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smartphone industry overview
the smartphone market
the smartphone market
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Consumer product refers to an article of trade that is produced, and then used by the customer, to fulfill his or her present needs and wants. Among the commodities that can satisfy customer’s needs and wants is iPhone 5S. This is a Smartphone of high quality, which is manufactured by Apple industry. Being part of iPhone line, it was first presented to the market on 20, September, 2013 (Stephen, 2000).
Apple Inc. has grown broader in terms of market size, and product accessibility. It designs, manufactures, and markets media service and mobile communication. The company was known as Apple Computer Inc. It was established in 1976, and is located in United States. It is managed through brick and mortars vend stores. The company manufactures iPhones, iPad, Apple televisions, professional software applications, OS X and IOS operating systems, I Cloud, and offers support. The industry also sells and conveys application, and digital contents through Apps Store, Ma App Store and iTunes Store. The company has a worldwide market. It achieves to put products on the sell through online stores, direct sales force, retail stores, and wholesalers (Wilson, 2013). The company also sells products like Ipad, IPhone and Mac through direct sales force; value added resellers, and third-party cellular network carriers. It greatly produces moveable digital music players, private computers, and also puts on the market several software, networking solutions, services, and third-party digital functions and contents. The company’s market share in United States has been a principle driver of success of the industry (Keenan, Smith & Szymanski, 2008). According to report that was released by NDP, ownership of iPhone in United States has greatly risen up t...
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These customers are the ones that continue to buy Apple products and constantly purchase the newer models of the product as soon as they debut. Technology is an industry where the consumer needs to have the newest, innovative product to keep up with an ever-changing world.
Apple Inc. went from rags to riches in becoming the largest company in the world by market cap and making $108 billion in 2011 (Heather). Apple Inc. was an underdog and Microsoft was ruling the technology world. Then Apple made the iPod and the iPhone and with that they took over the technology world. Apple sold one million iPhones in the first three months of releasing of the first iPhone in 2007 (Heather). Since the beginning of Apple, Apple’s
Within the last decade Apple has become one of the largest growing companies in the world and the largest valued company in the United States. According to a recent article in The Guardian, a global financial news website, “Apple set a record by becoming the first company to be valued at over $700bn (£446bn).” (Fletcher, N. 2014) This comes as no surprise to the average computer aficionado and shareholder as Apple has been making a name for itself since its inception. From its earliest Macintosh models to today’s iPhones, Apple has been a trailblazer for software, technology and revolutionizing the way we communicate on a Macro level. Their dedication to innovation, quality and service has made them
Wechsler, J., & Lane, M. (1983). U.S. Patent No. 4,370,272. Washington, DC: U.S. Patent and Trademark Office.
This report will analyze and discuss the most important elements of the marketing environment for the launch of the iPhone, that is to say the main three levels of the marketing environment: the micro-environment through the customers, competitors and distributors, the macro-environment through technological, economical, social, political and environmental forces and finally the internal environment through the relation of Apple with its employees and its marketing philosophy. The analysis for the micro-environment is based on Porter’s 5 forces model and the one on the macro-environment is based on PEST analysis. The report will also give an interpretation for each of these aspects, a conclusion with a rating of the attractiveness of the UK current marketing environment in which the iPhone is launched.
Apple is an American producer of personal computer, personal computer peripherals, cellular telephones and PC programming. It was the first effective personal computer organization and advanced the graphical client interface. Its central command center is situated in Cupertino, California. Apple was established by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, to create and offer PCs. Apple is presently the world 's second biggest data innovation organization by income after Samsung Electronics, and the world 's third biggest cellular telephone producer.(Apple, 2012)
Apple Inc is a multinational organization in America and has its headquarters in California. The organization specializes in the design as well as development of consumer electronics including: computer software 's, and also personal computers. The organization has for long been offering a broad range of communication mobile communication as well as its own company software’s. The organization has quite an upright name in the business world. For a long period it has been producing quality product and their designers really bring out uniqueness in their products (Linzmayer, 2004). Apple Inc has established itself as being the world’s leader in innovation. Thus according to statistics; it is classified as being the fourth most valuable technology
The competitors of the iPhone promote their phones somewhat differently than Apple does. They promote their phone as simpler than how Apple promotes the iPhone. The competition sells itself in being affordable. The iPhone’s advertisements and promotions would focus on prestige and luxury, while its competition focuses on usefulness and lower
Apple Inc, founded in 1976 by Steve Wozniak, Ronald Wayne, and Steve Jobs, headquartered in California is a multinational technology giant. Developing, designing creating consumer electronics, computer software, online services. Well-known for the iPhone, iPad and Mac computers, Siri and the IOS operating systems which transfers and sync on all apple devices with just one click. Consumers like myself are fascinated with all things Apple. Apple fashioned an assortment of deceives and programs that are not only visually cool but also easy to use and makes my life easier. Apple is significant to me since my Blackberry crashed twice (I lost everything), Apple’s Icloud stores all your information in one step in the cloud. Imagine the world
Apple has been a clear dominator of the technologic world ever since it was first founded on April 1, 1976 by Steve Jobs. Steve Jobs had a way of manipulating supply and demand, making the supply low and the demand great. This theory worked Although some of the In the past Apple was seen as a very successful company that treated everyone with respect. However, Apple’s future is now question, as people become aware of concerns that Apple may not treat its employees well, and the company has struggled with expansion and customers satisfaction.
The Apple Inc. can use this tool when they want to increase their sales either by expanding product or by entering a new market. With the help of this grid, market expansion strategy is determined.
Apple was founded in 1976 by Steve Jobs and Steve Wozniak, who were determined to change the way people were utilizing the computer. From then Apple has been able to grow its business into one of the most prominent company in the world. Apple Inc. is an American company that creates software, cellular phones, computers and consumer electronic products as well. Some of the Apple products most recognized products are the iPod, iPhone, Mac, and the recently new iPad. They have established over 300 retail stores in about 10 countries around the world. Many people do not know this, but also service numerous of computer software, such as Mac OS X operating system, Final Cut Studio, Logic Studio, iOS, which is a mobile operating system that hosts
Apple Inc. was established by Steve Jobs and Steve Wozniak on April 1, 1976 as a computer designer, developer and seller company. However, the company shifted its focus from only personal computer to include other consumer electronics such as portable media player and mobile phone in 2007. Apple Inc becomes one of the most popular makers in its field since it seems that its popularity has increased according to a report on www.statista.com that Apple Inc’s products sales was generally increasing throughout the first quarter of 2006 to the first quarter of 2014. On the one hand, it has increased its revenue from about 14 billion US dollars to more than 170 billion US dollars in 2013. All in all, the company is highly successful corresponding to its products’ development and their sales growth in world’s market.
Apple keeps product SKUs simple, the salespeople inside the stores have the in depth knowledge of the products. Just think that when you enter an Apple store and one of the sales staff greets you, you’re not asked, “How can I help you?” Rather they ask, “What would you like to do today?” They satisfy you by going to the heart of any technology user’s question, any question related to the technologyand the user is interested in.
Organisation Analysis Apple - Value proposition and Culture Apple - Company Description Apple Inc., was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on 1976, is an American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software and personal computers. Its best-known hardware products are the Mac line of computers, the iPod media player, the iPhone smartphone, and the iPad tablet computer. Its consumer software includes the OS X and iOS operating systems, the iTunes media browser, the Safari web browser, and the iLife and iWork creativity and productivity suites. Apple is the world's second-largest information technology company by revenue and the world's third-largest mobile phone maker. “Fortune” magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012.