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the influence of media in society
the influence of media in society
mass media influence people's behavior
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The media has a huge impact on the way people think, feel and act in society. The media set standards that are and are not socially acceptable to each culture. Magazines show us how to dress, TV shows show us how to act and advertisements show us what to buy. Most importantly, the media influences us to continue to live in a patriarchal society in which males are considered to be the more powerful sex, thus women have disadvantages in all aspects of society. Mass media is especially harmful toward women because it constructs negative perceptions of women and reinforces a set of cultural norms for them to fit in society. This paper will address its focus on women and how the tools used by media shaped images of women, how they are represented and how their identity is perceived in society.
Media influences their audiences in many ways, one of which is done through advertising. People prefer to believe that they are not being affected by advertisements however “advertising’s influence is quick, it’s cumulative, and for the most part, it’s subconscious” (Killing Us Softly). Advertisements are everywhere, found on televisions, buses, on the sides of buildings, on the Internet and in the magazines we read. Mass media affects each member of society even when they don’t realize it. Its reach is vast and its message seeps into the very fibers that are woven together to create a culture of misperceptions, mostly about women.
While the media attempt to target every individual, the level of publicity is dictated by gender, and the majority of harmful messages are focused more on women. Women are often illustrated as inferior and “appear in poses that are more “canted”, more exaggerated and grotesque, more off-balance and tentative than tho...
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..., independent women, it just so happens that a sexually attractive women is socially accepted and any woman not falling in that category is not seen favorably. However, products eventually do break and “beauty” will inevitably fade since the standard constantly change.
Conclusively, the media are a business that rely on people, and like any business, their purpose is to create opportunities for generating profit. The problem lies within the way women are treated by the media- as products rather than human beings worthy of dignity, individuality, and respect. The media use discrimination, objectification, and dehumanization to change women’s bodies. The result of this is a rise in low self-esteem and dangerous body modification procedures. As long as women’s bodies continue to be shunned instead of celebrated by the media, these negative consequences will continue.
The documentary, “Miss Representation,” is a film about how women are perceived in the media. It is written, directed, and produced by Jennifer Siebel Newsom. She is an actress and a film maker who advocates for women. In the beginning of the documentary, Newsom discusses her struggles as a young woman surrounded by the pressures of looking a certain way. This film is targeting mainly women of all age that has experienced her struggles. Jennifer Siebel Newsom effectively convinces the audience of “Miss Representation” that the media has molded women in a negative way through statistics, celebrities’ and younger generation’s testimonies, and clips from the media.
In "Where the girls are: Growing Up Female With the Mass Media," Susan Douglas analyses the effects of mass media on women of the nineteen fifties, and more importantly on the teenage girls of the baby boom era. Douglas explains why women have been torn in conflicting directions and are still struggling today to identify themselves and their roles. Douglas recounts and dissects the ambiguous messages imprinted on the feminine psyche via the media. Douglas maintains that feminism is a direct result of the realization that mass media is a deliberate and calculated aggression against women. While the media seemingly begins to acknowledge the power of women, it purposely sets out to redefine women and the qualities by which they should define themselves. The contradictory messages received by women leave women not only in a love/hate relationship with the media, but also in a love/hate relationship with themselves.
Instead, women are being discriminated and treated as inferior due to the stereotypes that are portrayed in the media. The media creates and reproduces ways of seeing that at a minimum reflect and shape our culture. We can look at the media to understand more about a culture’s values and norms, if we realize the limitations of looking at the media. For example, one may ask, does the news based in the United Sates represent what the American culture is like, or only what stands out from everyday American culture? The answer to that is no. Instead, the media represents what it thinks it will be able to sell and is supported by advertisements. This includes violent acts, the sensationally and inappropriate. Jhally reminds us that “it is this male, heterosexual, pornographic imagination based on the degradation and control of women that has colonized commercial culture in general, although it is more clearly articulated in music videos” (Jhally 2007). Therefore, “media content is a symbolic rather than a literal representation of society and that to be represented in the media is in itself a form of power—social groups that are powerless can be relatively easily ignored, allowing the media to focus on the social groups that ‘really matter’” (Gerbner,
The media is a fascinating tool; it can deliver entertainment, self-help, intellectual knowledge, information, and a variety of other positive influences; however, despite its advances for the good of our society is has a particular blemish in its physique that targets young women. This blemish is seen in the unrealistic body images that it presents, and the inconsiderate method of delivery that forces its audience into interest and attendance. Women are bombarded with messages from every media source to change their bodies, buy specific products and redefine their opinion of beauty to the point where it becomes not only a psychological disease, but a physical one as well.
In our media, women are objectified, hypersexualized, or shamed, which both reflects and conditionalized the prevailing hegemony and standards of our society. It exists to be seen by men, or subordinate women, continuing the existence of a mindset which many believe, or would like to believe, has dissipated through out the years to no longer be socially relevant, but on the contrary, has become the basis of media and the perception of our society today. Various archetypes of the portrayals of females include patriarchal subordination, the deadly “female fatal”, and stereotypical ethnic representations. These portrayals have dealt a great deal of damage to both men and women in society, where today, we are faced with how to address and transcend
“People learn more from media than any other single source of information” (Missrepresentation). This quote exemplifies how society learns and creates their standards about people, places, and things. All sources and mediums of media impact billions of lives every day. The media holds this power over society and it’s time to change that; especially when it comes to the media’s view of women. Women are constantly being misrepresented. This misrepresentation of women in the media is negatively impacting America by corrupting both the youth and adults. This is occurring because of the hyper-sexualization of women, wrongly portraying women in leadership positions, and creating stereotypes of women in movies and television.
Gender in mass media has a stereotypical yet influential role towards teens. Teenagers use social media diverse methods depending on their gender. Males and females not only use the media for networking, but also for reasons that aren’t so stereotypical. Girls and boys compared by underrepresentation and overrepresentation regarding media. A primary way in which media distort reality is in underrepresenting women. As said by Julia T. Wood, “this constant distortion tempts us to believe that there really are more men than women and, further, that men are the cultural standard. In general, media continue to present both women and men in stereotyped ways that limit our perceptions of human possibilities.” As media change our lives, the ways they misrepresent genders may distort how we see ourselves and what we perceive as normal and desirable for men and women.
Media as a tool that is worldwide can easily influence how one is seen in the modern society. It can help women improve their representation and stop the creation of strong stereotypes. The motivation that drives stereotyping of women is the image of an ideal woman. According to Stephanie Nicholl Berberick, who established a work in The New York Sociologist, the media exploit women into portraying characters that do not reflect the true image of women, which leads to a wrong message being expressed to the society. Women portrayed as skinny and sexy would create stereotypes that can influence other women that are not related to media (Berberick). When women portrayed such roles, they tend to affect the society into thinking that all women are similar. However that is not the case, as all women have different personalities and attributes that make them different from other women. Women should not bother about men’s ideal thinking of how women should look and behave as women have the same rights as men and they are no different from each other. However, the issue is that media chooses to only display the ideal image of women rather than the true self. Even so, this issue can be fixed if women choose to gain a better and less exposed representation in the media, it is possible that stereotyping women can be reduced to a small
It is shocking to see the digression in humanity’s morals and values over the past decade. As cliché as it sounds, the media is the center of it all. The way women are being represented, from our television sets, the radio, pornography and even art has pushed beauty to the top of the list of controversial and widely debated topics around the globe. “Whenever we walk down the street, watch TV, open a magazine or enter an art gallery, we are faced with images of femininity,” (Watson and Martin).
The author and I are experiencing the same point of view on how the media influence people around us. This article is not only written for any particular group, race, ethnicity, gender, etc… I think as a human being, this article is related to all of us. The author has done an outstanding job for all of us by describing as people how the media represent a big problem for our society or our community. I learned a valuable lesson from this article, which I also discovered that central Africa women must have hips, but because of the western image that value is no longer applicable. I also encourage everyone to stay focused and love their culture while watching some TV shows because it is easy to forget about who you are and adopted another way of doing things you never used to do before.
Socialization of people has been occurring through family, public education and peer groups. However in recent years, the mass-media has become the biggest contributor to the socialization process, especially in the ‘gender’ sector. The mass-media culture, as influential as it has become, plays the most significant role in the reproduction process of gender role stereotypes and patriarchal values. It is true that a family model of nowadays is based rather on equality than on patriarchal values and women have more rights and possibilities on the labor market. However, mass-media still reflect, maintain, or even ‘create’ gender stereotypes in order to promote themselves.
Ceulemans, Mieke, and Guido Fauconnier. "Mass Media: The Image, Role, and Social Conditions of Women." Global Media Journal June 2012: 1-79.
The average American is exposed to hundreds of advertisements per day. Advertisements targeted toward females have an enormous effect on women's thoughts, attitudes, perceptions, and actions. Most of the time, women don't even realize these advertisements are formulating self-image issues. These ideals surround them daily and they become naturalized to the ads. Advertising creates an entire worldview persuading women to emulate the images they see all around them. In order to create a market for their products, companies constantly prey upon women's self esteem, to feel like they aren't good enough just the way they are. This makes women constantly feel stressed out about their appearance (Moore). Advertising has a negative effect on women's body image, health, and self-esteem.
The mass media over the years has had such a profound role in creating an image on how women should be viewed. From their appearance to what their duties are in everyday life, the media has made sure to depict unrealistic images of women. These images have caused not only the male public but women themselves to believe that they must attain a certain kind of body or occupation to fit into society. Women often feel obligated and pressured to comply to this praised image of perfection.
Gender stereotyping has been ongoing throughout history. The media has been distorting views by representing gender unrealistically and inaccurately. It created an image of what "masculinity" or "femininity" should be like and this leads to the image being "naturalized" in a way (Gail and Humez 2014). The media also attempts to shape their viewers into something ‘desirable’ to the norm. This essay will focus on the negative impacts of gender-related media stereotypes by looking at the pressures the media sets on both women and men, and also considering the impacts on children.