My Interview on How a Fitness Club Owner Deals with Public Relations

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Public Relations or (PR) is an important field that businesses and companies use to connect with their consumers. This involves maintain relationships with the public to promote the business as well as communication between the public and business. My interview dealt with the world of exercise fitness. I interviewed Ricky Gross who is a personal fitness trainer. He is the Owner/Operator of RJG Fitness LLC, which is a personal training company out of metropolitan Atlanta Georgia. His company provides personal fitness sessions, one on one, or group sessions in clients’ own personal homes or fitness clubs. I conducted the interview over Skype to get further information on how his company deals with public relations.
Mr. Gross elaborated on his company’s main mission and values. He said RJG Fitness is a goal-oriented organization that is designed to help clients achieve their goals through exercise and athletic training. His company uses goals that may seem insurmountable and minimizes them into small achievable goals. This results in invoking confidence and inspiration towards reaching their ultimate goal. His company put clients first so that they see results both physically and mentally. Personal training involves determination and consistency and these are vital characteristics that his company works at with clients.
Mr. Gross told me dealing with values, his company values attention to detail and mistakes are not tolerated. If there is a lack of detail this can result in mistakes, injuries, loss income, and ultimately business losses. His company doesn’t tolerate the word “can’t”, which means, “I don’t want to”, which means he focuses more on developing confidence in clients so that they say “I can”. Most importantly RJG Fitne...

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... each business day.
Lastly, PR effectiveness is an important quality that RJG Fitness holds. Mr. Gross said he bases his effectiveness on the amount of request his company receives for business, monthly/annual revenue, and SEO analytics from the company website. Dealing with the relationship with the media, Mr. Gross said his company currently doesn’t have a relationship but it is on the radar for the future. Mr. Gross also provided some information for future PR students. He said that people should always be willing to learn; when a person stops learning they will never grow. He said that people should operate in integrity at all times, develop their craft, identify the areas where they are weak, and work on getting better at weaknesses. Overall my interview with RJG Fitness went well and Mr. Gross provided very informing information for me about public relations.

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