Marketing Kitchen Design Essay

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In general most people do not spend a lot of time in their kitchens or bathrooms, as most people spend their free time socializing or relaxing. This requires a different atmosphere than these two areas can provide in a housing unit. In most cities and college towns, apartments are the most prevalent housing accommodations available. Since apartments have such small living quarters, kitchens and bathrooms tend to suffer the most when it comes to square footage. With smaller kitchens comes limited counter space.
Being a resident of an apartment complex, I know what it is like to run out of counter space. For me and many other people, I use kitchen counter space as a place to keep small appliance as most of my cabinets are full of dishes and food; thus limiting my cooking space even further. I have found myself on many occasions looking for a place to put my chopping board whilst still being able to have all my ingredients out ready to cook. Sometime it is just important to not feel like cooking takes forever because you have to constantly move things around on the countertops in your kitchen.
Since you can’t increase the size of a kitchen in an apartment, the best solution is to use the space you have efficiently. This is when my fold out countertop comes in handy. This product will allow the user to instantly have extra counter space without leaving the kitchen or having to move around what is already there. There are many features that come with this product that the average countertop may not provide.
This product is best suited to people that feel as though they need more kitchen counter space. By offering this product to them, they will no long have to waste time moving objects around in their kitchens. This p...

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...s a pull out counter top I feel as though it might be useful to have some hooks that the user could pop out when needed. I believe they would provide extra value to the product for all marketing groups. They could be used to hang oven mittens or perhaps a garbage bag for a party or social event. Since they would pop out, the user could use them only when needed. This will create even more space efficiency for the user and make an object more accessible by hanging it on the hooks.
In times where money is short, eating out becomes more expensive. For this reason alone we need kitchen space more now than ever. The fold out countertop is an innovative and much needed product for many people right now. We need to save money and start enjoying cooking again. With my product I believe I can provide great value to consumers and give kitchens a much needed makeover.

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