Music can be seen as a language in its own right. Music and verbal languages are forms of expression used as a way to communicate with others. Music differs to spoken word as it doesn’t need to be understood to be effective. You don’t need to understand Japanese to understand music by a Japanese composer. Music can be used to gain attention, create desired moods, change the pace of the advertising narrative facilitate brand and message recall, improve attitudes towards brands, influence purchase behaviour. “Music moves us. It brings life to solitary thoughts and memories, can comfort and relieve loneliness, promote private or shared happiness, and engender feelings of deep sadness and loss. The sounds of music communicates emotions vividly in ways beyond the ability of words and most other forms of art. It can draw us together in affectionate intimacy.” (Panksepp and Trevarthen, 2009: p105).
It is no surprise that music has been used as a communication tool in advertising from as early as the radio jingles of the 1920’s. Kellaris, Cox, and Cox, 1993 perceived music to be the single most important creative ingredient in advertising. Music in advertising works alongside spoken word and often visuals to create the overall message of the advertisement. It has been discussed as to whether musical congruity enhances or devalues the desired brand message. Although a lot of studies have proven it difficult to get accurate responses in terms of musical congruity due to the subjectivity of the topic, it seems that many reports favour the use of congruent music to communicate a message in advertising. In this essay I will be discussing these views further in relation to both recent and well established theories.
The role of music in adv...
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...Drugs http://www.youtube.com/watch?v=C-pxuWgsa3g&w=560&h=315 - Waitrose Golden Brown - Heroin & A Girl http://www.youtube.com/watch?feature=player_embedded&v=W11ejAC_ZkI - Florette ad - Build and tension, story http://www.youtube.com/watch?v=UKcr1bZMV5s - KFC Musical/Humor http://www.youtube.com/watch?v=XqWig2WARb0 - Bear and the Hare http://www.youtube.com/watch?v=qei1lECxlOI - Co-Op summer XMAS http://www.youtube.com/watch?v=pEUmhXCmXLU - Lottery everyday voices ad http://www.youtube.com/watch?v=MK3Z2SgBVsA - Admiral - West Side Story AND Own People Same as KFC http://www.youtube.com/watch?v=ygeWsoYYMuQ - Southern Comfort Juxtaposed music and visuals http://www.youtube.com/watch?v=MXiJBp7HK5o - We Buy Any Car - 2010 TV UK
John Lewis 2012 Christmas Ad
Songs
Most wonderful time of the year - andy williams 1963
Odette - Hit or Miss 1970
Gabrielle Aplin
Youtube
In this ad, the author’s presents the argument that apple music is the preeminent way to experience music. Since music is an essential factor of everyday occurrences, the director provides rhetoric principles to convince people to join Apple music. The emotional responses from the people listening to music in the ad, furthermore equips the audience to be apart of this company. The ad presents to the audience that music is a key implement to everyday situations; it is meant to set a person “free” from all occurring situations or bring satisfaction and motivation, enticing them towards Apple music.
Ads that have a target audience are likely to do well. The ad "spread music not the flu" uses appeal and targets young adults. Music is viewed as a happy thing people enjoy listening to. Most people don't enjoy getting a flu shot. By comparing spreading music to spreading the flu it gives the audience a question of if they would rather get the flu shot and stay happy, or become sick with the flu. This
"The Effects of Music on Emotional Response, Brand Attitude, and Purchase Intent in an Emotional Advertising Condition." By Jon D. Morris and Mary Anne Boone. N.p., n.d. Web. 17 Dec. 2013.
In conclusion towards the arguments and observations, musical expression consists in presenting emotion characteristics in appearance. It turns out people listen to music as having a purposeful nature and that it has an effect on psychological emotions. If there is a case in which music showing emotional qualities with no reference to feelings, there is a case of happy music that is not powerful of happiness.
Nowadays, commercial is becoming a major part of mass media. It does not only try to inform people about the availability and attractiveness of industrial good productions but also contribute to build an awareness of resources and alternatives for customer in daily life. There are thousands of commercials, so to attract customer, advertisers use various kinds on their commercial to make people aware of the firm's products, services or brands. Though they use various kinds on the commercial, the main goal of advertising tries to convince customer to buy their products, or do what they want. An excellent commercial will create a deep impression on their customers, or who want to become their customers by using three classical appeals: pathos, ethos and logos.
Another reason why artists’ music should be used in advertising is because nowadays it is accepted for artists and bands to put their music in commercials or
Since the earliest days of human civilization music has been a key tool for communication of stories which carried emotions through them. If we think back to our youngest years of life music has surrounded us whether it was from our parents singing us lullabies or from some sort of toy that played music we can say that musical melodies have helped shape or lives one way or another. Once we start growing up and figuring out who we are our musical preferences change; some people like classical and some like punk. We start to befriend people who like the same music as us and eventually we may attend a musical event. Our lives somewhat revolve around the music that we listen to.
Music has been around since the very beginning of time. The human body flows in a rhythmic syncopation. Music is used to change one’s mood and to inspire those who open their minds. It has the potential to cure diseases such as Parkinson’s disease. Humans, of every culture and society, function with a type of rhythmic music. As humans, we are hard wired to respond to music (Mannes). The human brain responds to music in such a way that the brain becomes more open to new rhythms, ideas, and values. Music has the power to take over the human body. This makes it easier to overcome conflict and change the ideals of somebody while using music (The Power of Music).
Music is one of the most powerful and influential language which to many people in
Music is that one friend that will always be there and will never judge us. It changes and has a huge impact on lives tremendously. There will always be that one song that can make a person get up and go. Sometimes, when we are sick it helps to take away some of the sorrow, pain, and it comforts us the best way it can. (White)
Music is one of the most fantastical forms of entertainment. Its history stretches all the way from the primitive polyrhythmic drums in Africa to our modern day pop music we listen to on our phones. It has the ability to amaze us, to capture our attention and leave us in awe. It soothes the hearts of billions, and it is so deeply rooted in my life that it has touched my heart as well. Everyday I walk to the beat of the song stuck in my head and hum along to the melody. For me, to listen to music be lifted into the air by the hands of your imagination and float around for a while. You forget about your worries, your troubles and find peace within the sound. Every chapter in my life is attached with a song. Every time I listen to a certain song, thoughts of my past come flooding back
“An art of sound in time that expresses ideas and emotions in significant forms through the elements of rhythm, melody, harmony, and color” is music defined by Dictionary.com. This definition is for the most part is accurate, from a superficial standpoint, although it does not capture the importance of music as music is vital in the rehabilitation and development of others. For instance, music is a tool that can be very effective if used properly. Take small school children for example. More often than not, they are taught songs that are intended to help them remember important information Even if the child is unable to recount the lyrics of the song, they will most likely be able to hum the tune and recount the information. Music not only assists children, it also adequately aids adults. This is the case with the classical music of Wolfgang Amadeus Mozart as it has been known to entice learning. Most people in our western society predominantly use the left sides of the brain but the music of Mozart causes both sides of the brain to work toge...
“Mary had a little lamb, little lamb, little lamb; Mary had a little lamb, whose fleece was white as snow.” For centuries “Mary had a little lamb” has become one of the most universally recognized nursery rhythms since being published in 1830. Centuries later it is still one of the most popular songs of the world. Merriam Dictionary defines music as “the science or art of ordering tones or sounds in succession, in combination, and in temporal relationships to produce a composition having unity and continuity.” With that in mind, music is found everywhere. Whether it’s in the Great Wall of China to the jungles in Africa, music is found everywhere. The main purpose of this paper is to show that music is in fact a universal language by comparing music with other official languages, showing how music influences emotions and how music literacy and emotions helps people understand music as a language. In order to fully execute my purpose of proving that music is a universal language, I will be focusing on using personal experiences, researching articles and specific musical examples from class.
Music has always been a big part of my life. Music is not just a bunch of melodies, rhythms, and vibrant sounds. It is a comfort to me. The lyrics of a song challenge my intellect and the rhythms and beats affect my emotions. Music understands me when people don’t. At times it takes me back to an event in my life or even in history. Both consciously and subconsciously my mind remembers the emotions that are attached to a certain song. It can make me feel on top of the world or the complete opposite; music can change the atmosphere and also set the mood. Music has power over my human soul. It soothes it. I cannot imagine not having music to listen to. It is a powerful force and my love for it is incredible.
Advertisements are pieces of art or literary work that are meant to make the viewer or reader associate to the activity or product represented on the advertisement. According to Kurtz and Dave (2010), in so doing, they aim at either increasing the demand of the product, to inform the consumer of the existence, or to differentiate that product from other existing one in the market. Therefore, the advertiser’s aim should at all times try as much as possible to stay relevant and to the point.