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influence of media on public perception
the influence media has on society
media's influence on society
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Who owns media, who owns what we watch, and how much of what we hear is true? These questions are valid questions we should be asking but fail to ask. Is our media this whole big monopoly that only a few individuals have a hand and say on. This is a topic that very few people have knowledge of and majority of the population is uneducated on. Us, as human beings have every right to know what is going on within our media and be able to handpick what we want to listen to and watch. However, in reality we are being force fed and have been censored on the content we once thought was “freedom of the press” In my paper, I will discuss and give examples of reasons why the media corporations have blinded and cheated us in so many unethical ways that people are still oblivious to see. Before we start with examples we have to clearly start from the roots of these corporations showing what they own and why it is important to know what these corporations have a hold of. In my paper I will be discussing the 6 major corporations from 2011 and how they have impacted our lives. The 6 big media giants that have become a household name are GE, News-Corp, Disney, Viacom, Time Warner and CBS. Lets start from the beginning, media started way before it was considered media. Media started off from the first story ever told. Media has been around for centuries beyond our knowledge. Media can be described and explained in different ways. Media in my explanation is the use of mass communication through vast mediums, such as posters, books, radios, televisions, etc. In a simple way the way media works is you have someone feeding information and knowledge, which is passed on from one person to another through these mediums, as in news anchors broadcasti... ... middle of paper ... ...media is bad, however you have to take in context that media isn’t the same as it was a decade ago. Many of these media moguls are just playing and running media that other companies are bribing them or what their executives are politically for. Bibliography • Ashley Lutz, . N.p.. Web. 2 Dec 2013. . • Michael, . N.p.. Web. 2 Dec 2013. . • Mujtaba, . "MASS MEDIA AND ITS INFLUENCE ON SOCIETY ." . N.p., 28 january 2011. Web. 2 Dec 2013. • "Who Owns The Media?." . N.p.. Web. 2 Dec 2013.
The majority of media in the United States, are owned in operated by wealthy individuals and corporations. Media also helps portray “big business” good or bad, depending on their influence, mostly due to contributions. Due to these contributions, select few have been able to manipulate and create a bias towards the contributor. Eventually free media and press evolved into the oligarchy that now “runs” our country.
Over the centuries, the media has played a significant role in the shaping of societies across the globe. This is especially true of developed nations where media access is readily available to the average citizen. The media has contributed to the creation of ideologies and ideals within a society. The media has such an effect on social life, that a simple as a news story has the power to shake a nation. Because of this, governments around the world have made it their duty to be active in the regulation and control of media access in their countries. The media however, has quickly become dominated by major mega companies who own numerous television, radio and movie companies both nationally and internationally. The aim of these companies is to generate revenue and in order to do this they create and air shows that cater to popular demand. In doing so, they sometimes compromise on the quality of their content. This is where public broadcasters come into perspective.
In the Beyond Borders textbook on pages 60-74 Michael Parenti’s article “Mass Media: For the Many, by the Few” goes into great detail of the few corporations that control the media and the costs of this practice. Let us first discuss what classifies as media. We have newspapers, magazines, radio, films, television, etc. Television and radio are the most dominated forms of media that are in the hands of four giant networks, which are, ABC, CBS, NBC, and FOX. These media corporations not only own television networks but other forms of media, such as; cable companies, book publishing houses, movie studios, satellite television, etc. Since the broadcast industry has failed to provide adequate regulation policies the competition has decreased, and this has caused a large economic influence. The competition was supposed to lower prices, instead there has been an increase in cable rates and phone rates. In addition, media owners don’t hesitate to exercise control over news content. They frequently kill stories they dislike and in other ways inject their own preferences. In other words, they determine which person, which facts, which version of the facts, and which ideas shall reach the public. The media can also have a political influence. “Progressive candidates are not only competing against well-financed opponents but also against the media’s many frivolous distractions. It is nearly impossible for these candidates to try and run a meaningful campaign because the media will withhold their media coverage .” The few corporations can spin the media any which way. In sum, the media is ne...
Media professionals have a responsibility to report accurate and comprehensive information, not just what amuses audiences and garner ratings. In his legendary speech “Wires and Lights in a Box,” Edward R. Murrow discussed the power of media and the responsibility of journalist to accurately depict information. To continued reporting poorly constructed media presentations or messages that only serve as rating boosters will be the down fall of society, and history will be there to witness it. Media conglomerates have to power to revolutionize the kinds of information the audience receives. If two or three media outlets would make it a point to relese information that serves the greater good instead of cooperate sponsors bottom-line, the world
Bennett (2011) felt that one of the biggest problems with bias in the American media was its “overwhelming tendency to downplay the big social, economic, or political picture in favor of the human trials, tragedies, and triumphs (177).” Shaiko (2008) alluded to the fact that the American news media is “accountable to the corporate conglomerates” and not “to the readers, listeners, and viewers (205).” Probably the most telling quotation of all can be found in Chapter 10 of The News Media: Communicating Pol...
It is imperative that people understand the concentration of media ownership also referred to as media consolidation. This term refers to a course of action whereby a few individuals or organizations control an increasing share of the mass media. Research reveals increasing levels of consolidation with many media industries that are already highly dominated by a very small number of organizations. Media consolidation is closely related to issues of editorial liberation, media bias, and freedom of the press (Common Cause 2007), which are usually discussed by those who view it as dangerous to society. This paper will argue that media consolidation via the Internet is disadvantageous to society, and the federal government should not keep the door open for the continuing consolidation of the electronic media. I will dispute this through discussions of the implications and effects of media consolidation on businesses and citizens, through a closer look at some proposed media consolidations of large organizations, and how we might negotiate a difference between the economic freedom of large media businesses, which may be necessary to keep them viable, and the needs of citizens for media access at a fair price.
Concentration of media ownership is very recurrently seen as a problem of modern-day media and the public. When media ownership is concentrated in either of the ways cited above, unexpected consequences could result such as commercially motivated, a situation where mass-market media is principally loyal to the sponsors. In my opinion, I think it is imperative to elaborate upon the problem of media consolidation and its upshot on miscellany of information reaching a particular market. Critics have raised the issue as to whether monopolistic or oligopolistic control of the media market can entirely be responsible and dependable serving the interest of the society.
In the United States, there are a few corporations that control the mass media. The Free Expression Policy Project (FEPP), founded in 2000 to provides research and advocacy on free speech, copyright, and media democracy issues indicates: there are ten corporations that control the mass media in the United Stets???: Viacom, Time Warner, Walt Disney, General Electric, News Corporation, and Vivendi Universal. While media concentrations have been going on for quite some time, there are concerns about how this conspiracy of media monopolies started ? In early 1900, telecommunications markets were not monopolies. After the radio was invented, regulations were ...
One of the fundamental roles of the media in a liberal democracy is to critically scrutinise governmental affairs: that is to act as a watchdog of government to ensure that the government can be held accountable by the public. However, the systematic deregulation of media systems worldwide is diminishing the ability of citizens to meaningfully participate in policymaking process governing the media (McChesney, 2003, p. 126). The relaxation of ownership rules and control, has resulted in a move away from diversity of production to a situation where media ownership is becoming increasing concentrated by just a few predominantly western global conglomerates (M...
Media technologies are becoming an important aspect of today’s society. Each and every day, people interact with media of many different forms. Media is commonly defined as being a channel of communication. Radio, newspapers, and television are all examples of media. It is impossible to assume that media is made up of completely unbiased information and that the media companies do not impose their own control upon the information being supplied to media users. Since many people use media very frequently, it is obvious to assume that it has affects on people. According to the text book Media Now, "media effects are changes in knowledge, attitude, or behavior that result from exposure to the mass media," (386). This leaves us with many unanswered questions about media and its influences. This paper will look at how the effects of media are determined and explore the main affects on today’s society - violence, prejudice, and sexual behavior.
Malcolm X, a human rights activist, once said, “The media´s the most powerful entity on Earth. They have the power to make the innocent guilty and the guilty innocent, and that´s power. Because they control the minds of the masses.” Through numerous studies and considerable amount of research, it has become clear that the media has a significant effect on society and its perception. This applies to all topics, but mostly to issues that are difficult for the mass to experience for themselves. For example, our views of government and social institutions are largely based on the medium’s reports, not our own experiences.
The media though is a really good thing. It helps us relay messages back and forth. It is a very good source of communication. It informs people of what is happening in our community and throughout the world. The media can also be a very bad thing however. It is sometimes used against people. It can relay a different message than what is being shown. It can make people seem like really bad people when they are really are just regular nice people.
By Mass Media I mean 'the whole body of media reaching large numbers of public' the major ones being newspapers, television and the Internet. The main purposes of mass media are to provide information, entertainment and advertisement. In this essay I will discuss the influence that Mass Media has in the general public and give the evidence to support the statement "People are more influenced by mass media than they think. ".
Hence, the power of media has touched its apex in today’s age. Its societal, political and economic functions reflect its unparallel capacity to affect the human life in all spheres.
Mass media, over the years, has had a profound effect on American society, on its