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The Objectification of Humans Essay

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Imagine this: what if every woman depicted through the media was to swap scenarios with men. Instead of a scantily clad female gyrating in every background music video, there was a male in her place, doing as she was. The ratings on that video would undoubtedly hit the floor, with comments like, “tasteless,” and “inappropriate”. If we saw this happen in, for example, countless car and alcohol advertisements that use shots of women’s breasts, midriffs, and butt to promote their product, and turn use similar shots of men, some of us might start feeling a little awkward. Why have people become so accustomed to the way media portrays women, that by putting a man in her place and treating him the same way makes one feel uncomfortable? Not only that, but these double standards is everywhere, and they aren’t exactly harmless. This objectification of women and men through these media sources have growing masses of alarming data on the impairments these depictions wreak on society, socially, mentally and physically. People need to become aware of this issue because awareness is the first step in stopping its trend.
First off, the focus society puts on the physical appearance of a body is called objectification. A more sound definition of objectification, however, is the viewing of people solely as de-personalized objects of desire instead of as individuals with complex personalities and desires or plans of their own. Big whoop, right? Well, every day we are subject to hundreds of advertisements from the radio, television, magazines, movies, and music to look a certain way to live up to certain cultural ideals. They all tell us how to look, talk, walk, dress, eat, exercise, work, and much more, and they bombard us constantly. There’s no way...


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Works Cited

Calogero, Rachel. “Objects Don’t Object Evidence That Self-Objectification Disrupts Women’s Social Activism.” Association for Psychological Science. Kent University, March 2, 2012. Web. 4 May, 2014.
Fredrickson, B.L., Roberts, T.A. “Objectification Theory: Toward Understanding Women’s Lived Experiences and Mental Health Risks. Psychology of Women Quarterly. 1997. Web. 4 May, 2014.
Sheldon, Pavica. “Pressure To Be Perfect: Influences on College Students’ Body Esteem.” Southern Communication Journal. Department of Communication Studies, 3 November 2010. Web. 4 May, 2014.
Zimmerman, Amanda. “The Sexual Objectification of Women in Advertising: A Contemporary Cultural Perspective.” Journal of Advertising. Canisius College. 10 March, 2008. Web. 4 May, 2014.



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