Preview
Preview

Essay on Marketing: Polo Ralph Lauren

:: 7 Works Cited
Length: 1947 words (5.6 double-spaced pages)
Rating: Aqua      
Open Document
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

One of the most successful clothing brands in the world, Polo Ralph Lauren has built its success around more than just its line of luxurious designer clothes, but the company is one of the top marketing designers also. It was awarded “ Luxury Brand of the Year” in 2010 by the Luxury Daily. A company that was founded by a man named Ralph Lifchitz, better known as Ralph Lauren of the Bronx, New York in 1968. Since the age of 12, Lauren’s had a strong appeal and taste for looking classy. He would spend the money he earned working with his father after school, purchasing expensive suites. In his latter years, while working for a company called A. Rivetz & Co., Lauren began designing wide ties, the beginning of what latter evolved into the giant clothing empire known as Polo Ralph Lauren. The success of his designer ties caught fire quickly, retail giant Bloomingdales was the first company to endorse Ralph Lauren’s ties, but that ended quickly, when Lauren refused to narrow his ties, and stuck to his product line. Lauren’s success in the designer clothes business was unusual for someone who studied business at City College. In 1968, he founded the company Polo Fashions, a company that would later expand its market, and is among one of the top designer brands in the world today.
Polo Ralph Lauren’s key success factors derive from the company’s powerful identity. It is notorious for it preppy American style in the designer world, but it is also luxurious, elegant and thrives to always be a classic. It appeals to a wide range of consumers, even if a person doesn’t wear Polo they are at least familiar with what it is. The way the company markets itself is also a big part of its success. For a company that started out less than 50 years a...


... middle of paper ...


...esentations and Documents. Web. 13 May 2011. .
"Tommy Hilfiger Racist Comments to Oprah Winfrey Hoax." Latest Email Hoaxes - Current Internet Scams - Hoax-Slayer. Web. 13 May 2011. .
"Understanding Your Target Market: Polo Ralph Lauren | Learning from Big Boys." Learning from Big Boys: Small Business Lessons from Big Businesses. Web. 13 May 2011. .
Wednesday, Claire Suddath. "Ralph Lauren vs. Polo - Top 10 Ridiculous Celebrity Lawsuits - TIME." Breaking News, Analysis, Politics, Blogs, News Photos, Video, Tech Reviews - TIME.com. Web. 13 May 2011. .


Click the button above to view the complete essay, speech, term paper, or research paper








This essay is 100% guaranteed.


Title Length Color Rating  
Essay on Business Marketing Plan - Coursework 1: Task: Marketing Plan for a new street wear (leisure/sports wear) manufacturer who does not wish to distribute goods via traditional retail outlets. Introduction. The purpose of this report is to develop a clearly structured and efficiently detailed plan, regarding the creation of a business producing and distributing leisure/sports wear clothes in UK. The business plan is designed to function under a focus-differentiated strategy, via internal resources. In the sense that growth will be achieved through the resources equally provided by the two owners of the business....   [tags: essays research papers fc]
:: 5 Works Cited
3187 words
(9.1 pages)
Strong Essays [preview]
Ralph Lauren Essay - Ralph Lauren is American's leading designer in the classic tradition, who has stayed true to his own point of view, despite the seasonal vagaries of fashion. Mr. Lauren has always believed that fashion is function of lifestyle. He believes that clothed should be natural, comfortable and elegant, for the way people live today. His clothes have timeless grace and become more personal and special age. For Mr. Lauren, the starting point is always his concern for quality and attention to detail, while the creative drama comes from his own romantic sense of elegance and reverence for authencity....   [tags: essays research papers] 2552 words
(7.3 pages)
Powerful Essays [preview]
The Impact of Expectations Upon Marco Polo and Hernan Cortes Essay - Human history is filled with the names of bold explorers who ventured into the great unknown, only to come out basked in glory as some of the great heroes of their day. Among the grandest are Marco Polo, who provided little known information about the Far East to Europeans, and Hernan Cortes, the great Spanish conquistador who is given credit for the defeat of the Mexica Empire. These two famous explorers are also ideal case studies to analyze the influence of expectations, interests, and of reality on the accounts of the places and people that these men encountered during their voyages....   [tags: Hernan Cortes, Marco Polo]
:: 2 Works Cited
2074 words
(5.9 pages)
Powerful Essays [preview]
A Documentary of Lauren Waterworth- Original Writing Essay examples - A Documentary of Lauren Waterworth- Original Writing In my practical production project, I have created a 10-minute documentary based upon a young teenage singer called Lauren Waterworth. I have created my documentary to include certain criteria from my brief, including the codes and conventions of successful documentaries, which we found from our Med 2 studies. I feel I have met all the points of my design brief. I have aimed the documentary towards music fans keeping it interesting using footage of Lauren’s singing and using background sound samples of some of Lauren’s songs as this would interest music fans....   [tags: Papers] 740 words
(2.1 pages)
Strong Essays [preview]
Marketing Cremation in the New Millennium Essay - For the purposes of this paper, it is important that we take the time to define a few terms. Marketing The process of creating a product, distributing the product, pricing the product, services and ideas I order to facilitate satisfactory exchange relationships in a dynamic environment. (Funeral Service Marketing classroom notes- Gary B. Double Instructor) cremation The reduction of the dead human body to inorganic bone fragments by intense heat in a specifically designed retort or chamber....   [tags: Marketing] 2164 words
(6.2 pages)
Strong Essays [preview]
Essay on Ralph Ellison's Invisible Man - Ralph Ellison's Invisible Man “All things, it is said are duly recorded – all things of importance, that is. But not quite, for actu-ally it is only the known, the seen, the heard and only those events that the recorder regards as important that are put down, those lies his keepers keep their power by. (Ralph Ellison, 439) The Christian value system that saturates Ralph Ellison’s Invisible Man is exhibited in the invisible man’s struggle over whether humility is an appropriate virtue for him to pursue or just a handicap that enables him to be taken advantage of and oppressed by the powers that be....   [tags: Ralph Ellison Invisible man]
:: 16 Works Cited
8038 words
(23 pages)
Term Papers [preview]
Essay on Markering - Markering Introduction Steve Case founded America Online (AOL) in pre-Internet days when the networking of various computer systems was rather informal and difficult for all but the highly computer-literate to accomplish. His goal was to make accessing these networks easy enough for anyone to manage. Though AOL has changed dramatically since those days, ease of use has remained a primary consideration in all changes visible to the user. Much maligned by the more "serious" services (and their subscribers) in the past, AOL has risen to be the industry leader despite challenges and the image of being the J.R....   [tags: GCSE Business Marketing BTEC Coursework] 576 words
(1.6 pages)
Strong Essays [preview]
Marketing Essay examples - The importance of marketing: The increase in appointing a Chief Marketing Officer (CMO) shows the importance of marketing for many companies. They are on the same management level as Executive Officers and Chief Financial Officers. Jack Welch, General Electrics former CEO, stated ‘Change or die’ when it comes to surviving in business. What is Marketing. This chapter will take a look back on the fundamental elements of marketing and also what is happening in the 21st century. Definition: ‘marketing is an organisational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organisation and...   [tags: Business Marketing] 1613 words
(4.6 pages)
Strong Essays [preview]
Marketing Essays - Extended QFD: Multi-Channel Service Concept Design LUUK SIMONS & HARRY BOUWMAN Delft University of Technology, The Netherlands ABSTRACT The objective is to develop and test a multi-channel e-services design supportmethod that meets relevant design criteria. On basis of the evaluation of existing service concept design methods, we extracted relevant design criteria, such as customer orientation, channel coherence, channel synergy, competitive positioning, speed, focus and communication, and developed an alternative service concept design method, i.e....   [tags: Business Marketing] 1785 words
(5.1 pages)
Strong Essays [preview]
Marketing Essay example - Marketing According to the American Heritage Dictionary, marketing is defined is the act or process of buying and selling in a market, but what are some of the strategies that successful corporations use to gain an advantage over their competition. Successful companies invest up front to develop an advertising and promotions plan, which clearly outlines the goals and strategies of the organization. Once the plan is in place and ready to implement, identification of target markets must be determined....   [tags: GCSE Business Marketing BTEC Coursework] 495 words
(1.4 pages)
Good Essays [preview]