Preview
Preview

Marketing Research Case Study Essay

:: 2 Works Cited
Length: 1081 words (3.1 double-spaced pages)
Rating: Yellow      
Open Document
Need writing help? Check your paper »



- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Marketing Research Case Study: Sperry/MacLennan Architects and Planners
Introduction
Marketing Research can be designed for many scenarios. It is often referenced in existing companies to understand how clients purchase their product, competition or how to best communicate with the audience. This type of research is also necessary in a successful world-wide expansion as it provides a company with a blue print of how to grow. This paper will examine a global expansion case study and how to perform marketing research in a global economy.
Background of Case Study
The Sperry/MacLennan Architects and Planners Firm is a successful Canadian architecture company. The firm has been in business since 1988 and is very strategic in making decision for the organization as well as when taking on a project. The firm specializes in sporting facilities such as pools and gymnasium buildings. The company has found a great deal of success by seeking jobs and by referrals. Sperry/MacLennan only pursues jobs that they feel they have a good opportunity wining, which saves the company time and effort. They have had several major wins such as receiving the Canadian Architect Grant Award, as well as get selected as the architects on government owned sports facilities.
The firm is interested in moving into a new market, specifically across international borders to plant roots in the United States. The location that they are interested in expanding to is the New England region of the U.S. due to the opportunity that exists in the sports facilities market and the location proximity to their current Canadian location. The research shows that America is in need of their services and that there is work once they arrive. The international expansion woul...


... middle of paper ...


... greater ease and convenience than traditional research.
Conclusion
The Sperry/MacLennan Firm’s consideration to expand globally is a major decision. When a business attempts globalization, they do not go in blind. The company utilizes marketing research to understand the country and culture they are attempting to enter. This research gives the company a framework to follow during the expansion and allows their decision to be reinforced.



Works Cited

Aaker, D. A., Kumar, V., & Day, G. (2007). The Marketing Research Process. Retrieved from https://ecampus.phoenix.edu/content/eBookLibrary2/content/eReader.aspx.
McDaniel, Jr, C. (2007). Marketing Research, Seventh Edition. Retrieved from https://ecampus.phoenix.edu/content/eBookLibrary2/content/DownloadList.aspx?assetMetaId=ce10b13a-0b36-4626-b085-acf87d5b4b2b&assetDataId=9caccd52-c053-4978-bd0f-2fb8eb1c2549.


Click the button above to view the complete essay, speech, term paper, or research paper

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »







This essay is 100% guaranteed.


Title Length Color Rating  
Global Market Research Case Study Analysis Essay - Global Market Research Case Study Analysis Sperry/MacLennan Architects and Planners are scoping out the possibilities of becoming a global practice. The practice has seen a decrease in architectural projects in Canada and has become aware of opportunities within the United States and other Europen countries. Sperry/MacLennan are beginning the research into the different possibilities and will need to identify the specific problem and prepare for possible challenges. Situation Description Sperry/MacLennan Architects and Planners located in Dartmouth, Novia Scotia is posed with the decisions to become a global architectural practice....   [tags: Marketing ]
:: 3 Works Cited
1175 words
(3.4 pages)
Strong Essays [preview]
Global Market Research Case Study Paper - Global Market Research Case Study Paper Sperry/MacLennan is architectural company based in Canada. The firm main architectural project is recreational building. The firm had been in business since 1970’s and face up and down in the market. The firm currently has 19 employees. In this paper, reader will gain knowledge about opportunities facing Sperry/MacLennan, key issues in growth, and important of global marker research. Summary of Company Drew Sperry, one of the two senior partners in Sperry/MacLennan, founded the company in 1972 as a one-man architectural practice....   [tags: Marketing ]
:: 2 Works Cited
1077 words
(3.1 pages)
Strong Essays [preview]
Essay on Global Marketing Research - Global Marketing Research Case Study Analysis When deciding if a company should expand business into a global market, it is important to conduct market research. Global market research gathers and collects data and information and identifies possible issues that an organization may face. Conducting market research is a positive step to begin a globalized marketing strategy. Sperry/MacLennan Architects and Planners David Aaker, V Kumar, and George Day (2007) present a case study about an architectural organization that concentrates in recreational facilities, Sperry/MacLennan Architects and Planners (S/M)....   [tags: Marketing ]
:: 4 Works Cited
1175 words
(3.4 pages)
Strong Essays [preview]
Kudler Fine Foods Case Study Essay - Kudler Fine Foods is an upscale specialty food store and was founded June 18, 1998 by Kathy Kudler. Kudler has three different locations in the San Diego area and they are; La Jolla, Del Mar and Encinitas. The stores offer their consumers both imported and domestic products from any of the following departments; bakery, packaged foods, meats, produce, and dairy products. “Kudler’s mission is to provide their customers with the finest selected foodstuff, wines, and related needs in an unparalleled consumer environment” (Kudler, Mission Statement, 2008, ¶2)....   [tags: Marketing Research Paper]
:: 1 Works Cited
1883 words
(5.4 pages)
Powerful Essays [preview]
Marketing Research Essay - Introduction In almost every business companies look to improve their bottom line, keep existing customers, and make non customers new customers. Several ways to achieve these corporate goals are available. Trial and error is one method. Following the industry and the competition is another avenue is taken. However, there is one way that many companies don’t utilize enough. It is through the process of market research. Take a local hair salon as an example. It is likely they will do plenty of marketing to increase their client base, yet probably do very little in terms of research....   [tags: Marketing ]
:: 2 Works Cited
839 words
(2.4 pages)
Good Essays [preview]
Corbin Pacific - Case Study Essay - CORBIN - PACIFIC Summary 1.1 Executive Summary Corbin Pacific, Inc. is a California based company, whose mission is to produce best motorcycle accessories in the world through innovative designing and high quality manufacturing with a customer oriented approach. Mike Corbin, Founder and President of the company started this company back in 1968 by producing motorcycle seats in his garage. Over the past three decades, the company has come a long way. It now has more than 90 % market share in the motorcycle accessories....   [tags: Business Case Study] 1727 words
(4.9 pages)
Strong Essays [preview]
Nike Case Study Essay example - In this Case Study Analyses, an objective SWOT Analyses will be done to help identify potential strengths, weaknesses, opportunities, and threats within the Nike Corporation. It will look at the role of promotions as a consumer product company, offer possible promotional objectives, and consider other promotional methods the Nike Corporation may wish to implement in its quest to remain the market leader. History, Development, and Growth From their marketing strategies to their selling philosophies, Nike has developed one of the most recognizable and demanded name and logo tandems ever created....   [tags: Marketing Case Study Analysis Nike] 1597 words
(4.6 pages)
Powerful Essays [preview]
Puma Company Case Study Essay example - Course: International Business Management Activity: Case Study Company: PUMA |1924: |Rudolf and Adolf Dassler incorporate their first shoe company. | |1948: |Rudolf Dassler sets up his own company Puma Schuhfabrik Rudolf Dassler. | |1950: |Puma had established export ties to the United States, | |1959: |Rudolf Dassler's wife and two sons become part owners of the Puma Sportschuhfabriken Rudolf Dassler KG....   [tags: Business Case Study] 1746 words
(5 pages)
Strong Essays [preview]
Mcdonald's Case Study Essay - McDonald's Corporation: Case Study McDonald's Corporation is the largest fast-food operator in the World and was originally formed in 1955 after Ray Kroc pitched the idea of opening up several restaurants based on the original owned by Dick and Mac McDonald. McDonald's went public in 1965 and introduced its flagship product, the Big Mac, in 1968. Today, McDonald's operates more than 30,000 restaurants in over 100 countries and have one of the world's most widely known brand names. McDonald's sales hit $57 billion company-wide and over $25 billion in the United States in 2006 (S&P)....   [tags: Business Case Study] 1423 words
(4.1 pages)
Strong Essays [preview]
Starbucks Case Study Essay - Introduction Starbuck’s strategy focused on three components; high-quality coffee, intimate service, and ambient atmosphere. Starbucks worked closely with growers in Africa, South and Central America, and Asia-Pacific regions to insure the quality of its product. Starbucks called all employees' "partners" and worked hard to train them with the skills necessary to best serve the customer. The atmosphere at Starbucks was crafted after the European-style espresso bar. The company goal was to create ambience through the Starbucks "experience" and by making the area comfortable, yet upscale....   [tags: Business Case Study] 1585 words
(4.5 pages)
Powerful Essays [preview]