Presto’s Pizza's Methods of Promotion

Presto’s Pizza uses a wide range of promotional methods to attract potential customers and to compete with their rivals. Primarily, they use the Yellow Pages. They have placed an advertisement, which is a medium weight prominence; from appendix six, this costs £10.00 for a small Pizza delivery and takeaway in Yarm. By having a medium weight provenance, Presto’s pizza is entitled to have 180 characters of description and basic information about the business, shown in appendix eight. Additionally, from my interview with the manager of Presto’s Pizza on appendix one, he feels that the Yellow Pages advert is useful when it comes to attracting customers. It gives comprehensive information a potential customer generally looks for, such as website, contact, location and price details. From appendix one, question one the manager outlined the benefits of using the Yellow Pages. One of them was that its availability 24x7, this allows potential customers to search and find the information they need at any given time. This increases the number of potential customers the business attracts and the overall profit it makes. In contrast, the newspaper advertisements' have rather short life spans, which therefore, considerably limits advertiser's ability to reach its target audience. Moreover, the reader may not even read the advertisement or just cast a cursory glance on it. Whereas, the life span of advertisements in the Yellow is much longer, depending upon how long these directories are kept, and it could be 3-5 years.

On the other hand, because of the Yellow Pages having a large life span and larger size, it is important to know where the advertisement is placed. It becomes rather mandatory to put the advertisement in bold letters; better st...

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...newspapers; also, setting up on major sites like Google would be time consuming and ineffective, as not as many people would see the advertisement, unlike a local newspaper, where it is situated locally. However, I highly suggest that Presto Pizza set up a free Business Fan Page so people can search for them to look for basic details of the business.

Finally, I would not recommend that Presto Pizza implement a loyalty card system, as it would affect their revenue and profit; the business already provides cheap and reasonable offers. When used ineffectively, loyalty card programs actually can reduce the value of the product offered because customers can make assumptions about the value of brands based on the price.

Therefore, for those particular reasons I would recommend Presto Pizza to have a recurring advert in the Evening Gazette as a new promotional method.