Marketing strategy in Tela-tel

1000 Words2 Pages

The Tela-tel company is a telemarketing organization that mainly deals in the production and sale of mobile phones. Our marketing strategies aim at ensuring that the organization’s future and statement of what the organization intends to achieve is accomplished. This will include the organization’s long-term goal achievements driven by the organization’s purpose and direction. It aims at outlining the comportment culture esoteric to the company and defines the outcomes of the company’s various activities. The company’s strategy brings together the product, price, place and promotion aspects of the company in order to enable achievement and realization of the company’s goals.
Our company’s objective in the telecommunication market is to be the leading if not sole distributor of trusted mobile phones internationally. This we plan to achieve using various marketing strategy methods, all underlying the core goal of ensuring that the company meets the customer’s specific needs. Various marketing strategies will be used to ensure that the leadership market objective is accomplished. Some of the strategies proposed are such as ambush marketing where we will use publicists to get the most out of unambiguous events from various parts of the world. Cloud marketing will also be used where some of the marketing capitals and resources will be conveyed online to enable the corresponding parts of the company cultivate, transform, exploit and share them. Community marketing will be used for existing customers to promote loyalty and product satisfaction with the hope that it will increase word of mouth advertising. There is also an encroaching debate of using the freebie marketing strategy for specific products with the aim of increasing sales and...

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...r an aggressive promotion criteria to ensure that the company captures new customers in the monopolized areas. In a bid to eradicate monopolization, there was a need to compete with competing organization on the current trends. An analysis of recent trends conducted to determine the customers’ preferred specifications in a mobile phone revealed a growing tendency of android phones. These gives rise to the need of investment in android mobile phones to keep up with the changing trends. It will involve scrutiny of various competing products and ensure that we start production of the android phones to have a competitive edge in the telecommunication market.

Works Cited

Goi, C.L. 2009, "A Review of Marketing Mix: 4Ps or More?", International Journal of Marketing Studies, vol. 1, no. 1, pp. 2-15.
SKITMORE, M., & SMYTH, H. 2009. Marketing and Pricing Strategy. 92-111.

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