Marketing Plan for Studio 12: A Hair Salon

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Action Program
In order to accomplish the desired growth of Studio 12 there will be a two-year period of actions taken by the salon’s owner and staff members.

January
During the first six months most of the action program is geared towards attraction of new customers and making the salon widely known. Although the salon has been around for fourteen years there has not been a significant amount of increased revenue. The problem with this is not being able to adequately present themselves to the community. This brand awareness by residents and non-residents of Hoboken will come mainly through what Is Studio 12’s advertising strength: word of mouth.
February
Current customers who get their hair done at Studio 12 must be treated with exceptional service. They are the one who will determine the future of the store. For this program we may call them the early adopters who are the first to experience Studio 12. By ensuring quality service, Studio 12 will be positioning itself towards more business. It is important that Studio 12’s staff goes out of its way to give an experience that goes above and beyond the customer’s expectations.
March.
Through word of mouth, current customers will inform potential ones about their amazing experiences at Studio 12 and how great the attention is. This can be done by sharing experiences with their family and friends to even posting reviews on websites like Yelp.
April.
When the number of customers increases there will be a need to hire two more experienced stylists. These stylists should be ones who share Studio 12’s goals and values. Eventually, these stylists will become full time workers at Studio Twelve in order to accommodate the increase in customers and maximize the salon’s potential for inc...

... middle of paper ...

...The end result to these polls and surveys will allow the salon to gauge the overall experience of the customers and understand if changes need to be made. For example, if the marketing plan suggested Studio 12 stop serving wine to the customers and the feedback was negative, then Studio 12 will know immediately and make necessary changes.
Checklists.
Another control process that can be put in place would be to initiate monthly checklists. Monthly checklists would enable Studio 12 to find out if the efforts put into marketing are producing acceptable results. Examples of things kept in a checklist can include checking up on customer surveys; improve brand recognition, finding about quality of services and product satisfaction.

References
Gary Armstrong, Philip Kotler. (2012). Marketing An Introduction (pp. 254-351). Upper Saddle River, New Jersey: Prentice Hall.

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