Marketing Plan
Executive Summary
This paper aims to summarize the plans and strategies that will increase the sales/ rentals of the Unidiz Suites. The Unidiz Suites, unlike any other dormitories/ apartments offers male/female room for rent and accepts male/female bed spacers. Dorm rooms can be double or quadruple-occupancy occupancy in size. In some cases, three people can live in a quadruple occupancy or one person in a double occupancy room. It has one public comfort room on the first floor and provides private toilet and bathroom in each room. The rooms may or may have an air-conditioning unit depending on the customer’s choice. Each room is provided with beds and cabinets. The dorm/ apartment itself offers laundry services-(pick up and delivery). It has adequate fire preventive measure-(fire extinguisher, fire alarms, fire exits etc.), and security services (two guards). There is a cozy multi-purpose lobby/study area and provides also cable TV, radio etc. It is located near the university belt and accessible to review centers. Rent is not only exclusive to students and board exam reviewers, but it is also open to employees and families.
By carefully analyzing the current market demand, achieved after careful market research and situational analysis. That group suggests that different marketing strategies and plans to further increase sales and increase profit ratings. This paper includes an in-depth analysis of the market, budget and recommendations to increase sales, even if the market is in recession (Summer breaks, other long holidays.).
I. Current Marketing Situation
A. Product Review
Unidiz Suites started engaging in business 4 years ago. The business became stable because of its location and peaceful surrounding. It is near the university belt (UST,FEU,CEU,UE,PSBA,SBC,SSC,NU) and accessible to review centers(Accountancy-CPAR,RESA,ROQUE; Engineering-BESSAVILLA MERIT; Nursing-GAPUZ,PENTAGON,KAPLAN,NORTH CAP). The location is quite good but it is needed to be more known since it is located in the inner side of Carola Street w/c cannot be easily seen by the people. We need to focus our efforts on the strategies with regards to its programs, promotion, advertisements and facilities.
High prices from other dormitories have given Unidiz the ability to effectively compete as it sets reasonable prices and good facilities.
Dormitories are rapidly in demand especially during class seasons. Students preferred to stay out of home rather than to have a long transportation ahead., working people need to stay near their offices to meet their budgets and people who are reviewing would like to have some peaceful space away from home to focus themselves in reviewing or to stay near their review centers since not all places provides these centers.
... look out for high profile contacts and good image building activities especially due to the on going outsourcing concern. As community theatre boards include executive level staff these consulting companies could get high visibility and a sophisticated image by pairing up with something as ?cultured? as theatre. These companies can be requested by the boards of community theaters to sponsor the building and maintenance of the theatre websites in exchange for good PR and contacts.
Chapter 1 emphasis the importance of why marketing matters in our everyday lives. Cactus Rose is the first Latin American fusion cuisine restaurant that draws its own crowds also for its well-known tequila bar around the town of Wilton. They offer in their cuisine which includes fresh ingredients, natural beef, free range chicken, wild caught organic fish and seafood and also a variety of handcrafted margaritas. With the benefit of the marketing mix, Cactus Rose should think about what could impact its demand in terms of good, service or idea. The four Ps which are product, price, place and promotion. The four Ps will help Cactus Rose distinguish what they need to improve to better increase customer awareness, sales and profitability. A part of my contribution to the group project is conducting a new website for Cactus Rose. In terms of the four Ps, the improvements that are needed for this restaurant to gain more profit are more in the promotion decisions. In order to accomplish the marketing mix, our group planned to do more advertising for the restaurant through social
The marketing strategy of Daiwa House Industry Co. LTD is in setting a goal for creating value for society as a whole. This is highlighted by the “Co-Creating a Bright Future” theme and “Co-Creating a Bright Future” and “Why Daiwa house?” Ad campaigns. In order to do this the company will be focusing on three areas. The first area will be Housing, consisting of all living establishments (Single family, condominiums, etc.). Second is Business with a focus on matching tenants with landowners. Last is construction involving Life areas such as home centers and hotels. In order to read its goals they will need to raise public awareness and create a “Major League” image for the company. It will position itself as a “group that co-creates value for individuals, communities, and people’s lifestyles”.
Moore (2000) and Barnes et al. (2009) propose that individuals append an assortment of undertones to their comprehension of a house. Subsequently, Sitar and Krajnc (2008) guarantee that old houses should be revamped for living solace affirmation, bargain inventive innovations and satisfied tenants needs. The understandings among students of their student lodging are comparably assorted. Susilawati (2001) and Khozaei et al. (2010) characterize student lodging as a thickly constructing with many rooms in which each room contains a few beds. As indicated by this definition, student lodging gives resting and living quarters, as a rule without private showers, for a substantial number of individuals and such lodging is outfitted and leased by the bed. Willoughby et al. (2009), notwithstanding, portray student lodging as a building that gives cabin and gives students an choice to remain on-grounds on the off chance that they have no place else to live. Furthermore, student lodging passes by numerous names, for example, corridors of living arrangement (Amole, 2005), student residence (Kaya and Erkip, 2001), provided food corridors (Cost et al., 2003), college lodging (Bland and Schoenauer, 1966) and lodgings (Sohail et al., 2003; Dahlan et
“Hotel” means a building or a part of the building which incorporates not less than 10 bedrooms (10) available for board and lodging services against a financial consideration; in this paper “hotel”means Palazzo Versace Dubai Hotel (PVH).
The survey conducted shows Saint Paul’s College students feelings on their campus housing. Questions was ask about on-campus housing were six men and four women giving the survey were they answer the questions. do you have a roommate? Where do you stay? Do you have cable? Do you have an air condition unit? Where would you prefer to stay? Do you feel you should have your own dorm? Do you like having a roommate? Would you want to have an opposite sex for a roommate? Are you satisfied with your living conditions? Is their a vending machine in your dorm? Did you like this survey?
The basic principle in which a student can be assigned a room on campus is simple: a certain faculty has a pre-established number of dormitory places in various buildings, and based on that number it assigns its rooms to the students who have obtained the highest grades in the previous academic year. There are some exceptions to this rules, as disabled, orphaned or senate and student council members have priority. However, this priority simply states that students belonging to the categories previously mentioned are guaranteed a place in a dorm, but not in a dorm with high comfort. Initially, the top students in a year (the number of students depends on how many rooms a certain faculty has) receive placement in the best dorms, such as Economica 1 and 2, Sport XII, or what is commonly known as the A dorms. This is often not the case, as the privileged often take these spots for themselves.
The Portman hotel is one of the luxury hotels in the hotel industry. The size of the hotel is relatively small; it has only 348 rooms and 21 floors. The objective of this hotel is to bring Asian hospitality to the US. This hotel is different from other hotel because it offers the services of personal valet and also it had “ no rules for the guests”.
When I came to college for registration with my family, I was very enthusiastic to study in college and what I feel when I first saw the school was that I just adore the school’s appearance. I was supposed to be a boarder student and made me worried about it, I was afraid of that I can’t get used to live with 90 people in one building. The school got started and all of my fear about dormitory dispersed. I am so pleased to be in RC Boys’ Dormitory and I guess everybody shares my opinion. To be a boarder student in RC was the best decision I have ever made. As you all know, approximately one fourth of the students in RC are boarders and for them, besides a school, RC is also home.
Housing is an issue on almost every university’s campus nationwide at one point or another. There is always a high demand for housing, and an even higher demand for on-campus housing. Many universities offer guaranteed housing to freshmen, but after that it is rare to receive anything better.
According to the ECU process of formal problem statement, the university seeks to provide students by safe, healthy education surroundings. Dormitories are one important of that learning environment, because 55% of ECU students exist in campus dorms and mainly of these students use an important amount of time working in their dorm rooms.
Too often, a marketing function is misunderstood, because many people do not understand what is meant by ‘Marketing’.
The Hotel industry has become very important in the past years due to immense traveling and growth of international business. Hotel industry not only plays an important role in the life of people but as well as the economy of the country. Development and advancement in the Hotel industry have rapidly been taking place and especially since the rapid change in technology, it is very important for hotels to be promptly keeping up to date. When the hotel industry is spoken of, there are many famous hotels but one hotel company that has been outstanding in growth and other aspects of business, like in Leadership, Teamwork (Employee turnover), Motivation (Customer retention and satisfaction, Goals and objectives, (changing the way hotel business has worked), and Change within the company; structurally inside and physically outside, adding elements, like entertainment, gaming, and outdoor activities, is the Hilton Hotel Company.
Researcher also found many of the problems that will arise if students not occupy hostel prepared by college. Among them, students will easy to fall into with unhealthy symptom if those not clever to adapt with surrounding compared to those living in hostel that is tied with rule fixed by college handled by warden. Then, Accommodation also played highly important role to become a student that is excellent. Stay in hostel is one road the best to become student that is excellent because stay in hostel will be more controlled and limited with regu...
These are normally private offices, workstations, and desk rentals within another business’s established office. This means a business has an established office with unused space, and thus offers to share it with another business - normally small- or medium-sized. The amenities shared are usually the conference rooms, kitchen, break room, and reception area; these normally are covered by the original business and thus are free for the renting party. However, at a shared cost, more services can be shared, such as the copying and mailing center, as well as support staff. This type of collaboration of space allows for affordable and flexible lease terms and the rent is dependent on the space being acquired along with the extra services. This concept is one that can be seen already adapted by the humanitarian environment, among the NGOs, with an example being the UNHRD which was previously explained as a collaboration that is normally applied during relief emergency projects . Therefore, the basis for a transfer from the commercial property sharing to the NGO environment will have a focus on the concept of office-sharing- collaboration through all phases, including for NGO development programs. Consequently, the exploration of this concept´s benefits and challenges are