Preview
Preview

Essay on Marketing: Polo Ralph Lauren

:: 7 Works Cited
Length: 1947 words (5.6 double-spaced pages)
Rating: Aqua      
Open Document
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

One of the most successful clothing brands in the world, Polo Ralph Lauren has built its success around more than just its line of luxurious designer clothes, but the company is one of the top marketing designers also. It was awarded “ Luxury Brand of the Year” in 2010 by the Luxury Daily. A company that was founded by a man named Ralph Lifchitz, better known as Ralph Lauren of the Bronx, New York in 1968. Since the age of 12, Lauren’s had a strong appeal and taste for looking classy. He would spend the money he earned working with his father after school, purchasing expensive suites. In his latter years, while working for a company called A. Rivetz & Co., Lauren began designing wide ties, the beginning of what latter evolved into the giant clothing empire known as Polo Ralph Lauren. The success of his designer ties caught fire quickly, retail giant Bloomingdales was the first company to endorse Ralph Lauren’s ties, but that ended quickly, when Lauren refused to narrow his ties, and stuck to his product line. Lauren’s success in the designer clothes business was unusual for someone who studied business at City College. In 1968, he founded the company Polo Fashions, a company that would later expand its market, and is among one of the top designer brands in the world today.
Polo Ralph Lauren’s key success factors derive from the company’s powerful identity. It is notorious for it preppy American style in the designer world, but it is also luxurious, elegant and thrives to always be a classic. It appeals to a wide range of consumers, even if a person doesn’t wear Polo they are at least familiar with what it is. The way the company markets itself is also a big part of its success. For a company that started out less than 50 years a...


... middle of paper ...


...esentations and Documents. Web. 13 May 2011. .
"Tommy Hilfiger Racist Comments to Oprah Winfrey Hoax." Latest Email Hoaxes - Current Internet Scams - Hoax-Slayer. Web. 13 May 2011. .
"Understanding Your Target Market: Polo Ralph Lauren | Learning from Big Boys." Learning from Big Boys: Small Business Lessons from Big Businesses. Web. 13 May 2011. .
Wednesday, Claire Suddath. "Ralph Lauren vs. Polo - Top 10 Ridiculous Celebrity Lawsuits - TIME." Breaking News, Analysis, Politics, Blogs, News Photos, Video, Tech Reviews - TIME.com. Web. 13 May 2011. .


Click the button above to view the complete essay, speech, term paper, or research paper








This essay is 100% guaranteed.


Title Length Color Rating  
How the Polo Ralph Lauren Brand Has Achieved Such High Success Essay - ... Furthermore second step of Keller model is Meaning, which is identify and communicating, what you brand mean and what it stand for. This is broken into two parts that are “performance” and “imagery”. Performance is how well the brand meets the consumer’s need. Polo Ralph Lauren is successful because when consumer purchases the brand; they associated it with elegant, exclusive and unique designs, trendy and the experience of living in the “high-end” lifestyle. Also high price tag to brand products imply that Polo Ralph Lauren has high quality, which makes it exclusive due not everyone can afford to buy into the brand....   [tags: four steps of Keller's CBBE model ] 1559 words
(4.5 pages)
Better Essays [preview]
Ralph Lauren, The Fashion Giant Offers Strong Growth Prospects Essay - ... However, a major difference lies in the capital expenditures of the two segments. In 2013, the wholesale business required a capital expenditure of only $40 million to generate the highest level of income. In comparison, the retail business demanded the highest capital expenditure of more than $158 million last year. This makes the wholesale business more preferable, not to mention it provides some leverage, in case of slowdown. Expanding international presence With organic growth as its main focus, the company is trying to expand its brands by venturing into new markets, principally in Europe and Asia....   [tags: investment, revenue, luxury] 1132 words
(3.2 pages)
Strong Essays [preview]
How to Spot a Fake Polo Ralph Lauren Essay - ... This is quite discrete and always overlooked by the counterfeiter and as well as the buyer. Just underneath this tag, or the other side of the tag, a “CF number is present” FAKE: The attached label is in most cases absent for very bad fakes and present but usually without rough borders or edges in knock-offs. Usually no CF number is behind or underneath the tag. 2nd Attached tag on the left of the Main Label The label on which you have the Size, e.g XL; the country of manufacture e.g MADE IN CHINA; the composition, usually 100% cotton....   [tags: stitching, label, pony] 1173 words
(3.4 pages)
Strong Essays [preview]
Essay on Business Marketing Plan - Coursework 1: Task: Marketing Plan for a new street wear (leisure/sports wear) manufacturer who does not wish to distribute goods via traditional retail outlets. Introduction. The purpose of this report is to develop a clearly structured and efficiently detailed plan, regarding the creation of a business producing and distributing leisure/sports wear clothes in UK. The business plan is designed to function under a focus-differentiated strategy, via internal resources. In the sense that growth will be achieved through the resources equally provided by the two owners of the business....   [tags: essays research papers fc]
:: 5 Works Cited
3187 words
(9.1 pages)
Strong Essays [preview]
Ralph Lauren Essay - Ralph Lauren is American's leading designer in the classic tradition, who has stayed true to his own point of view, despite the seasonal vagaries of fashion. Mr. Lauren has always believed that fashion is function of lifestyle. He believes that clothed should be natural, comfortable and elegant, for the way people live today. His clothes have timeless grace and become more personal and special age. For Mr. Lauren, the starting point is always his concern for quality and attention to detail, while the creative drama comes from his own romantic sense of elegance and reverence for authencity....   [tags: essays research papers] 2552 words
(7.3 pages)
Powerful Essays [preview]
Essay on The Ultimate Polo - Less dressy than a button-up, but more formal than a graphic tee, polo shirts are possibly the most versatile clothing option for women. Because of the high demand, many different retailers produce polo shirts. A retailer’s aspiration is to create a polo with appealing characteristics to make their polo shirt look better than their competition’s. Creating an appealing, simple color scheme, as well as a colorful tag containing all the great features their polo has makes a good impression on their target audience....   [tags: graphic tees, polo shirts, clothing brand]
:: 3 Works Cited
1130 words
(3.2 pages)
Strong Essays [preview]
The Life and Accomplishments of Marco Polo Essay - One of the world’s greatest explorers was Marco Polo. Known for his travels to China, the book he wrote about his expeditions, The Travels of Marco Polo, and his sharing of Asian spices, marked him as a great influence in the 13th century and beyond. Italy was not tranquil in the 13th century. Famine spread across Europe because of poor harvests. Crops failed because of seasonal floods. In the winter of 1315-1316, the peasants ate the seeds before they could sell them because they were so hungry....   [tags: marco polo, crop failure, 13th century] 1471 words
(4.2 pages)
Powerful Essays [preview]
The Impact of Expectations Upon Marco Polo and Hernan Cortes Essay - Human history is filled with the names of bold explorers who ventured into the great unknown, only to come out basked in glory as some of the great heroes of their day. Among the grandest are Marco Polo, who provided little known information about the Far East to Europeans, and Hernan Cortes, the great Spanish conquistador who is given credit for the defeat of the Mexica Empire. These two famous explorers are also ideal case studies to analyze the influence of expectations, interests, and of reality on the accounts of the places and people that these men encountered during their voyages....   [tags: Hernan Cortes, Marco Polo]
:: 2 Works Cited
2074 words
(5.9 pages)
Powerful Essays [preview]
Visual Essay Analyzing and Interpreting of Ralph Lauren Romance a Love Story, A Fragance Ad - ... The heroine is also depicted as obstinate, wild, free and adventurous type this is illustrated in the image of her riding away on a horse in her wedding dress this also suggest that she is a runaway bride. They eventually marry as the fifth picture shows the man in his tuxedo and the couple embracing both seem happy as they are smiling. Still another significant feature exhibited in the sixth last frame displays a family type portrait of a happy family where the couple’s children are grown up it is my assumption that they have just renewed their vows....   [tags: Perfume. Love, Ad] 683 words
(2 pages)
Strong Essays [preview]
Essay on Markering - Markering Introduction Steve Case founded America Online (AOL) in pre-Internet days when the networking of various computer systems was rather informal and difficult for all but the highly computer-literate to accomplish. His goal was to make accessing these networks easy enough for anyone to manage. Though AOL has changed dramatically since those days, ease of use has remained a primary consideration in all changes visible to the user. Much maligned by the more "serious" services (and their subscribers) in the past, AOL has risen to be the industry leader despite challenges and the image of being the J.R....   [tags: GCSE Business Marketing BTEC Coursework] 576 words
(1.6 pages)
Strong Essays [preview]