From its beginnings, media has always been distributed through networks. Though the networks of today differ greatly from those of before, the basic concept remains the same. There are many definitions of what a network is, and there are numerous types of networks. Media is connected to, and makes use of, more than just one of these types of networks. With the use of today’s expansive and complicated technology, more of these networks are being made accessible to media companies. This essay will be looking at what networks are, the essentially symbiotic relationship between them and media, and will analyse the effects of this relationship on the world at large.
What is a network. Examples – biological, identity, governmental, electrical finally MEDIA.
To attempt to define a network in a few sentences would be a fool’s errand. A network could be seen as simply a grid of interconnecting connections between multiple bodies. However when this vision is applied to real-world systems, they all start to differ. There is not anything that exists in the universe that is not part of a network. A network is the result of different parts or members which have similarities in parts of their identity. This similarity that they have in common, they will also have with other bodies forming a network between them. Most of these factors of identity are different from those of most others. As a result, each factor will be in common with different other members of different networks. Each factor includes this body in a multitude of networks. This means that no one thing is in one and only one network, but is included in many.
Another way of looking at networks is that a network is a system made up of communicating bodies. This communication cou...
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When discussing the media, we must search back to its primal state the News Paper. For it was the News paper and its writers that forged ahead and allowed freedoms for today’s journalism on all fronts, from the Twitter accounts to the daily gazettes all must mark a single event in the evolution of media in respects to politics and all things shaping. Moving on in media history, we began to see a rapid expansion around 1990. With more than 50% of all American homes having cable TV access, newspapers in every city and town with major newspaper centers reaching far more than ever before. Then the introduction of the Internet; nothing would ever be the same.
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Networks are demonstrated not only as a present technology but also a new figure of power and a management form which is decentralized. The world is transformed by globalization into a network society which is constructed by numerous connections that link
Advertising in its purest form has been an essential part of the business world for centuries. The purpose of advertising is to inform society of a certain product and/or service that has become available. Advertising is used as a method of communication between a consumer and the company in which the product is from, because it persuades the consumers to take action. According to Lindsay in “The Case of Print Media Advertising in the Internet Age” the individuals who are above the age of 18 and reside in America, spend a total of 9 hours, and 35 minutes using media per day (2007). In figure 1 it shows that non-print advertisements represent the majority of the time spent utilizing this media. The pie-chart showed that certain individuals spent 44.5% of their time watching television, 27.8% listening to the radio, and 5.3% on the internet meanwhile newspapers, music, magazines and books resulted in a total of 16.5% combined (The Case of Print, 2007, pg. 7). We are exposed to several hundreds of advertisements every day; some of these advertisements include direct phone calls from telemarketers, billboards, and commercials. While print advertisements aren’t at the high end of the typical consumers view scale, they are the most effective due to the consistency in which they appear. The use of print advertisements in marketing is posing a great danger to all members of society, because they put a damper on both men and women’s self-worth, encourage the use alcohol in minors, and is causing obesity rates to increase. (should be and causes obesity rates to increase, the way you have it is not parallel)
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Networks are designed in a number of ways, based on the geographical area, the technology used, user group specific, application based etc. But we can roughly categorize the communication networks in 2 broad categories, based on transmission: Connection-Oriented and Connectionless.
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TV commercials have become one of the best forms of advertisement in the modern era. Most advertisements done by companies and businesses to promote their products or services have been in the form of TV commercials for television has one of the biggest audiences in the world, and because of TV being a source of entertainment for people it is the best way to slip some advertisements for a minute or t...
A society is one that is organized in its dominant processes and functions around networks. According to Manuel Castells, ‘The Network Society’, the world has been undertaking a multidimensional physical transformation, due to the rise of new technological pattern centred around communication and information technologies. The society manages to structure technology according to its interests and needs, and each technology is delicate to the results of its social concerns. Oddly, in the network society, the technology users also become its creators, and this leaves a substantial effect on the way companies are organized regarding the network society.
To Begin to understand Social Network theory more deeply, it is important to understand some of the key concepts of the theory. One of the main concepts of this theory is identifying what a network means. A network can be defined as a set of relationships (Dunn, 1983). The simplest kind of network contains two objects, such as two people, and a relationship that links them together. For example, two people that know each other would ...
Thirty years ago, if I told you that the primary means of communicating and disseminating information would be a series of interconnected computer networks you would of thought I was watching Star Trek or reading a science fiction novel. In 2010, the future of mass media is upon us today; the Internet. The Internet is and will only grow in the future as the primary means of delivering news, information and entertainment to the vast majority of Americans. Mass media as we know it today will take new shape and form in the next few years with the convergence and migration of three legacy mediums (Television, Radio, Newspaper) into one that is based on the Internet and will replace these mediums forever changing the face of journalism, media and politics. In this paper I will attempt to explain the transition of print media to one of the internet, how the shift to an internet based media environment will impact journalism and mass media, and how this migration will benefit society and forever change the dynamic of news and politics.
Our worldview is constructed using information that is filtered to us through various forms of media. To study the media is to then investigate these filters. Bazalgette (2000, p. 2) suggested that politicians and industry leaders who were born in the early twentieth century were likely unfamiliar with new technology. Their decisions and opinions would thus have been inevitably influenced by their...