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The Negative Consequences of Women in the Media- Analysis of a Specific Ad that Exploits Women

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When you first glance at this ad, you might say to yourself “I know what women in the media are all about, its sexism and stereotypes.” What you probably don’t know is that how; these visual cues are affecting women individually and collectively, in how they view themselves in the mirror. One of the largest influences on women and adolescent girls is the media. The media pushes body image, clothes, and fast food. At the same time they push weight lose with unrealistic results. This combination that I am referring to above leads to adolescent girls, and women having eating disorders and a discomforting self-image. Young women aged 15 to 30 are a prime industry target since 80 per cent of all consumer products are purchased by women in this age group. Advertisers spend large amounts of money on psychological research and focus groups, and what have they learned? How to grab people attention by exploiting women in sexist and seductive ways. Media can exploit in many different ways such as ads in magazine, commercial that show a women and kissing to sell a Vick razor or something of the sort. However the ads I consider to be distasteful were the ones showed woman being abused in a commercial or movies and the only thing she had was lingerie. Media is basically saying its ok to hit women, by exploiting them in such ways and it’s not okay. A lot of women do these ads for the love money or there just drop dead gorgeous and they want the fame and attention from media and men. If media feels like they can get a monthly figure out of shooting women as objects, and exploiting them, they would with no second thoughts. However, and ad can be very deceiving, sexual and unforgettable, which can lead to an audience being mislead or creating diff...


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However the model below I notice the back ground colors contrasted with the colors list. The background also display to pillows sugar plum and lighter blue color, which is also featured in the background, there is also a tan color that display in the background. The model hair is parted different in this picture also, and it also looks she trying to push her hair back with her finger tips. One thing I notice this model also has on less make up in comparison to the other model in the larger picture. Noticing how curvy she is the slip almost looks like it rising up do to her arm on one side being up on one side. These pictures clearly show how women’s objectification can be clearly exposed by men simple scopophilia. So when will media exploiting finally end? Probably never because advertisement is consider a multi million dollar business and “ Sex Sells”.



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