The world of fitness and the perfect body image has been around for thousands of years. At the beginning of human existence the men with the best physique were more apt to survive in the wild and where the best hunters. Fast forwarding thousands of years during the Ancient Greek and Roman times the male physique was the center of ancient culture. This was a time when the world was littered with war and young men became more physically fit to survive on the battle field. The first Olympic Games were also during this time period, where men improved their bodies to out preform their competitors. Art even depicted the perfect muscle composition of the male figure. During the Renaissance, thousands of years after the Greek and Roman time period, …show more content…
This particular advertisement in “Muscular Development”, Maximum Human Performance utilizes the placement of Victor Martinez flexing with heavy dumbbells in his hands. MHP’s advertisement has Victor Martinez Team MHP – IFBB Pro written in small non-contrasting text. There are many different federations that sponsor professional athletes like the International Federation of Association Football or FIFA, United World Wresting or UWW, just to name a Few. The International Federation of Body Building or IFBB sponsors professional body builders. This phrase states that not only is Victor Martinez a professional body builder of the International Federation of Body Building but he is also sponsored by Maximum Human Performance. Someone who is passionate about fitness but is naive to the different chemical agents that are necessary to achieve that body image would buy this magazine, see this advertisement and think they need to buy this product to achieve that professional body building physique. The problem with these professional body builders is it takes years of dedication to a healthy diet and an intense training program to achieve that image. On top of all that most professional bodybuilders have dedicated their lives to training which consists of taking more supplements than the advertisement advertises. However, this …show more content…
MHP gains their credibility by having Victor Martinez, a professional body builder, pose on their advertisement. Also by having sports nutrition distribution companies’ logos on the bottom of the advertisement. They have contrasting colors of their product, and by using catchy scientific words to make their product appeal to the audience. Maximum Human performance subliminally debates why their product is better than their competitors by having a professional body builder as a visual to what their product can do supported with a meaningless paragraph about the ingredients of their product. Fitness, but society in general has changed dramatically since the beginning of the primitive man. In today’s society peoples’ goals and interests are manipulated for economical gain. Companies that sell sports nutrition supplements know that in today’s society there is a huge market of competitors wanting an edge so they manipulate their advertising to make their products seem
Leit, Richard, Ph.D. "International Journal of Eating DisordersVolume 31, Issue 3, Article First Published Online: 14 MAR 2002." The Media's Representation of the Ideal Male Body: A Cause for Muscle Dysmorphia? Wiley Online Library, 14 Feb. 2001. Web. 18 Apr. 2014.
When you look in the mirror you see your imperfections. You see your perceived flaws; things that nobody else recognizes about you and you think that there has to be some way to change it. In today’s world, society places impossible standards on the way you’re supposed to look and recently young American males in their teen age years have become increasingly self-conscious about their physical appearance. In the article “The Troubled Life of Boys; The Bully in the Mirror” author Stephen Hall investigates the changes and causes of the increase in males becoming concerned with wanting to be more muscular.
Instead of trying to persuade customers to buy what the LA Fitness has already produced, the marketing department has decided to produce a product for families not just individuals. The corporation has decided to do this through research. Consumer needs and wants became the firm's primary focus. This consumer-orientated marke...
The emphasis on and portrayal of athletes with a specific body type subordinates both men and women that do not possess that physique.
...e over ten million customers, providing over 500 brands and thousands of products. For added income, in December of 2012, the company launched their own supplement line taking into account all the positive and negative reviews of existing brand reviews, to create a product consumers like, with the ability to offer lower prices by eliminating the middle man, selling directly from their site. They advertise their personal product line all throughout their site, so that visitors leaving the site without seeing their product are rare. They also provide their own clothing and accessory line, offering customers top of the line products for low prices, which serves as a way to advertise for a profit. Strategically, Bodybuilding.com uses top Youtube.com famous professional and inspirational bodybuilding models, displaying their product on recognizable faces and fit bodies.
Although men do not look at a plastic doll as an inspiration for a perfect body, but they too have ideals that they wish to live up to. Often times, men find the need to have the biggest muscles in order to please women. Although not always noticed but there is a fine line between healthy and extreme. At a certain point, it becomes an obsession and can take over a person’s life. However, men do have it a bit easier in the sense that their main and only concern is with building muscle. Women are expected to put on make up everyday and always be in top condition. It is looked down upon for a female not to dress and groomed a certain way every single
The logic in the article is simple, just as the motive to present a topic that can in a more detailed passage seem complex, as a very simple graspable and an unadorned science. It is also for that reason that I find the message persuasive, since the main elements of marketing come through very strong throughout the whole article. As a reader, I
The bold eye-catching copy that pops out gives the athletic reader the immediate energy to get fit. This ad shows its dominance by occupying two full pages. Covering the entire side of the right page, the words "MAKE YOURSELF FIT" are capitalized in a white font that pops out on the dark city street background. The copy is presented in this way to show the female reader that she is the only one who can make herself fit. The word fit is in a sketchy, italic, white font, that is underlined to show importance. "Fit" is presented in a way that looks as if it is moving forward, showing dominance in a healthy lifestyle. The bold copy talks directly to the audience. "MAKE YOURSELF FIT" shows the audience that they are in control, and the smaller worded message in the lower corner suggests a Nike shoe that makes the wearers stand out. In smaller print at the bottom right corner of the ad, the worded message excites the female reader. "GET FIT" is in a bigger, bolder white font than the rest of the following statement, that matches "MAKE YOURSELF FIT." Next, pops out, "NIKE FREE XT." It is in a hot pink font with varying styles. "NIKE" is in a...
In this day and age, hundreds or thousands of women and men are having an ongoing battling against themselves to meet up to society 's standards on body image. Every day people are sacrificing their bodies to strive for the "perfect" figure that would make them feel like they belong in our society. Because of society 's pressure, it has given men and women the immense amount of pressure to achieve these unrealistic goals. Needless to say, women and men are grappling with their inner demons to reach their goal of having the ideal body. In today 's society, men and women both struggle with body issues by the profound impact of social media and a lack of self acceptance; however, it appears that men are struggling more due to having to shield
Individuals have different ways in how they perceive body image. According to Smith cited in O’dea (1995, P. 56) claims: models of Rubens, Rembrandt, Gaugin ...
People may think that men should be cool and handsome and should look and be a certain why like having a lot of muscles. McClure Stewart is the managing of editor of Women’s Quarterly Journal and Kate Kennedy is the campus project more important, our inner Women’s Forum, stated, “Again, this one features a corpulent guy’s guy lounging on his sofa in his dirty undershirt, which barely covers his beer gut” (1).Why is it that males are always stereotyped as the ones that cannot take care of themselves. Females are not the only ones that care about body image. So do males because like women they too try to attract the opposite sex. Many males find this offensive because it’s like we are not all slobs and they all would not want to be categorized like that too. At the same time, females worry about body image more because of the many advertisements that make women just look like sex objects. Katherine Toland Frith an associate professor at the School of Communication and Information at Nanyang Technological University in Singapore and Barbara Muller coordinator of the Media Studies Program at San Diego State University stated that Gentry found that female college students who were repeatedly exposed to thin models in ads feel increased guilt, shame, insecurity, and body dissatisfaction (5). Women tend to be more sensitive than a male which is already a good reason that females have it worse than males. Not to
Ever since 1965 Gatorade has been one of the top selling energy drinks in America. Gatorade has come a long way since its start and is now the official drink of several professional sport leagues. The company brings in over three billion dollars worth of revenue every year mostly due to their skill in advertising which is a crucial part of a company of such magnitude and Gatorade is known for their persuasive commercials. In the commercial chosen, several stellar professional athletes give the viewers details of some of their greatest failures. This caused each of them to work harder and become the athlete they are today by training harder and making them more determined. The Gatorade commercial that was chosen is a very effective ad because
Studies of body image in the past have gained varying results as to the groups that are affected, as well as the amount of impact body image has with these groups. There has also been much debate over the validity of methods used to judge body image, and how well the measurements used actually correlate participants’ actual views of body image (Cash, Morrow, Hrabosky, & Perry 2004). Some factors that have led to this discrepancy in answers are questions that were framed to be more suitable to attain the attitudes of one gender over another. The initial studies of body image focused upon simply body shape which seemed to be more important to women, whereas body image affects were seen for men when questions of muscle definition were included into the questionnaire process (Ridgeway, & Tylka, 2005).
The key words on the advertisement promise consumers speedy hair growth that will make their current hair strong. Specifically, the ad convinces the viewers to purchase the product by promoting the product’s ingredients that will help “reinforce” strong hair growth “from root to tip”. Garnier want the audience to believe that strong, long hair will make consumers stronger, happier
The importance of body image and the idealisation of the ideal body have become more dominant in society today.