The Appeal of Holiday Brochures to Customers For this essay I shall discuss ways that holiday brochures appeal to their customers. I will examine three brochures and compare them to each other. The three brochures will all have different target audience, so as to show you what different techniques are used to get a certain group of people to buy the holiday a company is selling. The club 18-30 holiday brochure to Mallorca is very bright with colour. This could be to catch your eye as you are flicking through the pages of your holiday brochure to make you stop and look at it. As your eye-line naturally travels from top left to bottom right when you look at an image, club 18-30 have put their logo in the top left hand side corner. There are two reasons for club 18-30 to do this; the first one is because they must think that their company name is an important selling point of their holiday and two to state who there target audience is. (Thinking on the same wavelength as club 18-30 forever young has also put their company logo in the top left hand corner although not for both reasons. Unlike Club 18-30 and Forever young Skytours have kept there company logo in the bottom right hand side corner and so must not find it to be as important). This may sound like a silly thing for club 18-30 to do because by doing this they are losing custom from people such as families and older people but in actual fact they probably get just as much if not more custom ... ... middle of paper ... ...hure has blended a in a way that has a good mixture of appealing to both parents of families and the children. All three brochures have had to use different techniques to make their holidays appeal to there target audiences. This is because different groups of people require different services. They have had to use different types of language, different variations of colour, different types of pictures and tell you about and offer different things, they have also had to use different layouts in their brochures. They have all done this well. However I believe that the skytours brochure did this the best because it had to appeal to more than one group of people (i.e. children and their parents) and it did it well. Skytours did this by presenting their brochure in a child like fashion but using a very adult content.
The holiday weekends, e.g. the 4th of July celebration should be specially marketed, using media advertising, including different store promotional activities with an aim to increase higher percentage of Kingsford’s annual sales.
All in all, the book Age of Propaganda: The Use and Abuse of Persuasion by Partkanis and Aronson points out the flaws in the advertising and marketing methods. The purpose of the four stratagems in marketing is to most effectively catch consumers’ attention and get them to buy their product. The strategies are pre-persuasion, source credibility, message and emotion. The authors point out that the race of corporations to beat one another to consumers has created a world of advertising that is cluttered with tactics that take away the truth of the product. If this trend continues, and these stratagems continue to be installed, our world will be littered with over-the-top and pointless campaigns.
Written to inform others on the past 100 years of advertisement, “The Hard Sell” allows us to take a look back at advertising and how it has changed our ways of selling products. Bill Bryson is a “versatile American author of several books on travel, science and literature”, who served as a chancellor of Durham University in England and has received honorary awards Bryson is more than capable of informing readers about The Hard Sell (120). Bryson will introduce the importance of advertisement from an excerpt from his own book Made in America: An Informal History of the English Language in the United States.
An effective advertisement is able to persuade its viewers by providing informative facts about a brand that help create a sense of liking, which will enhance certain attitudes and feelings about the brand from the target audience. If an advertisement is effective it will be able to persuade its target audience. The persuasive appeals used in the Bud Light Party advertisement are source likeability, humor appeal, and appeal to broad cultural values, specifically patriotism. This paper will analyze how these three persuasive appeals can make an advertisement successful by grabbing the attention of its target audience, the millennial generation, making them more likely to have purchase intentions due a connection made between the advertisement
Fill (2009, p 9) stated that the tasks of marketing communication (DRIP) included to differentiate, reinforce, inform and persuade. “The advert, as with previous years, is intended to build emotional engagement around John Lewis’ Christmas message” (Emotional Engagement Ad …, 2013). This campaign aimed to inform and make customers be aware of its campaign by using emotional advertising which is “different, fresh and innovative way” (Vizard, 2013). At the same time, Vizard (2013) suggests that tools combined with media can be used to persuade people to take actions and buy gifts for their famili...
Out in the world, there is a concept, an object, an idea, a service, something that drives its viewers and audience toward a product, appeals to their interests, develops questions in their minds, and piques their readers’ interests; these are referred to us as advertisements. Advertisements can consist of many things, and advertise many things – objects, software, hardware, a service, a restaurant, a shower hose, etc., and advertisements are everywhere; it is very difficult not to run into one throughout the day. These advertisements are not created simply to present something and that’s it, but are specially and specifically made by professionals to be directed toward the audience that affect them in several ways, which the intended results
Rotfeld, Herbert. "Understanding Advertising Clutter & the Real Solution to Declining Audience Attention to Mass Media Commercial Messages." Journal of Consumer Marketing, vol. 23. Auburn University, 2006. Web. 16 Mar 2014.
Within the few weeks that composed the busiest shopping time of the year, customers were able to diminish my joy for the holiday season. My first anti-holiday experience occurred when I was learning how to run the registers. At this time, I was also learning that parents tend to feel a great need to please their children by purchasing the trendiest toys and by spending hundreds of dollars on Christmas presents. One such “guest,” as we are encouraged to refer to customers, a thin woman with fluffed brown hair, came through my lane with a cart full of toys.
In the east of Asia lies the sixty second largest country in the world, Japan. It has one of the strongest economies in the world. The Japanese is known for the unique clothing, food, hot springs and cherry blossoms. They have a unique way of life influenced by their culture. A culture would also influence how an advertisement would be illustrated when targeting a specific culture. The way the selling message is disseminated will be altered based on how a culture communicates with one another. This essay will be discussing how the Japanese culture can be captured through advertisements and how advertisements can be adjusted from an Asian audience to suit an American audience.
This film dealt with advertising and the techniques used today as a way to sell products and services while raising the question as to whether there are more brands in need of a real purpose. Furthermore, it worked to explain some the difficulties found within advertising such as reaching the consumer as well as the evolution of marketing.
Holidays have always been known to affect our consumer culture for many years, but how it all began eludes many people and very few studies have been completed on it. Even though some say that the subject is too broad to precisely identify how holidays, especially Christmas, directly affect our market, I have found that people’s values, expectations and rituals related to holidays can cause an excessive amount of spending among our society. Most people are unaware that over the centuries holidays have become such a profitable time of year for industries that they now starting to promote gift ideas on an average of a month and a half ahead of actual holiday dates to meet consumer demands.
n today's world it`s practically normal to see every kind of ad, and they are everywhere! In the article “Advertising's Fifteen Basic Appeals” By author and professor Jib Fowles. Who claims that advertisers give “form” to people’s deep-lying desires, and picturing state of being that individuals yearn for…” stated by Professor Fowls. I will describe the fifteen apples that advertisers use when trying to sway to the public to buy their product. These apples are the following… sex, affiliation, nurture, guidance, aggress, achieve, dominate, dominate, prominence, attention, autonomy, escape, feeling safe,aesthetic sensation, curiosity, and Physiological needs. By observing some magazines which are frequently bought, I will examine three full page advertisements to to see what of the fifteen appeals are working in each ad to convey that desire.
An advertisement is picture, set of words, or a short film, which is intended to persuade people to buy a product or use a service, or that gives information about a job that is available, an event that is g...
[2] The “Appeals” I discuss henceforth are taken from Jib Fowles’ essay “Advertising’s Fifteen Basic Appeals.”
Advertising is an information source to inform people about the products and new prices of the company which can help them to make informed choices. More recently, huge amount of money has been spent on advertising throughout the world. Different types of advertisement such as television, radio, magazine, newspaper, the internet, billboards and posters can influence consumer’s behavior positively or negatively as there are different arguments and opinions. This essay will focus on the purpose of the advertisement for the company, the positive effects and negative effects of advertisement on consumer behavior.