Pisces Business Strategy

Introduction

Pisces have grown from a small stall into an international departmental chain with retail stores in both Singapore and china of a size more than 15 stores. In addition, Pisces also venture in other countries like Saudi Arabia with its retail expertise and strategy. Pisces’s store name becomes synonymous with low price products which cater the needs for people in the mid-to-low income groups.

Pisces’s core competencies and competitive advantages should be able to focus to satisfy their customers’ needs/preference so as to able Pisces to achieve above average returns. Business Level Strategies can help to achieve this focus by it actions to custom its core competencies to provide value to the target market and gain competitive advantage make the most of their core competencies. Business Level strategies are much more focusing on the market navigation, which are less about coordinating on the operation units but more about sustaining on the competitive advantage of the company.

We will need to evaluate whether Pisces business level strategies are able to custom and enhance Pisces core competencies to achieve above average returns. Pisces approaches relevant business strategies over the period to suits its customers. They clearly determine their target market segment and satisfying their needs with arrange in a line with its core competencies.

Pisces’ Resources, Capabilities and Core Competencies

To determine Pisces’ Core Competencies, we will require analysing its resources and capabilities as the foundation. Pisces resources can be determined as per follow:

• Financial Resources

Pisces have a huge financial base, where retail operations help them to generate considerable cash over period and period.

• Physical Resources

Pisces have the access to the raw material easily and effectively, especially low cost retails product manufactured in China.

• Organizational Resources

Pisces retain in its flexibility and informality association of a family managed firms by decision mostly made by Mr. Ang

• Human Resources

As company moves on, Pisces increase in its size for employees by employing people with wider expertise and experiences

• Reputational Resources

Pisces have a considerable amount of reputational in the business fields they are managing as Pisces could growth with the support of shareholders, venture capital companies and investors to willingly fund for their projects.

Through the resources listed above, we can determine Pisces capabilities as follows:

• Manufacturing Capabilities

Pisces have the capabilities to manufacture and importing products at a low cost to target on their targeted market, especially during the period from 1986-1995, where China is still a close market.

• Finance Capabilities

Pisces have the capability of having a good flowage in the operating cash where, where retail operations help them to generate considerable cash over periods with the support of their shareholders, venture capital companies and investors