Targeted Audiences: Which One Suits You?
According to Steve Craig in Signs of Life in the USA, the economic structure of the television industry has a direct effect on the placement and content of all television programs and commercials. Craig is a professor in the department of radio, television, and film at the University of North Texas, Craig has written widely on television, radio history, and gender and media. His most recent book is Out of the Dark: A History of Radio and Rural America (2009). Craig talks about the analysis of four different television commercial, showing how advertisers carefully craft their ads to appeal, respectively, to male and female consumers. The gendered patterns in advertising that Craig outlines in his essay still exist today, in commercials of how a men and women are portrayed.
In Steve Craig’s, “Men’s Men and Women’s Women,” it is stated that large advertisers and their agencies have evolved the pseudo-scientific method of time purchasing based on demographics, with the age and sex of the consumer generally considered to be the most important predictors of purchasing behavior. Therefore Craig argues that computers make it easy to match market research on product buying patterns with audience research on television viewing habits, eventually building a demographic profile of the “target audience.” According to an article titled Web Advertising: Gender Differences in Beliefs, Attitudes and Behavior, previous research suggests males and females exhibit different beliefs about and attitudes toward traditional media advertising along with different advertising stimulated consumer behaviors.
Craig talks about how in John Fiske’s book, Television culture (1987, Chs. 10,11), Fiske discusses “gend...
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As this suburban sprawl of the fifties took America by storm, Spiegel discusses how television provided a necessary means of escapism for frustrated families. The first television show, broadcast in 1949, was a very simple program in which a man and woman sit watching and discussing the TV. Although by today's standards this would be seen as unsurpassingly boring to audiences, this simple show provided a stress relief and easy entertainment; it seemed as though audiences enjoyed watching programs which, similar to their own situation, seemed more rewarding.
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Good evening and welcome to The History of Television. On tonight’s show we will focus on how and
Popular culture is the artistic and creative expression in entertainment and style that appeals to society as whole. It includes music, film, sports, painting, sculpture, and even photography. It can be diffused in many ways, but one of the most powerful and effective ways to address society is through film and television. Broadcasting, radio and television are the primary means by which information and entertainment are delivered to the public in virtually every nation around the world, and they have become a crucial instrument of modern social and political organization. Most of today’s television programming genres are derived from earlier media such as stage, cinema and radio. In the area of comedy, sitcoms have proven the most durable and popular of American broadcasting genres. The sitcom’s success depends on the audience’s familiarity with the habitual characters and the situations
Tikkaken, Amy, Erik Gregersen, Swati Chopra, Darshana Das, and Grace Young. "Television (TV)." Encyclopedia Britannica Online. Encyclopedia Britannica, 01 Dec. 2006. Web. 16 Feb. 2014.
Paul S. Boyer. "Television." The Oxford Companion to United States History. 2001. Retrieved November 24, 2011 from Encyclopedia.com: http://www.encyclopedia.com/doc/1O119-Television.html
Thompson, Robert. "As the TV World Turns." Interview. The Mark News. The Mark (21 June
“A Cultural Approach to Television Genre Theory” argues that the application of film and literary genre theory do not fully translate when analyzing television, because of “the specific industry and audience practices unique to television, or for the mixture of fictional and nonfictional programming that constitutes the lineup on nearly every TV channel. 2” The goal of media genre studies, Mittell asserts, is to understand how media is arranged within the contexts of production and reception, and how media work to create our vision of the world.
Gauntlett, D. Hill, A. BFI (1999) TV Living: Television, Culture, and Everyday Life, p. 263 London: Routledge.