Abstract
The marketing techniques have considerable potential for the leading fitness and weight loss platform in America. Introducing this new service will give clean radiance on the underline problem faced by the youth of America today. This article will explore the internal most dealing of our new organization by describing the new services and examining the importance of marketing for the organization successes. The SWOTT of this organization will be analysis in order to determine the best market research approached and a well develop marketing strategy and procedure to introduce this new service successfully.
As the leading fitness and weight loss platform in America, Bally Total Fitness is the largest and only nationwide commercial operator of fitness centers in the U.S., with nearly 390 facilities and 30 franchises and joint ventures located in 29 states, Mexico, Canada, Korea, China and the Caribbean (Bally's Corporate Website, 2006). One reason for Bally's dominance and success in the fitness industry is through successful marketing strategies and campaigns. For example, the company does a substantial job in assessing growth opportunities through reading into the market opportunities they have before them. The company also assesses growth with market strategy tools. For example, Bally also offers a unique platform for distribution of a wide range of Bally-branded apparel, nutritional products, fitness-related merchandise and services targeted to active, health-conscious adult consumers, as well as to market its internet-based nutrition and weight management program (Bally's Corporate Website, 2006). In addition, Bally-branded nutrition products are sold in about 7,000 select retail, grocery and drug stor...
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... from http://www.my-gym.com
My Gym Children Fitness Center (2006), Reducing Diabetic Risk in Children. Retrieved April 10, 2006, from http://www.my-gym.com
My Gym Children Fitness Center., (2006), Preventing Teenage Obesity, Retrieved April 10, 2006, from http://www.my-gym.com
Bally's Total Fitness Corporate Website, (2006), Investor relations: corporate profile, Retrieved from the World Wide Web an http://phx.corporateir.net/phoenix.zhtml?c=97646&p=irol-homeProfile&t=&id=& on April 11, 2006.
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Instead of trying to persuade customers to buy what the LA Fitness has already produced, the marketing department has decided to produce a product for families not just individuals. The corporation has decided to do this through research. Consumer needs and wants became the firm's primary focus. This consumer-orientated marke...
Exercise, food, technology, and money all play a role in causing childhood obesity. Lack of exercise among adolescents has been proven to be the leading cause of childhood obesity. According to a May 2012 Institute of Medicine report, only half of America’s children and one in four teens get enough activity to meet current guidelines (Doheny and Noonman 1). The recommendations call for children to participate in at least 60 minutes of vigorous to moderate physical activity every day (Hendrick 1). “Only four percent of elementary schools, eight percent of middle schools, and two percent of high schools provide daily physical ...
Childhood obesity has become a huge problem in the United States. Over twenty one percent of African American children are obese, not including the twenty percent who were just overweight. Studies show that the increase in Type II diabetes, which is caused by obesity has increased dramatically in children of African American culture. (Centers for Disease Control and Prevention) The hospital costs associated with childhood obesity were 127 million dollars from 1997-1999, increasing $92 million from 1979-1981. (Centers for Disease Control and Prevention) However, long term effects are also a concern for adolescent obesity. Overweight children have a 70 percent chance of being obese or overweight adults, which increases to 80 percen...
The nation is suffering from a new epidemic from a program that had good intentions. The obesity rate for children has distantly increased over the past years and is continuing to grow. In the past thirty years, obesity has more than doubled in children and has tripled in young adults. This problem has both immediate and long-term effects in health and well-being in children and adolescents. The ...
There is an alarming rise in childhood obesity throughout the United States, making it an epidemic in our country. Obesity has become a threat to the health of many children. Childhood obesity has more than doubled in children and quadrupled in adolescents in the past 30 years. The percentage of children aged 6–11 years in the United States who were obese increased from 7% in 1980 to nearly 18% in 2012. Similarly, the percentage of adolescents aged 12–19 years who were obese increased from 5% to nearly 21% over the same period.(Childhood Obesity Facts, 2015)
Childhood and adolescent obesity is a problem of significant concern. Whether obese or at risk, excessive fat is based on the ratio of weight to height, age, and gender of the individual (Ul-Haq, Mackay, Fenwick, & Pell, 2013). Today’s youth are considered the most inactive generation in history thus, childhood and adolescent obesity is more prevalent than ever before. The Centers for Disease Control (CDC) documents the obesity rate in children ages 6-11 in 2012 at 18% (an increase from seven percent in 1980), and adolescents at 21% (an increase from five percent in 1980). The obesity rate in children has more than doubled and quadrupled in adolescents over a 30-year period (CDC, n.d). The factors responsible for childhood and adolescent obesity are related to childhood lifestyle, family influence, and community factors (CMA Foundation, 2008). The Healthy People 2020 goal, NWS-10.4, is to “reduce the proportion of children and adolescents aged 2 to 19 years who are considered obese from 16.1% to 14.5%” (Healthy People 2020, 2013). Overweight children and adolescents are at increased risk for severe medical issues that can last a lifetime. Interventions to reduce the incidence and improve the health of young people involve solutions at the primary (low risk youth), secondary (at risk youth), and tertiary (obese) levels (Sweeting, 2008). Parents, caregivers, and medical professionals can work together in diagnosing if the child is becoming obese or if the child is having a growth spurt (Ul-Haq et al., 2013).
Black, Tamara. 2008. Exercise and Fitness in a U.S. Commercial Gym.Ann Arbor, Mich.: University Microfilms International.
Marketing is not just about selling and advertising products and services. In general, marketing is associated with identifying the particular wants and needs of a target market of customers, and then working to satisfy those customers better than the competition. This involves doing market research on customers, analyzing their needs, and then making strategic decisions about product design, pricing, promotion and distribution or place (Bethel, 2007). Understanding ways to identify the target market is crucial in developing market strategy. This paper is intended to define target marketing and examine a market analysis of Stacy's Pita Chip Company.
Institute of Medicine. (n.d.). Retrieved Jan 10, 2011, from Childhood Obesity Prevention Actions for Local Government: www.iom.edu/Activities/Childhood/LocalObesPrevention.asp
The following plan is intended to provide a basic marketing communications plan for a fictitious company. The company in question operates in China and produces soft drinks, particularly adult soft drinks. The information in the plan has been sourced from various textbooks and online research including the National Bureau of Statistics China.
We want to solve the problem by helping kids and adults each healthier by making healthier lifestyle choices when it comes to eating. We also want to also increase physical activity of children and adolescents. I believe with the proper diet and exercise we can help decrease the obesity issue in this country that has grown so much in the past two decades. These steps are vital to helping prevent childhood obesity and even kids who currently suffer from childhood obesity. Since the 1970’s approximately 15 percent of children and adolescents are now overweight. "Prevent Childhood Obesity-Get Your Kids Moving!" Prevent Childhood Obesity-Get Your Kids Moving!
"TeensHealth." When Being Overweight Is a Health Problem. N.p., n.d. Web. 30 Nov. 2013. .
Childhood obesity is a health problem that is becoming increasingly prevalent in society’s youth. For a number of years, children across the nation have become accustomed to occasionally participating in physical activities and regularly snacking on sugary treats. In result of these tendencies, approximately one third of American children are currently overweight or obese (Goodwin). These grim statistics effectively represent all the lack of adult interference, in regards to health, has done to the youth of America. The habits of over consuming foods and under participating in physical activities are all too common in the children of today. Children cannot solve this issue alone, though. These young people need to essentially be given the opportunities to make positive health decisions and learn about good, nutritional values.
In our society today, the number of people that are diagnosed with diabetes is increasing. Diabetes is caused by many factors like genetics, inactivity, and obesity. With obesity on the rise in our country, so is diabetes especially in young children. With the fattening and unhealthy foods provided by fast food chains and grocery stores, children are the ones that diabetes is affecting the most, by causing them to have higher chances of being diagnosed with diabetes. According to Kim and Lee (2008), the rates of childhood obesity have tripled over the past three decades. Childhood obesity is becoming a problem for many youth in our society, with more youth being overweight and inactive increases the chances for them to be diagnosed with diabetes. The community needs to become active about this topic by having more activities open to the youth in the areas. This would include workshops and sport programs for the youth being available in the community. Hopefully, the North Carolina School Diabetes Act will educate children so that they will learn to make good quality health decision when they are younger and to give them a better chance of not being diagnosed with diabetes.
Murray, F. (1994). Weight Management: The Key to Disease Prevention. Better Nutrition for Today's Living, 56(7), 44.