Essay on About Advertising

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About Advertising

Advertising is a form of selling. For thousands of years there have
been individuals who have tried to persuade others to buy the food
they have produced, the goods they have made or the services they can
perform. The objective of any advertisement is to convince people that
it is in their best interests to take the action the advertiser is
recommending. The action may be to purchase a product, go to a
showroom to try the product, use a service, vote for a political
candidate, make a contribution or even join the Army. Like any sales
person, the advertisement tries to persuade. The form of advertising
in the following essay is based on magazine adverts.

Advertisements always contain a message or idea they want others to
take in which can be expressed in words, pictures, music or jingles.
It is often the jingles people remember from television, as they are
often 'catchy' tunes. The theory being that when you are in the shop
wondering which product to buy you may remember the jingle, containing
the brand name being promoted, and choose it before others.

Advertisements have a purpose, which is to inform or influence the
people they are aimed at- the target audience. This audience will vary
according to what is being advertised and the advert will be designed
to attract this particular group of people. For example the target
audience for a baby food would be young mothers, therefore the advert
would need to attract their attention perhaps by showing a happy
content baby. This would make them think that if they gave their child
the food it would be happy and contented. The target audience also
determines where the...

... middle of paper ...


The Twinings name is prominent, black writing in block letters on the
yellow/orange background and all the information needed on a definite
stripe across the bottom of the advert, the Twinings website for
additional information and the brand name.

Having looked at both adverts, I feel that the Twinings one is more
'powerful' in the way of colour and first impressions, with the
sparkler and the brightness.

The Titleist advert would stand out to the golfer reading the
magazine, 'serious clubs for serious golfers' as he/she would think
that in order to be a serious golfer you have to buy this club. So
overall both adverts are unique in their own way. There will always be
a place for advertising, be it in a magazine or the side of a car, as
there will always be those who can be influenced by these tactics.

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