Comparison Of Coca-Cola Company And Pepsico

PepsiCo. Coca-Cola Company and PepsiCo are two of the largest and most profitable corporations of the United States. They both invest tens-of millions of dollars per year in worldwide marketing campaigns. If you go to each of their websites you can see they are both capitalized in unlike products. Both of these companies are trying to target the same market but through their websites they have a very distinctive marketing approach. When you go to Coca- Cola’s page you are first introduced to three page links, their company profile, their US site and their worldwide site. Once you click in the company information link you’re redirected to Coca-Cola’s official website where will find job, investor and company information. The pages

Than you see the soft drink being complemented by a food item. On their main site there are five drop downs; who they are, what they believe, brands they carry, newsroom and Investors. Each drop down has information for each criteria. They also have a few links that you can scroll through on their pages. Pepsi’s sites are simple enough to find any promotions or marketing campaigns. If a person is looking to find product information it is simple enough to locate while you scroll through the pages. PepsiCo’s sites are geared towards current customers who already are Pepsi drinkers .The goal of PepsiCo’s sites are not to grab new customers, rather they prefer to keep their current customers and relate new ideas of the organization. It is completely obvious that Coca-Cola and PepsiCo have achieved success using the internet as their main marketing tool. They both have established a form of entertainment that suits all of the people from this era. They have incorporated their brands with sports, technology and social media. Something that will target many audience and yet they are still capable of maintaining their loyal customers from the past. These two companies have really focused on

Pepper Dr. Pepper has been Coca-Cola’s top and main competitor dating back to 125 years out in the market. There is no denial that Coca-Cola and Dr. Pepper are similar when it comes to their color. When logging into both of these websites it is very noticeable that both pages have a simple look to them. Having a simple front page when you first search for the website is very important for the reason that it shows users that their websites are legible to understand and search, also users that are web browsing are not overwhelmed by too much information.

When you open Dr. Pepper’s page the front page shows a football player, just like Coca-Cola, Dr. Pepper is also a big sponsor when it comes to sports. Both website offer you the History of its products in order for the searcher to get to know the product just a bit more. Both of these sites are very interactive with its web browsers in a way that on both sites you are able to connect through both brands by simply logging in to any of you social media pages. By logging in to any of your social media pages, the web browser is able to see what is trending regarding its brand. Another similarity that I saw from both sites, and catches the users attention is the Entertainment page where users are allowed to play different kinds of virtual games, watch videos, and download various videos that are link to its product. Also when clicking into its community page you are able to see how both companies are involve in the community