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+elaborate rhe role of marketing research
business plan I.Introduction
business plan I.Introduction
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The executive summary is arguably the most important section of the business plan. It must be concise, specific, and well-written. It summarizes the highlights of the completed business plan and provides a brief snapshot of the plan, with sales, spending, and profit summary figures. The summary emphasizes those factors that will make the business a success. It must contain sound numbers for market size, trends, company goals, spending, return on investment, capital expenditures, and funding required.
For new businesses or businesses seeking funding, credibility and excitement are key elements of the executive summary. Venture capitalists receive hundreds of plans each month, and just a few are actually being read from cover to cover. A quick 20-second scan of the executive summary is the basis for screening which plans to read and which companies to interview for investment. When the plan is the vehicle used to attract financing or investment, the executive summary should make it clear to the reader who is a potential source of funds why this is a sound investment.
Business Background
The business background section of your business plan generally consists of two to four sections that present information that is specific to your business. You may have gathered substantial information about competitors and the industry in general in the course of considering your business plans. This is not the place for that information. Instead, concentrate solely on those characteristics of your business that are specific to your particular business.
The business background generally includes the following:
a document describing the business entity and its general operation a document describing the product or service that your business will provide a document describing your facilities, if appropriate a document describing the people in your organization, if appropriate
The Business Entity
The business entity portion of the plan provides information that is specific to your business. This document sets forth the current status of operations, the management structure and organization, and the identification of key personnel. If the plan is being created for an existing business, historical information is also included. The business background provides the reader with information regarding: the type of business (e.g., wholesale, retail, manufacturing, service, etc.) type of legal entity (e.g., corporation, partnership, sole proprietorship, etc.) when the business was established where it is located the type of facilities, if any (e.g., retail establishment, manufacturing plant, etc.), although you may need to devote a separate
José, the protagonist, is a young man of African descent living in Black Shack Alley with his grandmother, M’Man Tine. The people who work harvesting sugar cane are the close descendants of only recently freed slaves – they live in conditions of poverty similar to that of slavery due to the wealthy, ruling white class. Catholic imagery is found throughout the film – notably, M’Man Tine keeps a portrait of Jesus Christ in her shack in Black Shack Alley, and later, above her bed. This portrait serves as a visual cue to the reach of French colonialism and an iteration of French power – the idols of white religion hang in the houses of black oppressed peoples. Perhaps Jesus, to M’Man Tine, represents the notion of life after death and a means of escaping the physical and psychological toil of harvesting cane, much in the same way the converts in Things Fell Apart looked for solace in
He uses homophobic insults towards the band and calls them ladies to get them to do what he wants. Fletcher believes that these subsets of people are below straight men. Why else would he use them as insults? There are no females in the band because his thoughts are they aren’t as good as men. Whether its women aren’t as ambitious or can’t handle the pressure, Fletcher won’t let them play in his band. These ideas are reflected by The Disreputable History of Frankie Landau-Banks (Lockhart). In this book, the main character, Frankie, isn’t allowed in to a secret society because she is a girl. The leaders of this secret society have the same thoughts that Fletcher has. They believe women are too weak and won’t be able to keep up with them. Fletcher uses name calling as a way of telling the band that they are as bad as women or gay men. He believes that being either of those things is akin to being
“The Yellow Wallpaper”, written by Charlotte Perkins Gilman tells the tale of a woman succumbing to madness following postpartum depression. First published in 1892, it stands out as a piece of early American feminist literature and it reflects 19th century society’s attitude towards women’s health -- both physical and mental. In the beginning of “The Yellow Wallpaper”, the narrator and her husband take vacation to the countryside to give the narrator some time to rest and recover. As the story progresses, the narrator becomes more and more bothered by the wallpaper in the room in which she is staying. At the end, the narrator finally loses it and her husband faints upon seeing how insane she has become.
Nightingale also created the International code of diseases that we still use today (Horsley, 2010). However, Nightingale had a strong passion for improving the nursing profession therefore, coming up with 13 canons that sensible and self explanatory. These 13 canons are able to be broken up into four major concepts Person, Environment, Health, and Nursing (Masters, 2015, p. 29). Nightingale believed nursed should always tend to the patient regardless if their original nurse is present and that the patient should be clean. She also believed that the patients environment shouldn’t be a place where disease can breed (Masters, 2015, p. 27). The patient should also be comfortable, fed, never left alone for long periods of time, and always in proper lighting. Nightingale believed that nursing was an art and a science that required a higher education (Masters, 2015, p. 28). She wanted the nurses to not only maintain this environment for the patients but to monitor the patient and report it (Masters, 2015, p. 27). Lastly, Nightingale believed that health was not only the absent of disease but when the patient is able to maintain a healthy life style. Nightingale improved many hospitals by designing them accordingly to her environmental
In Charlotte Gilman’s short story “The Yellow Wallpaper”, she portrays the true importance of individualism in desperate times of need. In the story, Gilman depicts the unraveling of an unstable woman battling what could be postpartum depression. The narrator and her husband John, who also happens to be her physician, move into a rental home for the summer so that she is able to rest and recover. Shortly, she finds herself frequently examining the pattern of a hideous yellow wallpaper that resides in her room. What begins as a curious observation, soon leads to a frightening obsession of the wallpaper. The narrator’s growing fascination of the wallpaper is symbolic because, it portrays how she is slowly
I will determine whether the business is effective in operation, as business currently exists, or if there is a need to make changes to the business entity.
The development of images through the use of distinctively visual language in Lawson’s ‘In a dry season’ allows the reader to connect with both the character and their environment. The first word ‘draw’ is indicative of what Lawson has anticipated for the rest of the pure sketch. ’a wire fence and a few ragged gums…Then you’ll have the bush’. This effective use of a direct imperative followed by plain but valuable concrete sensory description
In Charlotte Gilman’s “The Yellow Wallpaper”, she writes about a woman who suffers from temporary nervous depression as diagnosed by her overbearing husband, who is a doctor. The husband, John, is condescending towards his wife when she questions his diagnosis. Therefore, to get away from the confinement of not being able to speak for herself, the woman secretly writes in her journal as a sense of relief. The woman becomes fascinated and engrossed with the yellow wallpaper that hangs in her bedroom. She comes to the realization that a woman is trapped inside the wallpaper so she must tear it down to set the woman free. The act of tearing down the wallpaper alludes to the fact that the narrator feels she
Charlotte Perkins Gilman’s powerful story, “The Yellow Wallpaper”, is about a woman who was driven to madness by her depression and controlling husband. The story is told by the wife, in first person, and is based on Gilman’s own life experience. Gilman suffered from post-partum depression after her daughter was born and was prescribed the “resting cure” which is resting and isolation. In the story, the narrator’s husband puts her in isolation because he believes that will cure her of her depression and breakdowns. He won’t let her do anything, so she turns to writing in her secret journal to try and cure her depression. Since she has nothing to do all day, she turns her attention to the yellow wallpaper in the room. She becomes obsessed with it and begins to see a woman trapped inside the pattern. The wallpaper dominates the narrator’s imagination and she becomes possessed and secretive about hiding her obsession with it. The narrator suspects the her husband and sister are aware of her obsession so she starts to destroy the wallpaper and goes into a frenzy trying to free the caged woman in the pattern of the wallpaper. The narrator becomes insane, thinking that she also came out of the wallpaper, and creeps around the room, and when her husband checks on her, he faints because of what she has become, and she continues to creep around the room, stepping over body.
“A White Heron” utilizes the image of a wretched geranium to mirror the main character Sylvia’s life (p. 598). Sylvia, like the plant, is unable to grow and flourish within the constraints of both the city and of man. The gun used by the hunter represents the greed of men. The gun is used to kill the birds he likes so very much simply for his own gain just as he kills Sylvia’s beliefs by expecting her to fins the heron for ten dollars. The tall pine tree that towers over the forest represents knowledge and enlightenment. As Sylvia climbs higher into the tree she can see more of the landscape paralleling her ability to see things for what they are between her and the hunter. The line “that could have served and following him and loved him as a dog loves” in the last paragraph shows that women were expected to be loyal to men and that much like a dog were not on equal footing with men. In “Miss Grief” the title of the manuscript, Armor, reflects Miss Crief’s need to shield and protect herself from men. The false idea that the story will be published protects her from the pain and suffering she would feel if she knew what the publishers thought of her story. The narrator tries to console Miss Crief by giving her a multitude of compliments that is referred to in the story as a verbal Niagara (p.443). The narrator
• This plan includes this summary, and chapters on the company, products and services, market focus, action plans and forecasts, management team, and financial plan.
Cigarette advertisements give the feeling that smokers are "bursting at the seams with joy" and that smoking is useful to you. Shockingly, nothing could be further from reality. The U.S. government has marked cigarettes as an unsafe medication that causes lung malignancy, coronary illness, and numerous different genuine sicknesses and conditions. Numerous individuals everywhere throughout the nation are discussing whether tobacco organizations ought to be permitted to publicize cigarettes or even to make cigarettes in today 's general public ("Analyzing Assorted Tobacco Advertisements").
.I believe that the Tobacco industry is unethical, They provide a product that causes addiction and eventual death if smoking continues thought the majority of a person’s life. I think that the tobacco industry needs to take more responsibility for their product. I believe they should do this by not advertising on the false image of being a cigarette smoker and focus on what consumers are actually going to receive for their money when purchasing cigarettes. They should focus on the feeling it gives people, and what the cigarette experience actually is in the most literal terms. Also cigarette companies should tell costumers upfront in easy to read labels the long term and short term effects of smoking to let people clearly know what they are buying and what it’s effects are.
In order to bake the perfect cake, you need a great recipe, quality ingredients, and the optimal baking conditions, and even then perfection isn’t guaranteed. Live is uncertain and there is always a probability of failure regardless of the method. This definitely holds true for business as well. You can be the most able entrepreneur, with a great idea, and many resources, but your business could still under. However, preparation and a thorough understanding of the situation immensely increases the rate of success. “Strategy a View from the Top” by John A. Pearce Cornelis A. de Kluyver, reveals several techniques and aspects to consider when formulating a business plan.
In conclusion, business planning is essential for the success of any business. A business plan provides direction, keeps you on track and is usually a requirement when you seek finance. The following should include in business plan; Title page, business summary, about the business, about the market, the future, finances and documentation. “Quality Training business plan are clear, and understandable and can catch up the attention of the customers.