raising awareness about society’s problems with
Kilbourne, Jean. "Deadly Persuasion: 7 Myths Alcohol Advertisers Want You to Believe." Center for Media Literacy. N.p., n.d. Web. Nov. 2013. .
Turner, Henry Ashby. Germany from Partition to Reunification. New Haven, CN: Yale University Press, 1992. Print.
Aristotle’s thoughts on ethics conclude that all humans must have a purpose in life in order to be happy. I believe that some of the basics of his ideas still hold true today. This essay points out some of those ideas.
Hypothesis: Bilingual brains are better at temporarily storing and manipulating information in working memory in their first language, but varying in the second.
The advertisement shows a man having a night out and drinking with his mates. At the start, the narrator shows the group of men drinking their beer and asks the audience the question: have you ever wondered why it’s such a crime to drive after a few drinks? He then proceeds to answer this question by providing facts and examples on how drinking effects people and the possible outcomes if you do decide to drive after you’ve drunk.
One of Aristotle’s conclusions in the first book of Nicomachean Ethics is that “human good turns out to be the soul’s activity that expresses virtue”(EN 1.7.1098a17). This conclusion can be explicated with Aristotle’s definitions and reasonings concerning good, activity of soul, and excellence through virtue; all with respect to happiness.