Sex in the Media

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Sex in the Media

One of the most important resources of a business is its advertisement team. Due to the fact that people can and will buy your product only if they know about it.

This is the reason that marketing and advertisement have the biggest budgets in a business. This is the reason that places such as Amazon.com spend up to four million dollars on advertisement a year, according to 'Dream-Biz.com' written by Burke Hedges. There is a saying that goes 'Sex-sells' is this true? Most people would argue that it does. Since choosing this topic it has forced me to see everything different. When I sit and watch television I can?t help but notice all of the strong sexual messages that are being thrown at me every second. This project will touch on many venues of advertisement, from television to radio and even printed advertisement. It seems to me that sex is being used to sell everything. It has become custom to see promotions for a movie that would have a hot and seductive scene, or even in a music video; which have become short movies themselves. I feel that the use of sex in advertisement has gone a little too far, when sex is used to sell juice that?s were I draw the line.

Snapple had a campaign to reach ages 18-24 year old consumers. Their previous commercials targeted consumers in their 30?s and 40?s. Their new campaign was supposed to reach a broad spectrum of demographics while continuing to appeal to older Snapple fans. So what did they use ?Sex?. Fruit sex, that is. These commercials have the familiar fruit faces of Snapple?s prior commercials; just a little racier depiction of these ads with references to sex and jail. One of their commercials goes a little someth...

... middle of paper ...

...rial away from our youth and others who may be offended or easily impressionable.

Works Cited

Congressional Record (2001). Proceedings and Debates on the 107th Congress.

Available online: http://www.house.gov/bernie/town_meeting/2001/Rutland.html (accessed November 1, 2002)

Gunter, Barrie (2002). Media Sex: What Are the Issues? Mahwah, NJ: Lawrence Erlbaum Associates, INC.

Playboy (November 2002). Bourbon Whiskey, an Aged Whisky Maxim.

Star Tribune (2002). One Minnesota Family Loves Watching the Vikings on TV. But, whew! Those Ads! Available Online:

http://www.startribune.com/stories/565/892703.html (accessed November 14, 2001)

Visual Art Trends (2000). Weight Loss or Candy? Available Online:

http://www.visualartstrends.com/Ea/Ea4/candy(eS7.html (accessed November 12, 2002)

USA Today Magazine (May 2001). Sexy Ads Target Young Adults

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