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McDonalds is a successful restaurant. The McDonalds empire stretches around the entire world, making it one of the top restaurants. McDonald’s serves various items on their menu, and offer different toys to young children. The entire menu is affordable, and delicious. For example, McDonalds’s fast food restaurants provide affordable prices, delicious meals, and good advertisement.
For this purpose, affordable prices promote dollar meal providing reasonably priced items for everyone. For example, the dollar menu allows many people to eat while staying on their budget range. The items on the dollar menu give you a variety of different food, and it also provides cheap drinks. One can go to McDonalds purchase an entire meal, including a drink, while staying in their price range. Whether one wants a small meal or a large drink with fries, or a simple apple pie, it is unlikely to spend more than expected. Ultimately, the dollar menu presents a safe meal, while remaining affordable. In addition, happy meals showcase fun meals to appeal better to children. The happy meal provides children ...
There has been controversy about whether fast food is easier on the pocket than eating home-cooked meals. Take McDonald’s for instance, they’re notorious for their convenient and affordable dollar-value menus. Since you can get a burger for just $1.19, feeding a family of four should be inexpensive, right? Mark Bittman, author of “Is Junk Food Really Cheaper?” argues otherwise. He claims that fast food is not at all cheaper than buying a few groceries and cooking at home.
McDonald 's has associated its self with anything that could attract kids into insisting on getting them. A Happy meal has a toy usually associated with the newest movie or television show that kids are unquestionably excited about. Such as the commercial where Spider-man leaps out of the television into the living room of a random kid saying he cannot “hang around”, as a voice-over comes in and states it’s “because the action is at McDonald 's” then goes on to state what neat items they could receive in each happy meal. All while the kid is filmed having an enjoyable time, the lighting brightens the kids face and smile, and the music creates a sensation that one must go to McDonald
Due to the fact that they want a cheap meal that will fill them up, they will go with the fast food restaurant. In a video titled "The Dollar Menu," a family shows that a piece of fruit can and will cost more than a burger from the dollar menu, candies, or even sodas and they blame their busy schedule for their lack of healthy choices. The father in the video has diabetes and their concerned that their youngest daughter may get it as well since they mostly eat fast food meals. The family says not only are the healthy foods more expensive, but they don’t fill them or their kids up. The family struggles on income and finds that fast food is the cheapest way to feed their family. Fast food affects your energy levels, liver, heart, and can lead to diabetes. These fast food restaurants make it incredibly easy for this family to get food and not spend a great amount of money. The reason fast food is so cheap is because it’s unhealthy, and they don’t care what they are doing to people’s health; they just want the money. Fast food restaurants are killing the
From just one restaurant in San Bernadino, California, run by two brothers, McDonald’s has grown to become the best known and most popular fast food restaurant chain in the world.
According to Royle (1999) McDonald’s is a very large multinational enterprise (MNE) and the largest food service operation in the world. Currently the company has 1.5 million workers with 23,500 stores in over 110 countries with the United Kingdom and Germany amongst the corporation’s six biggest markets, and over 12,000 restaurants in the United States. In 1974 the United Kingdom corporation was established and in 1971 the Germany corporation was established, currently the combined corporation has over 900 restaurants and close to 50,000 employees in each of these countries (Royle, 1999).
McDonald's also focuses on the perception of value within it line of products and therefore takes care to price its menu items accordingly. Different products are priced differently depending on which target audience those items appeal to most. An extensive value menu is an essential part of any fast-food menu in recent years. The prices and products within the value menu can prove to be areas that will make or break a fast-food companies' year depending on the competitions value menus.
A franchisee, an affiliate, or the corporation operates a McDonald’s restaurant. Thus, McDonald's Corporation revenues come from the rent, royalties, and fees paid by the franchisees or sales in company-operated restaurants. According to Yahoo Finance report, McDonald's Corporation had annual revenues of $27.5 billion, and profits of $5.5 billion (McDonald’s 2014). McDonald’s primarily sells hamburgers, cheeseburgers, chicken snacks, french fries, breakfast items, soft drinks, milkshakes, and desserts. In response to changing consumer tastes, the company has expanded its menu to include salads, fish, wraps, smoothies, and fruit. Their food caters to all age groups, and they have a special menu known as “happy meal” that is targeting children.
" McDonald's â The Leading Global Food Service Retailer :: AboutMcDonalds.com. " McDonald's â The Leading Global Food Service Retailer :: AboutMcDonalds.com. N.p., n.d. Web. 11 Mar. 2014.
Fast food chains use value pricing. This type of pricing is how much the customer thinks an item on the menu is worth. Basically what this means is customers see price as a primary indicator of a product’s value. Value pricing happens when a company increases a product’s benefits while either maintaining or decreasing the price. A great example of value pricing in McDonald’s is the ability to “super-size” drinks and fries. The value of the drink or fries is increased because a customer can get substantially more of the item for a fraction more of the
To sum up all information above, it is understandable that McDonalds has positioned itself as fastest and cheapest fast-food retailer. According to this statement, the main competitive priority for the company is low-cost and dependability of their product. Nevertheless, McDonalds takes into account other competitive priority like high design-performance, credible consistent quality and cultural flexibility.
McDonalds provide high quality products, such as burgers, fries, drinks, muffins, etc, which are safe and reliable that it does what it is supposed to do, but not only does the quality of the products matter, the good value for money affects the business. E.g. buy one extra value meal and get one free with a food voucher that represents the offer only. They ensure that a high standard of the product is carried out at all times and they try to compete very competitively with other fast food businesses with their good value for money. Also a customer would know if the product is good value for money by checking in another food outlet like KFC for their services and products.
People think that the price of fast food is cheaper than a home-cooked meal. Although many people like to eat fast food because of it is inexpensive and tasty, the actual price of the fast food is not exactly same like the menu. The price of fast food sounds affordable, but actually it is quite expensive. This is because people are influenced by the fast food restaurant’s advertisement. It illustrates the price of a set of fast food is affordable compared to cooking at home. When people go to the fast food outlet, they realize the price at the bill is not as same as the advertisement stated. The price is even higher than the price stated at the advertisement. Although the fast food advertisement provides the information that the price of fast food is low, the price in the advertisement does not include the tax and tips. On the other hand, cooking at home is much cheaper than eating fast food. It is always affordable, healthier and more emotional fulfillment when eating at home and cooking ingredients compare to eating out (Warner, 2015). The people only need to buy the ingredients and cook it by our own.It is always affordable because people only need to pay ingredients and cook it at home. There are no tax and extra tips! If people prepare their food in large quantities at home, it is more economical than buy several sets of fast food. According to Yeager (2010), “A family that commits to eating at home can save $3000 in one year and eat just as well,” (p. 52). Save and
In today’s market, McDonalds faces numerous challenges such as fierce competition, a more health conscious customer, and the continual need for improved customer satisfaction and menu. McDonalds needs to go through some changes in order to remain ahead in the fast-food industry.
Product is fairly similar to competitors – the McDonalds menu is quite similar to many of its competitors such as Burger King and Wendy’s. This forces McDonald 's to have to lower its prices in order to continue to be competitive.
Furthermore, this advance advertising helps more individuals to resonate with McDonald 's as they actively promote their business and its offerings than other competitors. Additionally, McDonald 's has way more locations in which to purchase items such as their hamburgers. Therefore, more children tend to recognize it and want it more than places such as Burger King or Wendy 's. This is all mainly due to the reputable brand and its well known reputation. LIkewise, children constantly see McDonald signs and advertisements.