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in the history and development of advertising
negative effects of advertising
negative effects of advertising
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Recommended: in the history and development of advertising
Comparison of Two Advertisements
First of all, I will look at the history of advertising. Most
historians believe that the first adverts were signs hung above shop
doors in Babylon, now Iraq. This was as early as 3000 B.C. Many people
could not read, so these early adverts were often symbols, for example
a boot indicated a shoemakers shop. The first mass advertisement in
Britain was in about 1472, after Johannes Gutenburg had invented
movable type. It was a poster advertising the sale of a book, and was
stuck to church doors. Many early adverts also told little truth. For
example adverts for non-prescription drugs often told of cures for
many ailments, falsely. With the rise of television and radio, came
the rise of advertising. Mass radio advertising was popular before the
war, but after the war television boomed, and took all the adverts
with it. In 1950, advertising costs were thought to be around $5.7
billion per year. Advertising costs are now around $87 per year it is
thought.
Secondly I will look at advertising conventions. Advertising
conventions are the techniques advertisers use to sell their products.
For example many adverts use comedy. A famous example of this is the
recent John Smith's adverts, where a famous comedian is used in the
adverts, to try and make us remember the name. Another technique is
changing the spelling, i.e. "Beanz Meanz Heinz!" Thirdly, some
advertisers try to use sex to sell their products. Many company's,
particularly clothes and perfume advertisers, use very attractive
models in their adverts, to try and make you think you could be like
them if you buy there product.
I am now going to...
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convince you you should buy this car for the fun and if the language
was all formal there would be no chance of this happening.
In my opinion, the Hertz advert is more effective, for who it is aimed
at. The easiness is un-missable and for the 1950's businessmen it
would do a good job because it is a well arranged advert and uses the
right language in the right places.
In conclusion I think advertising is useful, but can get annoying. For
example it is useful for everyone when wanting to sell or buy a
product, because it raises our awareness. However advertising can
become annoying when it is saturated into things, such as during films
on the T.V. It reaches the best part, and then there is a advert
break. This is not funny. Adverts should be used the right amount at
the right times, and in the right places.
was for Halifax One and took the genre of Bollywood and the theme of a
Analysis of an Advertisement We live in a fast-paced society that is ruled by mass media. Every day we are bombarded by images of, perfect bodies, beautiful hair, flawless skin, and ageless faces that flash at us like a slide show. These ideas and images are embedded in our minds throughout our lives. Advertisements select audiences openly and subliminally, and target them with their product. They allude to the fact that in order to be like the people in this advertisement, you must use their product.
This observation assignment has been very interesting, in that it has made me more aware of advertisements. The two that I chose are Gentleman's Quarterly (GQ) and Vogue, both from September 2014. The ads that I chose are a representative cross-section of the typical ads you would find in these magazines.
is a long shot of a customs hall and a mix to close-up of a poster of
We see them in the subways, bus stops, magazines, and television, but what do they mean? How do they manage to catch our attention? Advertisements often find ways to sell their products by psychologically manipulating people. The advertising industry makes us envious of others and convinces us to be unhappy with what we have (Valko).
Comparing Advertisements For this comparison, I have chosen to compare two car adverts. The first The advert I chose was from the car magazine "Autocar" and this is an. advert for a Chrysler PT Cruiser. The second advert I chose was from the "Sunday Times" and this is for a Fiat Ulysse.
always bought to the reader and so this is why I came to believe that
A Comparison of Two Advertisements Introduction Advertising and media are part of everybody’s everyday life, with or without them realizing. Each day we see adverts on the television showing us new lifestyles that look glamorous, we hear adverts on the radio, we see slogans emblazoned on people’s clothes, on the side of buses, on billboards, everywhere!! Big companies know that they need to make their product appeal to as many ‘niche markets’ as possible and they do this by ‘audience segmentation’. This is when companies make an advert so that it would appeal to one type of person, and then another advert for the same product but for a different type of person. Although it is hard to know exactly when there target audience will be watching, companies will spend lots of money researching.
The female advert could be aimed at middle aged women. This is because it is not showing a really young person in the mirror such as a teenager, and it looks like someone in their mid-twenties or early thirties. This might make it less appealing to younger people, because it does not have the “fun factor” such as funky designs. The male advert could be targeting an age group between 18 and 30 but older people possibly will be tempted to purchase the product, as it could make men feel strong and masculine because of the design of the bottle.
As I finished reading a rather intellectually stimulating article in a popular men's magazine, I flipped the page to reveal quite an interesting advertisement. My gaze fell upon the following print ad, which contained the photograph of a decrepit old man dressed in a black suit, wearing a diamond encrusted gold dollar sign ring, embraced by a wedding-gown clad, large breasted, peroxide bleached blond, young bimbo. Next to the shocking newly-weds was a new, cherry red Dodge Viper convertible, parked on a black patterned brick driveway, in front of a gorgeous mansion wall adorned with lavish vegetation and concrete Grecian pottery overflowing with ferns. The inept, liver spotted, incontinent, prune-like old geezer stood in vulgar contrast to the voluptuous, energetic, seductive, fertile youthfulness beside him. At first one might become shocked at such a display. The printed quote at the bottom of the page, "NEED WE SAY MORE?" brought the Car Company's powerful message into clarity. The Dodge Motor Company, by degrading women, claiming that their car will serve as something of a fountain of youth, and asserting that material items are more important than depth of character, is hoping to convince you that their car is something you want.
Alcohol is a product that tends to be advertised by sex appeal and social class, although these specific ads factor these components in, they mainly focus on one gender and its superiority over the other. In this day and age, advertisement takes more than a simple "leave it Beaver" appeal; it takes something that will catch your eyes while flipping through the pages of a magazine or through channels on TV. The whole point of ads is to get you to identify with the characters or their actions, either by having the same characteristics or wanting to. Advertisement has actually gone a step further, now it is okay to be chauvinist and arrogant, even worse, it is accepted and found humorous among society. However, it gets the job done, and that's all that matters. Sadly, I too found it appealing, and it stuck to my brain like tree molasses. How did a simple ad affect me so? By using the sick, yet truthful mental thinking of men and women. One ad I chose came from a women's magazine, and it was strictly directed towards women, the other ad was from a men's magazine and, again, was strictly directed towards men. I chose these two similar alcohol ads to compare and contrast simply because they use the same methods, but at the same time, they are on a totally different level. The layout is different, the targeted audience is opposite from the other, yet the appeal is similar.
An analysis of the signs and symbols used in Patek Philippe Geneve's "Begin your own tradition" advert.
Television commercials are television programming produced by any organisation to provide message in the market about their product or services. It is one of the most popular methods to attract customer and provide them information about their products or services.
tips take up 50 pages of the magazine, so a substantial part of it is
This paper will analyze an ATT commercial according to audience, purpose, context, ethics, and stance. The focus will emphasize the audience which the aid is trying to reach and how they do so.