In a competitive environment where market is changing instantly, organizations are in a fix to design a strategy that could market their products enticing the consumers to buy their products and services. Market is the arena for business gladiators who fight out for maximum share and profitability and this is possible only through effective marketing strategy. Competing in present economy means finding ways to break out of commodity status to meet customers’ needs better than competing firms (Ferrell and Hartline, 2010). The intensity of competition has increased after the introduction of media and internet where the companies present their product in the best way through advertisements, product reviews, blog entries, etc. With the advancement in technological innovations, companies have found various ways of providing services to the consumers in a cheaper and effective way and this has resulted in communication revolution in late 1990’s as the cellular technology was unfold in most of the regions. Singtel Optus Pty Limited (Optus) is one such company that has evolved during this period as a leader in integrated communications and this paper is assumed to make an analysis of the company’s marketing strategy and its financial position in the market industry. Company Background Optus Communications Pty Ltd was incorporated in 1991 as the holding company of Australia’s first private communication carrier (Mclennan, 1998) and by mid – 1994 Optus employed more than 2600 employees (Katz, 1997). Sintel Optus Pty Limited (Optus) is a subsidiary of Singtel Inc providing services in the field of telecommunications in Australia. The firm provides mobile, national and long distance services, local and international telephony, business net... ... middle of paper ... ...) XDSL News, Information Gatekeepers Inc. 8 (10), pp.1-8 16. Permatasari, S (2011, 7 August) Australia’s Economy has Strength to meet challenges, Swan Says; Bloomberg, Retrieved from http://www.bloomberg.com/news/2011-08-07/australia-s-economy-has-strength-to-meet-challenges-swan-says.html 17. Plunkett, J.W. (2009) Plunkett’s Telecommunications Industry Almanac, United States: Plunkett Research Ltd. 18. Pride W.M and Ferrell O.C (2010) Marketing Express, (2nd Ed) United States: Cengage Learning 19. Singtel (2011) Management discussion and analysis of Financial condition, results of operations and cash flows for the fourth quarter and year ended 31 march 2011, Singapore Telecommunications Limited and Subsidiary Companies. 20. The Macro Environment, Strategy and Management, Retrieved from http://drdragon 000.entryhost.com/msub3/MGMT488/lectures/Chapter3_Macro.pdf
However, RLK’s competitors are downsizing and outsourcing R&D and exploiting on the cost advantages. If RLK decides to invest more money into R&D and should the new product stall on launch, they face the danger of becoming bankrupt.
Roxie Photography is a photography business located in Fort Wayne, Indiana. Roxie Photography specializes in Newborn Photography and Boudoir Photography. The company is new to the Fort Wayne Area, having moved to the area from Guam. Roxie Photography owns a physical location, on East State Boulevard. The company currently offers two services, Boudoir sessions and Newborn sessions. Roxie Photography’s main focus is on the Boudoir service.
One.Tel was an Australia based GSM service provider meaning it functioned mainly in the telecom sector and eventually grew to become Australia’s fourth largest telecom service provider before being shrouded in controversy which lead to its eventual downfall. Jodee Rich and other executive directors of the company faced accusations of not discharging their duties as directors effectively with respect to the duty of care they had towards the best interests of the company. This duty is mandated by Section 180 of the Corporations Act, 2001 as well as principles of common law.
Wednesday, September 20, 1995, AT&T Chairman and Chief Executive Officer Robert E. Allen announced plans for a strategic restructuring that would separate AT&T into three publicly traded global companies. Robert E. Allen said, "The company was taking this bold step to capitalize on the opportunities in each business' segment of the global information industry -- communications services, communications equipment, and transaction-intensive computing." Under the plan, a fourth business -- AT&T Capital Corporation -- would be sold, and AT&T shareowners would hold shares in each of the three remaining companies. "Changes in customer needs, technology and public policy are radically transforming our industry," said Robert E. Allen. "We now see this restructuring as the next logical turn in AT&T's journey since divestiture. It will make AT&T's businesses more valuable to our shareowners, even more responsively to their customers, and better able to focus on the growth opportunities in their individual markets."
Australia has had one of the most outstanding economies of the world in recent years - competitive, open and vibrant. The nation’s high economic performance stems from effective economic management and ongoing structural reform. Australia has a competitive and dynamic private sector and a skilled, flexible workforce. It also has a comprehensive economic policy framework in place. The economy is globally competitive and remains an attractive destination for investment. Australia has a sound, stable and modern institutional structure that provides certainty to businesses. For long time, Australia is a stable democratic country with strong growth, low inflation and low interest rate.(Ning)
Telecom Market is currently under immense pressure to generate revenues and increase sales by enhancing and widening the product portfolio.
One.Tel failure had been indicated since there was a sharp fall in its share price in 1999 (Cook, 2001). In 2001, OneTel had no cash left to pay the expenses and it had huge debt. The company expanses too fast so that the billing system cannot handle it and the customers did not receive their accounts. Jodee Rich, as the main founder of the company, did not pay attention to any problem reported. All these factors made One.Tel could not stand in the crisis time.
Firstly, the report will introduce the company and give an outline of the current operations, with focus on their current position in the market, and discuss the main competition faced in a global market. Secondly, focus will lie on the external forces and their influences on the company’s operations, along with discussing the strategic opportunities in order to overcome any facing competition. Finally, the report will include recommendations for the future of Vodafone and how they can become a market leader.
Optus is one of the largest telecommunication providers in Australia, providing customers with fast internet and communications over mobile phones, home phones and subscription television. Optus has over 130 operating experience in communication services in various countries such as Asia & Africa. Optus services assist and provide help for more than ten million customers each day.
In November 2000, Mauritius Telecom entered into a strategic partnership with Orange (formerly France Telecom) with a view to strengthening and securing its market share, pending the total deregulation of the telecommunication sector in Mauritius. By combining the technological and global strength of Orange, and the local and regional experience of Mauritius Telecom, the two companies have been able to offer innovative and useful technologies to new markets. Orange has shared a lot of its Information technology expertise to Mauritius Telecom.
Market opportunities for breakfast cereals is vast, some segments of the market have been neglected, most notably that of the over-50’s. Insightful presentations were given at the “Older, Richer, Wiser” Conference that would suggest the over 50’s market segment is targetable.
Marketers use a business tool called the marketing mix, which can be crucial when trying to determine a product or brand’s offer which is why the the 4’P’s of Marketing can be beneficial to use. Manktelow and Carlson (n.d) define marketing “Putting the right product in the right place, at the right price, at the right time” This definition can simply mean that a marketer can create a product for a particular group of people. The marketer needs to put it on sale where this group of people go to on a regular basis and sell it at a price level which matches the value they feel they get out of it. According to Borden (2015), “marketing mix are the ingredients that combine to capture and promote a brand or product’s unique selling points, those that differentiate it from it’s competitors.” The 4 P’s are the elements used in the marketing mix:
Marketing is a fundamental aspect of all businesses, whether they are set out to make a profit, or charitable organisations - they will have to carry out marketing research of some description. It has been described as being, “the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” (Chartered Institute of Marketing) This essay will explore the role of marketing in a marketing oriented business and different aspects of the external environment that a smartphone company should be aware of. The points raised throughout will be supported using relevant journals, textbooks and newspaper articles.
Marketing is a core pillar of an organization and contribute significantly in its prosperity through attaining the laid down targets as well as scope of development. The position of an organization is hugely based on its competitiveness and capacity to capture a significant portion of the market in relation to the prevailing needs of consumers. Interaction of the organization with the consumers and the potential consumer in the market arena is attained through the marketing wing of the organization (Ferrell& Hartline, 2012). The preferences of the consumer and avenues of satisfaction are aligned to the established marketing frameworks. However, the success of organization marketing is highly inclined to the marketing strategies formulated and adapted towards coping with competition and eventually enhancing firm competitiveness.
The following report presents an Integrated Marketing Plan for Nokia in the UK. The plan deals with media planning, segmentation, strategic and tactic planning of IMC, evaluation and such. The main aim of this plan is to expand Nokia’s consumer base, establish Nokia’s brand values and position it among the target audience, and also communicate the brand values with customers effectively, while simultaneously influencing sales to grow. This plan is created to ensure maximum effectiveness in Nokia’s marketing approach. The main aim of this plan is to assist Nokia in their IMC activities in the UK.