Advertising Essay

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There are millions of people in the world, all of whom are potential
car buyers in the car companies eyes, resulting in highly competitive
advertising. These companies need to appeal to all groups of people,
so for certain people, they will advertise a certain car. For another
car they have created, they will appeal to another target audience.
The most common target audiences are students, business men, women,
families, elderly and environmentalists. All of these people are going
to buy cars so they need cars which are going to appeal to them.

Both male and female car adverts are shown at particular times in the
day. For example. There are many male car adverts before and after
football matches. This is because the car advertisers feel that there
will be many men watching that football match.

Women on the other hand are more likely to be watching a programme
such as Desperate Housewives. The car advertisers are then more likely
to put their car advertised to women between that programme.
Advertising companies pay vast amounts of money to gain a particular
slot on television. This is due to the fact that at a certain time in
the day you are going to earn a substantial increase in sales revenue
than if it were placed at a different time.

Having analysed many TV adverts, for both men and women there are a
few general trends which are obvious. Men for starters, are seen to be
in control and characterise male traits, making you feel that you want
to live their life. The advertisers are counting on the men being a
little vain, in wanting to look the best. The men in car adve...

... middle of paper ...

... men. This is due to a
number of reasons, the main one being that men are generally more
interested in cars and buying them. They will then target more of
there advertising towards this audience. Because of this there seems
to be a wider range of advertising for men which appeals to more men.
Another reason is that men may still be seen to be making more money
than the women so car advertisers are going to spend more money on
advertising for them. One thing is for certain though, car companies
need to advertise to sell their cars and employ huge numbers of people
and spend millions of pounds to achieve this. Any car company
employing an advertising agency will utilise the powers of sex,
success and well-being. How they advertise this is purely dependant on
the media they use but without this they will sell very little.

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