Marketing Plan Outline
The product that most deserves to be introduced into the market is the self charging battery. There have been several variations or attempts on producing such a device, but none have quite made the jump into common everyday purchases made by consumers. The setbacks have been price, desire and practicality. Many people will not pay $20.00 for a battery to stick into a five dollar product. Rechargeable batteries have had a little more success, although those too get lost, cost more and cost money to recharge. Manufacturers do not want to go out of business so development of this type of product has not found adequate funding. Many too are not practical. Like the solar powered self charging battery being used in some cell phones. Nice idea, but impractical as one may be in a call and lose their charge for their phone. Now instead of putting in another battery or plugging into the nearest wall socket (which either may not be available), you simply need to take it out and let it charge under the sun…for 30 minutes to make your next call. There are several features that this outline will demonstrate the superior performance, durability and quality of these batteries in a very competitive market. The self charging battery we will offer requires no electrical outlet for recharging, it sounds an alarm when low to start the recharging cycle and it is designed to replace all standard battery types at an economical cost.
I. Market analysis
A. The consumer spending on batteries (the battery market) is about $50 billion in the U.S. alone, of which roughly $5.5 billion is allocated to rechargeable (secondary) batteries. The growth is estimated at 6% annually. (Bozzo, 2008)
1. Alkaline batteries are the primary battery market leaders. Others industry leaders will be lithium and zinc-air. Alkaline batteries can be stored up to 10 years and have a larger consumer base than the other alternative batteries.
2. Lead-acid will account for nearly half of the demand of rechargeables. This battery is mainly used for automotives and other types of industrial or standby types of equipment, such as used by the phone companies to back up their lines in case of an electrical power outage. These type of
Our original marketing plan was not a plan at all. We wanted to see success and focused on revenues, net sales, and stock price to gauge whether we were doing what was best for the company. We made sure to locate a target market and base our promotional tactics on what young and mature families want and need. We ensured that we did the right thing in the face of adversity, especially when concerning intercompany issues and product tampering. We wanted to make sure that we were selling great products that did their intended job at a fair price, and made sure our products were easily accessible to consumers.
http://www.army.mil/article/79388/ (accessed March 16, 2014). Tiwari, G.N., and R.K. Mishra. Advanced Renewable Energy Sources. Cambridge, U.K.: RSC Publishing, 2011. U.S. Congressional Record - Senate.
The challenge for this case is to build an Integrated Marketing Communications (IMC) campaign plan to a targeted market: Millennial’s (aka Generation Y), the timeline for campaign: April 2014 – March 2015, with a budget of $15 million for a national campaign.
This is the most common battery that people use today like Energizer or Duracle batteries. The most common form of a primary cell is the Leclanche cell, invented by a French chemist Georges Leclanche in the 1860s. The electrolyte for this battery consisted of a mixture of ammonium chloride and zinc chloride made into a paste. The negative electrode is zinc, and is the outside shell of the cell, and the positive electrode is a carbon rod that runs through the center of the cell. This rod is surrounded by a mixture of carbon and manganese dioxide. This battery produces about 1.5 volts.
Standard testing and upkeep enhances its life and improves efficiency. With the colder climate battery failure becomes far more frequent. As automobile emissions are a single of the key sources of greenhouse gases, men and women must discover ways to minimize their quantity. According to ConsumerReports.orgs Automobile Weblog, To see a map of shared outlets in a given location, drivers enter a destination. We don’t even recognize that – take the most widespread and clear issues – vehicles, golf carts, digital cameras, laptops and so many factors they all involve batteries! As the name suggests, these charges work on the power generated from the sun, which is also named solar energy. To do this you should disconnect the battery once more of course. By obtaining a single of these units you will not have to bother with that, as it will constantly maintain charging your battery for your entire fishing trip.You can also use solar trickle chargers during the winter months, so that your batteries are constantly charged u...
Some batteries consists of harmful toxic acids and it may have threats of leakage because of its liquid state. This is called gr...
The members have been generating client bases in their own related businesses since 1999, previously, the members enjoyed mild success in their own businesses, and have been limited only by capital and available time.
The following plan is intended to provide a basic marketing communications plan for a fictitious company. The company in question operates in China and produces soft drinks, particularly adult soft drinks. The information in the plan has been sourced from various textbooks and online research including the National Bureau of Statistics China.
Lithium-ion batteries are the most accepted battery for portable equipment such as laptops and cellphones. The density of these batteries is normally twice that of nickel-cadmium making them more desirable for portable devices. The chemistry of these batteries is better for the environment because it causes nearly no harm when disposed of.
An organization must use a strategic marketing process to distribute its marketing mix resources to reach its target markets. The elements of a proper marketing mix are price, product, place, and promotion. They are the four P’s of the marketing process (Goi, 2009)
After studying the cosmetic market we can identify a series of needs in this market:
Chemistry is used in our everyday life in more ways than we may think. One way that we use chemistry is in the batteries in our cell phones. They are solely responsible for the phone actually turing on and being powered to run. Most cell phones are powered with a rechargeable Lithium-ion battery. Lithium-ion batteries are commonly used in digital cameras and even in electric cars. These batteries are made of lithium cobalt cathode and carbon anode.
Market opportunities for breakfast cereals is vast, some segments of the market have been neglected, most notably that of the over-50’s. Insightful presentations were given at the “Older, Richer, Wiser” Conference that would suggest the over 50’s market segment is targetable.
...is the effort to extract t!he natural resources from the earth to manufacture the batteries.!
Too often, a marketing function is misunderstood, because many people do not understand what is meant by ‘Marketing’.