Introduction
With the arrival of new marketing and advertising techniques Omni Recording and Marketing Services (ORMS) plans to deliver an effective mobile campaign to make a successful customer following. We have identified a campaign analyzing the potential benefits and using the best-implemented approach. Our first operation will analyze as many possible techniques, the outcomes, their developments and any program weak points we may meet after it is developed. The key to any effective campaign will be the allocation of funds while entering the mobile space. Also elaborating on how our proposed mobile marketing campaign would fit into the overall marketing strategy. “Mobile advertising only constitutes “around 1% of global advertising spend”, but considering the fact that “mobile phones outnumber TV sets by over 3 to 1 (Doe, 2010).”
Background Review
Omni Recording & Marketing Services (ORMS) is a full-service recording project management company based in Nashville, Tennessee, which specializes in producing all popular mainstream genres of music requiring marketing, venue and audio support. (ORMS) will focus on a grass-roots launching pad for all aspects of the music industry from a marketing and project management standpoint (Gary King, 2010). Since Omni has determined whom there demographic is we can effectively advertise to the right audience and chose the most popular mobile devices to develop our ad for viewing. By setting up different campaigns, for each customer needs either using smart phone or older (WAP) technology campaign designs (Doe, 2010).
Campaign
“If the mobile Internet is not mainstream today, set your timer for six to eight months it will be mainstream (Khan, 2010).” The key elements to any effectiv...
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Many people in today’s society rely on technology to help us with our daily lives and help us stay connected to family, friends, and other people. The advancements in today’s cell phone technology is very complex and made to be efficient for their owners, allowing them to surf the net and IM message people instantly. Cellphones in particular have developed very fast in the past 15 years. From my childhood, cell phones have evolved from the old school Nokia bricks that allowed texts, calls, and simple graphic games, to todays I-Phones that have higher computable capabilities than some computers. In the United States alone, there is an estimated population of around 297 million people, and 197 million people are subscribed to cell phone companies (Starr). With so many people in today’s society with so much power and opportunity in the palm of their hands, we shouldn’t forget that “With great power comes great responsibility” –Voltaire.
Telecommunications gained mainstream attention in the early 90’s; however the initial key market was business men and women, who used their phones whilst being on the move and so allowing them to communicate with their companies with ease. Though in the modern era, telecommunication went through segmentation in the market trends, and now in this day and age it would be difficult to find someone who does not own some form of mobile technology. Many phone providers battle to provide the best service for their customers (Figure 1).
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Compared with the rate of many decades before, the rate of mobile usage is zooming these days. The developments of general economy and technology revolute peoples’ life styles and bring mobile business into a new page. Nowadays, business trends could still make a huge difference in those mobile companies.
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The following report presents an Integrated Marketing Plan for Nokia in the UK. The plan deals with media planning, segmentation, strategic and tactic planning of IMC, evaluation and such. The main aim of this plan is to expand Nokia’s consumer base, establish Nokia’s brand values and position it among the target audience, and also communicate the brand values with customers effectively, while simultaneously influencing sales to grow. This plan is created to ensure maximum effectiveness in Nokia’s marketing approach. The main aim of this plan is to assist Nokia in their IMC activities in the UK.
Technology has changed the global face of business from an industrial economy, paper-dominant process model to a real-time, information-rich digital model. These advancements have created and cannibalized many types of industries and businesses. The obsession with accurate and timely information continues to feed the tech revolution. For example, the cell phone has nearly driven the payphone into extinction. In 1998 there were 2.6 million pay phones in use, today there are less than a million. The commercial- free appeal of satellite radio along with I-pods continues to diminish the captive audience for traditional radio. E-businesses such as Amazon and I-tunes have wreaked havoc on traditional music and book stores. Internet search companies continue to drain advertising revenue from the newspaper industry and DVR and TiVO allow consumers to ignore endless commercials. The struggle for real-time information and consumer attention has caused major shifts in advertising expenditures and is now revolutionizing an unlikely medium, the billboard. The next big fight for survival could be “out of home” media. The formal definition of Alternative Out-of-Home Media (AOOH) sector includes “advertising vehicles developed or upgraded over the past decade through new technology and methods in an effort to target more mobile and captive demographics in less cluttered locations outside the home.” The lion’s share of this growing sector belongs to Digital Billboards (DBBs.) In the United States there are 410,000 static or traditional billboards and 400 digital billboards, according to the Outdoor Advertising Association of America Inc, and it is projected the number of DBBs could swell to 4,000 within 10 years. Based on the above examples as the DBBs market matures and economies of scale evolve, static billboards will become less profitable and less attractive to the industry. Opportunities will arise for advertisers, businesses, and communities to negotiate and design a leaner and greener network of billboards that both enhances our natural landscape and improves public safety.
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"While practically everybody today is a potential mobile phone customer, everybody is simultaneously different in terms of usage, needs, lifestyles, and individual preferences," explains Nokia's Media Relations Manager, Keith Nowak. Understanding those differences requires that Nokia conduct ongoing research among different consumer groups throughout the world. The approach is reflected in the company's business strategy:
Cell phones are among the most innovative gadgets of the 20th century. Traditionally, people relied on cumbersome methods to transmit information and data over long distance, which usually made the communication process ineffective and slow. The ability to communicate deferred from one society to another and some societies had advantage over others due to their superior methods of communication. It was problematic to send urgent messages due to the lack of reliable and fast techniques of communication. The cell phone invention solved most of these issues. It introduced a platform through which parties could communicate instantaneously regardless of their location or distance. In addition, the cell phone technology is globally accepted hence it is a uniform medium of communication, making it both fast and efficient in any given community. Moreover, cell phones opened up room for more technological in...
Since the invention of the cell phones, in 1973, it has quickly become the most popular device used especially today during the twenty-first century. Due to its hands-free-easy-to-use design, the amount of people that own a cell phone is rapidly increasing. The useful text messaging feature has proved to be extremely useful in current times. Along with these helpful features, the cell phone is easily accessible and more portable. The majority of phone companies offer a 3G or 4G data plan, meaning internet access can be found on your phone almost anywhere, at any time. In addition to its easy portability, the cell phone is a very useful and helpful device, allowing one to stay connected to the outer world. “With a smartphone, you can connect to the Web from virtually anywhere. You ...
We should know how everyday life is changing and how this relates to mobile telephony. Work Cited = == ==
PepsiCo understands that traditional forms of marketing like TV, Magazine, and radio are becoming outdated and the Internet is now becoming the main medium for marketing. With this PepsiCo decided to launch it’s first e...
Within a few years, there will be well over a billion mobile phone users worldwide and the majority of mobile phones will be connected to the Internet.