Political Campaign Advertisements Aid US Presidential Candidates


Length: 720 words (2.1 double-spaced pages)
Rating: Excellent
Open Document
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Text Preview

More ↓

Continue reading...

Open Document

Every four years, a new president is nominated by the citizens of the United States of America. This individual is deemed to be worthy of such hierarchy of a position. In some cases, it is believed that the public decide whom they desire for president before any form of campaigning occurs. On the contrary, to a number of voters, campaigns make or break a voter’s decision. Nevertheless, presidential campaigning can be extremely vital to the number of votes a candidate receives. Over the twentieth and twenty-first centuries, political campaign advertisements have commonly been used by candidates to grasp the attention of voters. These advertisements have ranged all over in positivity to negativity. Some advertisements have proved to persuade public opinion whereas some have managed to do the exact opposite.
A common theme among successful advertisements was those that had the candidate interacting and speaking in public. Lots of commercials that are demeaning towards the flaws of the opposite party give of a negative vibe whereas commercials as these come off as positive. Nominees do not go wrong with political negativity; they simply go wrong when they neglect positivity in general. Take for instance the successful campaigns that were made by former presidents like James Carter, Bill Clinton, and George W. Bush. Each of these leaders encompassed great charisma and was shown delivering speeches to their many supporters. In my opinion, the alacrity of these commercials draws attention to undecided voters, or even decided voters. It gives encouragement to vote for the party of that candidate or it reassures them that their decision is right. In his 1976 campaign, Jimmy Carter made an advertisement that strictly focused on his personal life in relation to his goal for presidency. I believe this displayed more of an emotional attachment that Carter had running for president. A good president is not someone who just makes the best possible executive decisions, but who takes pride and care in their work. A few decades later, with the campaign slogan, “Building a bride to the twenty-first century”, Bill Clinton put one of the most effective campaigns together. He along with his running mate, Al Gore, were both shown in an add talking to the political supports, smiling and in a cheerful manner. Although I value a president who handles national situations maturely and seriously, so too do I value someone who can enjoy being in the presence of people.

How to Cite this Page

MLA Citation:
"Political Campaign Advertisements Aid US Presidential Candidates." 123HelpMe.com. 22 Sep 2017
    <http://www.123HelpMe.com/view.asp?id=381122>.
Title Length Color Rating  
An Analysis of the Rhetorical Elements of Political Campaign Advertisements - It is very common among the United States’ political sphere to rely heavily on T.V. commercials during election season; this is after all the most effective way to spread a message to millions of voters in order to gain their support. The presidential election of 2008 was not the exception; candidates and interest groups spent 2.6 billion dollars on advertising that year from which 2 billion were used exclusively for broadcast television (Seelye 2008.) Although the effectiveness of these advertisements is relatively small compared to the money spent on them (Liasson 2012), it is important for American voters to think critically about the information and arguments presented by these ads....   [tags: election season, politics, barack obama]
:: 7 Works Cited
1054 words
(3 pages)
Strong Essays [preview]
Campaign Finance Reform Proposal Essay - In the last election cycle, 132 Americans accounted for sixty percent of all the Super Political Action Committees (PACs) money (Lessig 2013). With statistics like this, it is no wonder the average American does not feel as though his or her vote is meaningful. In the current American way of government elections, the average citizen does not choose the candidate; he or she merely deciphers which best fits his or her beliefs the best out of the ones suggested by the large election donators. The question at hand here is whether there should be an amendment that limits the amount of money corporations and organizations can give to potential political figures, as well as organizations that fund...   [tags: candidates, elected officials]
:: 6 Works Cited
928 words
(2.7 pages)
Better Essays [preview]
The Politics of Campaign Finance Essays - From the very first elections held in the United States, there has always been a strong link between money and politics. During the first elections in the late 1700’s you had to be a white male landowner over the age of 21 in order to vote, meaning that you had to have money in order to have your vote counted. It seems today that we cannot go a day with out seeing campaign finance in the media, whether or not it is through advertisements for politicians in the media or asked to donate money to help let your favorite candidate win....   [tags: Political Science]
:: 9 Works Cited
2536 words
(7.2 pages)
Term Papers [preview]
Campaign Fundraising: Democracy for Sale Essay - There is one sure fire way to know that the political campaign season has started in the United States, and it simply involves turning on a television. There is no need to turn to change the channel to one of the news networks. Watch the advertisements and eventually words like “liar”, “cheater” and “thief” will blare from the television as a political attack advertisement airs. These attack advertisements, better known as political attack ads, have become a staple in American politics and a nuisance for the majority of citizens....   [tags: Argumentative, Political Science]
:: 17 Works Cited
2275 words
(6.5 pages)
Term Papers [preview]
Political Campaign: The Crusade Against Asian Americans Essay - As most developed nations around the world continue to be plunged into the economic crisis that began in 2008, any major country that continues to strive during the depression immediately becomes the attention of the citizens of affected countries. While major global powers began to suffer from a loss in international prominence, several foreign countries continued to experience economic growth. The countries that go through this growth—such as China—easily become despised by politicians and even became the targets of office candidates’ campaigns in the recent nation-wide elections....   [tags: Economics politics]
:: 5 Works Cited
1071 words
(3.1 pages)
Strong Essays [preview]
Edmund Muskie's 1958 Senate Campaign Essay - Elections are a fundamental part to American politics. There are a lot of factors that play into how elections carry themselves, but what is more important is the work that goes into preparing for them. The elections are like the Baseball World Series and the campaigning is all the training that you have done before hand. Elections are the important part of the game, but without all the campaigning that is done there can be no elections. Candidates are wise and know that campaigning is a true make or break when it comes time to vote....   [tags: Political Science]
:: 1 Works Cited
1702 words
(4.9 pages)
Powerful Essays [preview]
Essay on Presidential Candidates Media Efforts - Presidential Candidates Media Efforts Senator John McCain, a Republican from Arizona, has had a long and distinguished career in both the military and in politics. A United States Naval Pilot and Captain who received the Silver Star, Bronze Star, Legion of Merit, and Purple Heart, McCain then moved onto the House of Representatives and Senate (“Biographical Data for John S. McCain”). In April of 1999, McCain announced his candidacy for President, stating his mission to “restore integrity into the office, reform government, and renew the American dream”(“The John McCain Story”)....   [tags: essays papers] 991 words
(2.8 pages)
Strong Essays [preview]
Political Campaign Finance Reform Essay - With the upcoming presidential election, it has been interesting to learn about things as they are actually happening in our country today. Among the many issues that surround the race to the office, financing the presidential election seems to be a major topic that is always in the public eye. There are many different views on how the election should be financed but it is hard to tell how far government funding and donations can go before democracy is left behind. After President Nixon and the Watergate controversy in 1971, the United States began to put limits on how much a candidate could receive and spend within a campaign....   [tags: essays research papers] 507 words
(1.4 pages)
Good Essays [preview]
Negative Advertisements Essay - America has always been regarded as a land of opportunity as well as equality; citizens of the United States elect presidential candidates on the national level indirectly through the use of an electoral college. Throughout United States history, politicians have used questionable techniques to sway the vote of unsure voters. Most notably a technique aptly coined “mudslinging” refers to one politician pointing out the flaws of an opponent in order to make his views more appealing to the public. Although healthy competition is crucial for the progression of the country as a whole, some believe that negative advertisements have gone too far while others embrace negative advertisements because...   [tags: U.S. Politics ]
:: 3 Works Cited
1066 words
(3 pages)
Strong Essays [preview]
Campaign Spending Essay - Lawn signs, television advertisements, billboards, and political rallies are some of the key components of a successful political campaign. A political campaign is an organized effort which seeks to influence the democratic public that is voting for its elected officials. These seemingly trifling parts of a campaign cost money. Money equals power, is the political mantra in today’s society. Campaigning can cost millions of dollars, and it is logical to believe that only those with the means have the ability to participate in the race for leadership....   [tags: U.S. Politics ]
:: 8 Works Cited
2279 words
(6.5 pages)
Term Papers [preview]




In contrast, the some runner-ups in presidential elections suffer due to a lack of information. In my opinion, advertisements are unsuccessful when the candidate simply states what they will change but not how they will do it. Preaching necessary reforms does not always cut it. Voters whom use the political commercials to influence his or her opinion want more of an effect. By this statement, I mean they desire to know how this reform that will benefit them will be improved. For instance, in the 1996 election, republican candidate Robert Dole failed to capture many votes simply off of his political advertisements. He exclaimed how he would recover all of the debt Clinton had put the nation into in his previous term. Dole would craft statements such as “I will cut taxes and I will fix the hole Clinton has left us in.” The issue I found with this is he would just stop there. There would be no evidence to back up his statements, no statistical evidence or ideology. He never demonstrated this to the public even if he did have specific plans to cure the reoccurring problems America had. Personally, when a candidate fails to support his promises with evidence of how he is planning to reform it, I lose trust in them. Another candidate who performed similarly in his advertisements was Michael Dukakis in 1988. Dukakis’ ads lacked any personal image of himself. His ads consisted of a statement about what he would; that is why you should vote for him. On top of a lack of any supporting information, he truly never spoke himself in the ads. Although I do understand there are certain tactics used when others are speaking about the candidate, for me, I want the actual nominee himself speaking to me occasionally. No positive personality was developed of him in the ads. The messages that were delivered were also absent in diversity. They all fell along the same lines.
In general, from my research on presidential campaigns, I believe political commercials have an effect on the elections. Not every registered voter has decided whom they want for president because it is always so hard and complex to choose. People who participate in prospective voting look at the candidates and make their decision on who has similar viewpoints on certain issues. These advertisements may aid them in choosing who they feel is the superior candidate for their standards. While campaign commercials are known to not affect some voter’s decisions, they obviously have contributed to the victory of some candidates.


Return to 123HelpMe.com