Preview
Preview

Media Coverage of the Presidential Campaign Essay

No Works Cited
Length: 1395 words (4 double-spaced pages)
Rating: Purple      
Open Document
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

An important case study subject that relates to journalism ethics is how today's news broadcasts and papers report the presidential campaign. More specifically, how journalism ethics affects the reports covering the republican debates and primaries. Additionally, the media has taken a high interest in reporting coverage about republican candidate Rick Santorum. Not only are the republican primaries important with the upcoming presidential campaign against President Barrack Obama, but also because the candidates provide interesting news coverage.

The media seems to portray candidate Santorum in the light of a strong, evangelical, Christian candidate. Although the other republican candidates and the current president also practice their Christian faith, the media focuses on how Santorum has chosen to incorporate his beliefs into his campaign. This type of campaign appeals to audiences alike, who may not agree with President Obama's current choices in practicing his Christianity. Conversely, his focus on religion does not appeal to many audiences, who want to focus more on the economy and external issues. Ultimately, with such a wide array of opinions about Santorum's focus on faith, the media fails to provide coverage on other areas of interest regarding Santorum's policies.

Some articles provide commentary on these exigencies faced by journalism, but continue to report the unethical coverage. For instance, a recent article from The Star Phoenix named “Santorum's 'Satan' Speech Resurrected” provides audiences with a report on Santorum’s speech four years ago at a religious university addressing the power of good and evil in the United States. This article followed the bandwagon reporting of casting candidate Sant...


... middle of paper ...


...This coverage of “I-It” material causes audiences to thrive on media that incorporates baggage of ideologies and rhetoric. Therefore, the problem is not how the relationship of “Thou” turned into an “It,” but whether or not it is possible to turn this relationship back with another. As journalism is defined as the investigation and reporting of events and trends, communication ethics are not automatically questioned. In journalism, dialogue is purposely reported with isolated qualities. The reports are required to be contextual, confined by a certain time and space. Unfortunately, it seems impossible or extremely difficult at this time, for journalism to create a direct, interpersonal relationship between the material and audience. Therefore, it seems unlikely that Buber’s ideas about turning “I-It” concepts in to “I-Thou” relationships will become possible.



Click the button above to view the complete essay, speech, term paper, or research paper








This essay is 100% guaranteed.


Title Length Color Rating  
Media Coverage on Presidential Candidates Essay example - ... These statistics displays how the wisdom of money also plays a “dominant and nefarious role in American politics” (Milyo 75). Advocation that corporate PAC contributions are bribes is a “simplistic and exaggerated view” that plays on public ignorance (Milyo 75). Although campaign contributions can determine the success of a presidential candidate, it has some discrepancies that can factor in as well. It is ultimately the individual decisions about a candidate that matters. Some media mediums such as the newspaper “project multiple messages about the campaign so the political cues lack strength and clarity”....   [tags: techniques, success, coverage, race] 1200 words
(3.4 pages)
Research Papers [preview]
Essay about Mass Media Coverage of Presidential Election - Mass media coverage of the U.S. presidential election involves two key elements- news reporting and paid advertising. Combined they make the media an important and influential factor in the election process. The media depends upon the campaigns for both news and revenues. The candidates then rely upon the media to get in touch with the largest number of voters possible. The Media has a “ very powerful and justifiable role” (Fullerton-1) to play in presidential elections and can actually dictate a campaign agenda....   [tags: essays research papers fc]
:: 2 Works Cited
1457 words
(4.2 pages)
Strong Essays [preview]
The Evolution of Media in Presidential Campaigns Essay - ... No longer were people swayed by TV or print advertisements because technologies lead them elsewhere. Voters could go online and do research to find what they wanted to know about the candidates and make decisions based on doing so. Not only that, but “the campaign witnessed a precedent-setting number of voters…especially among the technologically savvy Millennial generation” (Hendricks & Denton, xxx, pg. xi). These eighteen to twenty four year olds needed to feel connected to the candidate in order to support them and wanted to use social networks to stay informed....   [tags: voters, election, society]
:: 4 Works Cited
736 words
(2.1 pages)
Strong Essays [preview]
The Presidential Election of 2004 Essay - Analyze the Presidential election of 2004. What happened and why. Analyze the changing nature of the media and how that is affecting politics. The two questions identified above cannot be adequately answered alone without one influencing the other because a campaign that influences the election of the most powerful position in the world is a public event. However, after months of predictions of a too-close-to-call contest, Bush won nationwide balloting making him the 15th president elected to a second term and the first to win both a majority of the popular vote and the Electoral College since his father in 1988....   [tags: Presidential Election Essays]
:: 2 Works Cited
932 words
(2.7 pages)
Better Essays [preview]
Impact Of Television in Presidential Coverage Essay - In the 1950's, television, having been introduced to political coverage as a new medium, surpassed the dominance of newspaper and radio media as the primary public source of information regarding politics by 1962. Political processes and events of various measures were all soon televised in recognition of overwhelmingly positive public feedback. By the 1970's, live coverage of major political events were as common as seeing grass on the ground. Through the impact of television, political campaigns and elections have never been the same as they were before 1952– the presidential race between Dwight Eisenhower and Adlai Stevenson....   [tags: essays research papers] 1491 words
(4.3 pages)
Strong Essays [preview]
Rhetoric with the Political and Public Affairs Arena Essay - ... For example, one study (Thoemmes & Conway, 2007) found that complexity of a president’s State of the Union (SOTU) speech tends to decrease during the election season year (fourth year in office). Other researchers have also found in a parallel fashion that successful leaders are defined by their ability to shift their complexity at the right time, such as the fact that successful revolutionary leaders have low complexity while seeking power, but higher complexity immediately after achieving that goal” (Suedfeld & Rank, 1976)....   [tags: presidential campaign, election, media] 1958 words
(5.6 pages)
Research Papers [preview]
Social Media and the Presidency Essay - In this paper, I consider the growing role of social media in presidential politics during the current era. The research questions the extent of the political impact of social media on the president and his communication with the public. It is necessary thus to examine the properties that make social media an attractive tool to use, the different ways the president interacts with social media, and both benefits and limitations of using social media as a platform for communication. As a result, it is essential to make conclusions regarding the nature of the relationship between social media and the presidential politics....   [tags: politicians, presidential politics, policies]
:: 9 Works Cited
1028 words
(2.9 pages)
Strong Essays [preview]
Media Role in the Presidential Election Essay - Analyzing elections The Medias rules of an election change the face of the election itself. They are, if you may, the gatekeepers of information, in a time where the information we get will form the issues of the election. If the news tells us tomorrow that the stock market dropped 410 points today but did not tell us that the U.S. embassy in Iraq was bombed then what do you think we will care about the most. Each channel of media has its own biased. Fox news is leaning toward the right and CNN is leaning toward the left....   [tags: Politics Government] 1330 words
(3.8 pages)
Strong Essays [preview]
News Coverage of Political Campaigns and its Negative Affects Essay - News Coverage of Political Campaigns and its Negative Affects Have you ever turned on the TV to watch the news during election year. News programs constantly bombard the public with campaign coverage that negatively affects the way people vote. The most noticeable effect the TV news media causes is a decrease in voter attendance at the ballot boxes. News coverage of political campaigns reduces voter turnout because of the negative campaign tactics used by candidates and their parties; exit polls that predict the outcome of an election; and the public's perception that the media can be bought to influence people to vote for a certain issue or candidate....   [tags: Papers] 757 words
(2.2 pages)
Good Essays [preview]
Essay on Important Elements Of A Campaign Strategy - Important Elements of a Campaign Strategy Campaigning for any type of elected office requires a sharp eye for detail in regard to what voters are looking for in a candidate. A campaign strategy should be comprehensive in its efforts to reach as many voters as possible. Yet, without a solid base of ideas from which to expand upon, the message being conveyed can easily be lost or taken out of context. In order for a campaign manager to avoid this blunder from occurring and maximize the candidate's chances of victory, he or she must pay attention to a few basic campaigning elements before attempting to stretch the campaign to its maximum visibility....   [tags: essays research papers] 1052 words
(3 pages)
Strong Essays [preview]