The United States Olympic committee has the dual duty of both raising money through advertising and keeping their reputation clean. Many sponsors would jump at a chance to incorporate the Olympic rings into its' product line. Yet if this logo were used often and not monitored closely there would be advertisements that would tarnish the emblem. While some Americans may love to see the emblem muddied and bloodied at the bottom of mud wrestling arena, most Americans would not. To allow such a situation to happen would cheapen the logo and anger many Americans. To ensure that the logo, so closely equated to the Olympians themselves, remains a source of American pride and a valuable asset for raising money to train the United States Olympic Team, careful sponsor selection and regulation must occur. To obtain high dollar contracts for such highly regarded and regulated logo usage requires well developed skills in persuasion (and is also referred to as sales). Where most companies would allow sponsors use of their logo in advertisement, the United States Olympic committee plays an active role in developing the campaign that uses their logo and exerts influence on specific use of the Olympic emblem. To convince large powerful organizations that the use of the Olympic emblem is a worthy investment, despite its regulations, requires preparation and the presentation of motivational factors.
Preparation
Preparation is usually listed as a key ingredient when citing the equation for a successful sales call. Stevens lists preparation as the first and “most important” (Secrets of Sales Success, p. 12) criteria for a salesperson. By preparing the sales professional is able to strategize effectively; an understanding of the organizat...
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...valuable marketing opportunity” (Rossette, 2011, p.1). The assistance Cribari offers in creating a marketing campaighn is also a motivating factor, while she is then able to leverage her influence to ensure no harm comes to the logo's reputation. By incorporating preparation and using motivation the United States Olympic Committee should expect continued corporate sponsorship far into the future.
Works Cited
O'Rourke, J.S. (2011). Management communication: A case-analysis approach. India: Dorling Kindersley.
Rossetti, Rosemarie. (2011). Finding Corporate Sponsors. Retreived from http://www.rosemariespeaks.com/meeting- planner/sponsors.cfm;jsessionid=f0305eafec020890c1a6311e2ff5f157c155?bhcp=1
Sales Basics. (2004). Sales Basics. Sell!ng. Business Source Premier.
Stevens, D. (2007). Secrets of sales success. American Salesman, 52(7), p. 12-16.
As the salespeople’s immediate supervisor, it is the primary responsibility of the manager to provide proper training to enhance the salespersons’ effectiveness and improve their skills. Given the importance of having a productive and enthusiastic sales team, the manager needs to develop and manage effective reward and compensation packages to ensure a highly motivated and satisfied sales force. Sales managers also ensure that the company 's standards of professionalism, image, and branding are consistent with the sales team’s interaction with company customers. The manager 's presence also makes customers feel valued as well as provide credibility on behalf of the company (Pilling, Donthu, & Henson,
There are many factors that have shaped the cutting edge Olympic development from 1892 to 2002. The unique objective was to make a global group through games rivalry. Much like the Ancient amusements between Greek city-expresses, the recreations were made to advance solidarity. Be that as it may, as time passed numerous overall occasions, for example, the Cold War and ladies' suffrage adjusted the objectives of the Olympics. Political perspectives and developments started to shape the Olympics. Furthermore, economic increases and interests turned into an essential part of the Olympics. The cooperation of countries amid the twentieth century included patriotism, and additionally social, political, and economic purposes behind joining and taking
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Has there ever been a sporting event without some sort of logo, sign, or advertisement? These are all forms of sports marketing and they are the publicity that many companies thrive off of. Sports marketing is a necessary and booming industry that has evolved in the past years. In the article, “Overview of Careers in Sports Marketing,” the author discusses the skills and experience needed for beginners and those looking for low-key entry level sports marketing jobs. Along with the typical list of necessary attributes, if an individual wants to hold a specific more serious position in sports marketing the author of the article “Career and Professional Development: Sports Marketing” explains some of these positions and companies. Mihai Alexandru provides information on how to actually plan and organize specific marketing elements like commercials, advertisements, etc. in his article, “The Strategic Sports Marketing Planning Process”. No matter what, if a person wants to become more in the sports marketing industry they can climb their way up to work with highly successful companies and individuals. Jordan Powell’s article, “From Team Sports to Moto: Matt Piva’s Journey Into The Industry”, introduces a kid named Matt Piva who followed his dream to become the Motocross Marketing Manager and everything he does while sports marketing for individual athletes and events. Red Bull is another company that someone can work for in order to have a job in the sports marketing industry. Red Bull has been highly successful due to the endless list of events and teams they own and athletes they endorse according to Chris Conway in the article, “A Sports Marketing Success Story.” Sports marketing has many different levels; the out-dated and inexperi...
The Olympic Games plays a significant role in the world. The relationship between it and host countries is important to investigate for comprehending cultural studies. According to Xu and Kirby (2008), the Olympic Games has a considerable impact on the expression of national identity. For example, London applied this approach to promote its national identity. This can be discovered from the BBC video called James Bond escorts The Queen to the opening ceremony in 2012 (2012): an amiable identity is perceived by the audience through presenting corgi at Buckingham Palace. Moreover, China is no exception. There is an image about the opening ceremony of the 2008 Olympics, it shows a spectacular drumming performance. In addition, an article about
It has become impossible to avoid marketing and branding. Everywhere a consumer turns, they are being persuaded and influenced by all sorts of symbols, logos, slogans etc. These aspects of a brand create the culture we live in. “The effect, if not always the original intent, of advanced branding is to nudge the hosting culture into the background and make the brand the star. It is not to sponsor culture but to be the culture.” 30 no logo. Humanity has become one large sponsored event, making it impossible in order to escape.
The main purpose of advertising is to sell a product or service to the consumer market. Advertising uses many different types of appeal and a number of media to achieve a variety of goals. Advertising is the most effective means to get the word out about products, services, events, charities, and just about anything else that one can think of. Where would sports be today without advertising? Advertising in sports has helped the sports world grow into one of the most profitable industries in the world.
For the past few years there has been a very controversy issue that has been plaguing the Summer Olympics. The Summer Olympics was first held in 1896, it’s an international multi-sport where athletes around the world come to compete with other athletes from different countries. There are many events that are held in the Summer Olympics ranging from Track and Field all the way to Volleyball and Basketball. In each Olympic event there are medals that earned to the winners, the first place winners get a gold medal, the second place winners get a silver medal, and the third place winners gets a bronze medal.
Introduction Today, the Olympic Games are the world's largest pageant of athletic skill and competitive spirit. They are also displays of nationalism, commerce and politics. Well-known throughout the world the games have been used to promote understanding and friendship among nations, but have also been a hotbed of political disputes and boycotts. The Olympic games started thousands of years ago and lasted over a millennium.. The symbolic power of the Games lived on after their demise, and came to life again as the modern Olympic Games being revived in the last century. Both the modern and Ancient Olympics have close similarities in there purpose and in there problems.
A sales manager has many responsibilities such as spreading product to customers, setting sales areas, goals, and analyzing sales data (“Sales Manager” What’s para. 1). Although a sales manager performs many duties, people in this position will also set a sales goal for the year, and will build a sales outlook on what they will do in the upcoming years (“Sales Manager” Sokanu para. 1).A person in this position will also manage where the goods and products their company will be distributing by giving certain sales area where a salesman will work and sell the product (“Sales Manager” Sokanu para. 2). During work time, a sales manager may be asked to hire and train a new salesman added to his team (“Sales Manager” Sokanu para. 3). Occasionally, a sales manager will interpret sales statistics in a specific area when looking where to assign certain salesman to a sales territory (“Sales Manager” Sokanu pa...
The greatest athletes of all time have their names set in stone. Every year a new star comes out of the shadows and becomes the focus of global interest. Nations back their athletes financially to ensure they receive a medal. Winning gold in the Olympics Games is seen as the highest honor an athlete can achieve because of its prestigious image. The Olympics have not always been about the athletes. Nations competing have been victims of political scandals. When one country goes against another country, some people do not only view it as a fight for gold, but as a war amongst nations. Soccer fields have become battlegrounds and players, soldiers. Swimming pools turn into bloodbaths, and tennis court nets as do territorial partitions. Since the early 1900s, governments have used the Olympics to prove that their nation is superior by spending more on athletic ability, more on Olympic stadiums, and more on defeating their rivals. At times, athletes can be pushed so far that they collapse under the pressure of chasing for gold. All of the above will be discoursed from a financial, political, and historical point of view.