Marketing Plan for Blue Ocean Travels

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Recommended: TOURISM IN SRI LANKA ESSY

1. Executive Summary

Blue Ocean Travels (Pvt) Ltd was formed to provide air flight reservations along with all level of accommodations, travel insurance, and other travel related service providers to clients.

The company's target customers are high income and the medium income earners. These would include lawyers, bankers, executives, doctors, etc. The major purchasers are located in urban areas within Sri Lanka. The customers are generally loyal repeat customers.

In addition to all these changing customer needs, more niche markets are also evolving promoting differentiated products. Therefore, it would be a formation of a very difficult competitive situation with the experienced providers, especially with market leaders. But Blue Ocean Travels (Pvt) Ltd is only an upcoming small company which is not within that bigger caliber range yet. Blue Ocean Travel's target market members will have similar activity interests, more disposable income and less sensitivity to price.

As a small company, it has some significant weaknesses which should be rectified, for the company to progress.

2. Situation Analysis

2.1 Company Analysis

Blue Ocean Travels (Pvt) Ltd is a family owned business which provides services which mainly focus on the air travel sector. It is a Tourist Board approved and IATA Accredited service provider, who was incorporated in August two thousand and four in Colombo.

The company provides a variety to of services relating to the travel services, such as air flight reservations where the reservation is made for particular flight that the customer prefer on the the preferred date, travel insurance service offered that is the insurance required for the passenger in their travel period could be obtained at the agency,...

... middle of paper ...

... marketing plan. A monthly periodical review should be conducted to monitor the improvements.

References

Ticketing Manager of Blue Ocean Travels (Pvt) Ltd

Lankabusinessonline.com. 2014. Travel Target. [online] Available at: http://www.lankabusinessonline.com/news/sri-lanka-tourist-arrivals-reach-2013-target-after-data-revision/922133990 [Accessed: 24 Feb 2014].

Anonymous. 2014. [online] Available at: http://www.sltda.lk/sites/default/files/Annual_Statistical_Report-2012_new.pdf [Accessed: 26 Feb 2014].

Tutor2u.net. 2014. Ansoff Matrix. [online] Available at: http://www.tutor2u.net/business/strategy/ansoff_matrix.htm [Accessed: 26 Feb 2014].

Indexmundi.com. 2014. Sri Lanka - Urban population. [online] Available at: http://www.indexmundi.com/facts/sri-lanka/urban-population [Accessed: 27 Feb 2014].

Blythe, J. 2006. Marketing. London: SAGE Publications.

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