Marketing Strategies
Marketing strategy is the plan of an organization to market its product. A good marketing strategy enables the organization to get the best marketing results and help it sustain its marketing advantage by using limited amount of resource. This report is the comparison of marketing strategies of three different companies.
Lansing Aviation
Lansing Aviation is a private company which provides aircrafts on rental to individuals and to flight training. It provides aviation consultancy at corporate and individual levels as well as offer primary and advance aviation training (Aircraft Rental Instruction Business Plan).
The Market
The market potential for Lansing Aviation is enormous. There is a shortage of trained pilots in the market which has increased the importance of aviation training. Lansing Aviation is currently focuses on students as their target audience who wanted to acquire professional aviation training.
Lansing Aviation does not spend much on advertising and use word of mouth as their primary and most source of advertising. Their instructors and old students are their brand ambassadors who advertise Lansing Aviation at the circles of their friends and relatives (Aircraft Rental Instruction Business Plan).
Marketing Strategy
As mentioned above, Lansing Aviation relies on word of mouth advertising to attract students who are willing to acquire pilot training. To attract more customers, Lansing Aviation has reduced its regular rental rates and now offers aircraft for 10 hours in just $730 which is equal to $73 per hour, a lot less than its regular rate (Aircraft Rental Instruction Business Plan).
Fantastic Florals, Inc. (FFI)
Fantastic Florals, Inc. (FFI) is a company which imports hand...
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...rnet marketing as their marketing tools. All the returning tourists always prefer Coach House because of the facilities and environment of Coach House. Such repeat customers have also been given the facility of priority reservation even in the peak season (Bed and Breakfast Business Plan).
All of the above-mentioned companies are middle sized companies which uses mostly word of mouth advertising and their services as the basic tools of their marketing strategy. These companies rely to build strong relationship with their customers and suppliers, by providing best services at a reasonable cost in order to survive in the market (Bed and Breakfast Business Plan).
The comparison of the marketing strategies of these companies depict that the basic thing a customer needs is good service and a company becomes successful if it fulfills this basic need of the customer.
Delta Airlines has been a vibrant company in the airline industry, with great success over the years. Delta airlines started as a crops dusting company to serving more than 572 destinations, in 65 countries on six continents (Allan, H., David. H. ,2012). Delta airline moved its headquarters from Monroe, Louisiana to the city of Atlanta, Georgia. The great management strategies have portrayed from time to time to be fruitful even in the verge of a recession. With these consistency in delivery of services, it is clear that the company is out to outdo its competitors and turn out to be the greatest airline in the world.
Successful marketing strategies are very important as it determines whether the organizations can materialize the benefits and strengths of their products and improve their revenue and profitability. Marketing strategies are heavily impacted by the external opportunities and weaknesses, as well as the internal strengths and weaknesses of the organization. Based on this information, companies have to segment the big market into small segments and divide their products into homogeneous batches to target each segment separately. Furthermore, the organizations have to design important marketing mix, including product, price, place, and promotion to make sure that their products are well received by the customers. All of these aspects are very important for organizations realize the potential from their products and achieve the competitive advantages in the competitive market.
Marketing In this day and age is vital for a company to perform at its possible best. Marketing’s main focus is to give great satisfaction to a customer. There are many aspect of marketing, these aspects give marketer’s the tools to help strive for the best possible success they can achieve. They hope that they can create exposure for their brand, product or service.
The aviation industry of any nation acts as a contributor to its economic growth, helps in globalisation and creating an international image. It is the best in terms of the fastest, safest and convenient mode of travel. Even though it is an expensive one, it is expanding its markets across the middle-class who are ready to spent money on leisure trips. Thus it is truly stated that aviation forms a vital core infrastructure area without which a country economy is handicapped.
In 1924, Delta airlines started off as a dusting crops operation. It was the first commercial agricultural flying company in existence. It now serves more than 350 destinations on six continents. This once tiny airline moved its headquarters from Monroe, Louisiana to the exciting city of Atlanta, Georgia. Delta has become one of the world’s largest airlines, and Atlanta has grown into an international city and a global gateway( have to reword)
and it is still on the rise. General aviation’s role in the air transportation system provides a
In a dysfunctional time for the airline industry, most airlines, especially major carriers, are adapting the concept of "doing less with more." One low-cost carrier, JetBlue, is changing the domestic aviation landscape in this regard and is defying the odds. Here is a company that has examined each marketing mix elements carefully, has adapted them to its customer’s needs, and is succeeding because of this approach.
Boeing’s market strategies have long-term focus. They believe very strongly in network-centric operation (NCO) is the key to the future of the military. They marketing people are involved in understanding the markets, customers, and where they’re going.
The community response was driven by an understanding that such a flight would facilitate more foreign direct investment and strengthen the regional economy. In the pages that follow, we explore this understanding in the Cleveland context through a survey of German companies located in Northeast Ohio and one-on-one in-person or phone interviews with industry leaders and key individuals at German
The aviation industry is very difficult to enter, and the threat of new entrants is low. The first and major threat to entry is the initial capital requirements. The development period is over 5 years, with very large initial investment costs, parts costs, and wages are necessary even before the company earn revenues and sell aircrafts. The economies of scale, when the airline company has a substantial order, there are reduction in cost because of discounts on large orders. The new entrant suffers a significant cost, which is a disadvantage compared to established companies. Another risk for the new entrant, the extra supply of products for the substantial order, will decrease prices. The result, the new entrant will
The original mission and objective of Delta Airlines was to provide a reliable crop-dusting and mail-flying service firm (Delta.com). In the 1920’s and 1930’s, the company evolved from the largest private fleet of crop-dusting planes by providing passenger service throughout the southeastern United States (Rivkin 7). For over four decades, the scope of the firm centered on provid...
The air industry is a vital part to America’s transportation system. Being that flying is known to be much safer than ground transportation, many people choose to fly rather than drive. With choosing to fly instead of drive individuals also are choosing to pay for the particular service. Every mode of transportation comes with a cost; the air industry is no different. Included, will be why individuals choose to fly, what expenses and costs the air industry has to face, along with how certain costs such as fuel affect ticket prices and the patrons. People are choosing to fly over driving for many reasons but safety is a main reason.
Marketing is very important to the success of a business. Before people can buy a product or service they have to know about it. However, marketing entails more than just letting people know what your company has to offer. Throughout this paper, I will define marketing, offering my personal definition as well as more formal definitions from other sources. Furthermore, I will explain to the reader the importance of marketing to organizational success giving real world examples in support of this explanation. The field of marketing can include many things. I believe, however, the most important thing which it should include is communication with customers as to the value and benefits of using that particular company's products and services. It should help to establish the business's niche in the industry and distinguish it from other such businesses.
The company’s target market appears to cater to every type of person in the luxury sector. This is reflected with its high class amenities, such as the Michelin restaurants and spas. The Mandarin Oriental International Limited Annual Report 2014 outlined that the leisure travellers have had higher demand recently over business travellers, as well as, “…higher spending leisure customers now making up close to 50% of the Group’s room nights” (Photos.mandarinoriental.com, 2014).
Moreover, the InterContinental Hotels & Resorts is considered the first international hotel brand in the world, as it began operations in the year 1946 (About InterContinental Hotels Group Brands, 2015). Over time the hotel group has evolved to encompass quality hotel rooms not only in North America, but in Central and South America, Europe, the Middle East, Africa, Australia, and Asia-Pacific (IHG – InterContinental Hotels Group, 2015). In addition, they have acquired extended stay facilities and the Hualuxe Hotels & Resorts, which specifically “celebrates the essence of Chinese hospitality” (About InterContinental Hotels Group Brands, 2015). In my opinion, this shows that their target market has changed by expanding their scope of travel, which means they are traveling to farther and farther locations and require the familiar surroundings with equivalent product quality at the final destination. The InterContinental Hotels Group is in the fourth and final stage of the product life cycle, which is the decline stage (Editorial Board, 2014, p. 212). Indeed, the brands lengthy history indicates it has loyal customers, but its addition of innovations indicates the targeting of new customers for the organization, which are clear signs of a business in the decline stage of the product life cycle (Editorial Board, 2014, p.