On Trust

916 Words2 Pages

1.0 Basic concept of trust

In this situation we need to understand the concept of trust, and we will look onto UEL website and their security level, will try to examine the structure or architecture of this website particular on trust as well as how to manage the risk is a way to trick computer users into revealing personal

“In order to establish trust or confidence, there must be some binding of unique attributes in the website that will identify the unique identity. If website has got some elements of trust is commonly called authentication and will provide trust relationship to the users” (Andert et al 2002)

Trust can be defined as an integral component that involve many kinds of human interaction, which allow people to act under uncertainty with the negative risks (Artz et al 2007)

1.1 Meaning of trust

One way that we can define risk, is an issues that can be avoided or mitigate. In some articles risk can be described as a situation that would lead to negative consequences.

We can define trust as a binary relationship or set of compounded binary relationship which based on individual identity or unique characteristic validation (Andert et al 2002)

1.2 Role of trust

The role of trust is to access control policy of web services provider in conjunction with the attributes of users and consists of three components; authorisation interface, authorisation manager and trust manager (Marijke, 2007)

o Help to minimize misrepresentation of product and services

o Help to encourage customers confident in conducting online business transaction

o There is still not a single standard view of trust and some of the authors have defined Trust is a characteristic and quality of security architecture.

1.3 What is risk...

... middle of paper ...

...rtising medium but now things has changed around, people used the website to perform their businesses and most of the consumers rely on Internet transactions, therefore, computer expertise used technology which is called phishing to trick computer users and reveal personal information as well as financial information, in this case attackers they use this technology to steal from different customers.

o One of the aspects that make consumer not to trust website is unauthorised access to products and services that they buy online. It is true that some of online retailers can use customer information whatever they want without getting permission from customers for example sends information to another vendor. Luhmann has suggest that if we want to reduce the complexity of human conduct to build good relationship with consumers by introducing ‘trust’ (Luhmann, 1989)

More about On Trust

Open Document