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Media Networks Analysis Essay

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From its beginnings, media has always been distributed through networks. Though the networks of today differ greatly from those of before, the basic concept remains the same. There are many definitions of what a network is, and there are numerous types of networks. Media is connected to, and makes use of, more than just one of these types of networks. With the use of today’s expansive and complicated technology, more of these networks are being made accessible to media companies. This essay will be looking at what networks are, the essentially symbiotic relationship between them and media, and will analyse the effects of this relationship on the world at large.
What is a network. Examples – biological, identity, governmental, electrical finally MEDIA.
To attempt to define a network in a few sentences would be a fool’s errand. A network could be seen as simply a grid of interconnecting connections between multiple bodies. However when this vision is applied to real-world systems, they all start to differ. There is not anything that exists in the universe that is not part of a network. A network is the result of different parts or members which have similarities in parts of their identity. This similarity that they have in common, they will also have with other bodies forming a network between them. Most of these factors of identity are different from those of most others. As a result, each factor will be in common with different other members of different networks. Each factor includes this body in a multitude of networks. This means that no one thing is in one and only one network, but is included in many.
Another way of looking at networks is that a network is a system made up of communicating bodies. This communication cou...


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Resnik, A., & Bruce, S. L. (1997). An Analysis of Information Content in Television Advertising. The Journal of Marketing , 41 (1), 50-53.
Scherer, J., & Jackson, S. J. (2007). Sports Advertising, Cultural Production and Corporate Nationalism at the Global-Local Nexus: Branding the New Zealand All Blacks . Sport in Society, Volume 10, Issue 2 March 2007 , pages 268 - 284 , 10 (2), 268-284.
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