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defining marketing
defining marketing
Marketing is the process of planning und executing the conception, planning, promotion and distribution of ideas, goods and services to create exchang...
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Marketing B2C Site, Compared to a B2B Site
Introduction
When a company uses marketing, the company is attempting to promote his or her products or services with the intent of being able to maximize ones profit and gain the confidence of the consumer. Within today’s society marketing having the right product or service can be difficult with being able to implement the marketing process and plan accurately along with being able to remove the potential obstacles. This paper will show and define the meaning of marketing with (B2B), (B2C), and compare how marketing differs between the two websites.
Understanding marketing a company has to know the 4 Ps. When determining the difference in a B2C site compared to a B2B site one should focus on the 4 Ps of marketing which is Product: branding, warranties, packaging design and new product development. Price: being able to set a profitable and justifiable price. Place: Having a physical distribution of goods. Promotion: Being able to sell personally, advertise and promote. The 4 Ps will apply to both B2C and B2B sites however, the only difference is that the 4 Ps for a B2C site would relate to a business to consumer and the B2B site would be related to a business to business. Giving credit to the author from According to Warholic, “marketing a B2B/B2C website requires a performance evaluation, understanding the business being marketed, identifying the customer base, incorporating pertinent content with the keywords properly included, updating the content regularly, establishing trust with customers, and understanding the marketing channels available” (Warholic, 2006, para 1).
Marketing
Marketing a product requires a company to provide customers with the ability to understand what the company is selling. Promoting the product through the internet, media or print media helps a company to better market his or her product or service. Companies understand several ways that a business can obtain his or her new clients. “If a customer can trust an online business even without a physical presence, then the likelihood of success is greater.” (Frantz, 2008)
When a company is trying to market his or her site, they understand that it takes several ways to captures a customers attention, there will be flashing graphics, pop ups, banner ads seeking to bring in traffic to the website.
In this image below, the company’s are marketing his or her product or service through colorful advertisement.
When it comes to advertisement, every company’s goal is to come up with the best way to get their product out there and make their product look better than their competitors. Now, there are different ways in which companies can advertise their product. Microsoft, a well-known and valuable company, produces items such as personal electronics (i.e., cell phones), computer software 's (i.e., Windows), and additional items like Xbox, Bing, and Skype, but Microsoft is really known for Microsoft Windows (Microsoft US | Devices and Services).
...the business environment. B2B involves activities between two organizations that may be producers, wholesalers and retailers. The products are not sold to final consumers. The activities in B2B involve more serious evaluations to ensure that the best decision is made. Experts are involved in the process. On the other hand, B2C involves one individual making a decision whether informed or not. The advantage is that B2C is less risky as compared to B2B. Marketing activities have proved to benefit the B2B activities as opposed to B2C where decisions are made based on emotions created on an individual.
Marketing In this day and age is vital for a company to perform at its possible best. Marketing’s main focus is to give great satisfaction to a customer. There are many aspect of marketing, these aspects give marketer’s the tools to help strive for the best possible success they can achieve. They hope that they can create exposure for their brand, product or service.
Once the target market has been identified it is important to develop a marketing strategy. In today's fast paced, information overloaded society; conveying a message about a product seems to be more difficult than ever. The consumer is bombarded with advertising everywhere they look. Today advertising not only exists on television, radio, magazines, and newspapers, it can be found on billboards, park benches, in our mailboxes, on buses, taxis, at sporting events, and on clothing.
One of the most important resources of a business is its advertisement team. Due to the fact that people can and will buy your product only if they know about it.
The drive by effect is the first noticeable detail in the appealing advertisement. Creating a
In two distinct e-commerce business types, Business-to-business (B2B) and Business-to-Consumer (B2C), there are many differences in the way they operate. Specifically in marketing, differences include how the marketing is driven and the values of the strategies, the size of the target market and length of the sales cycle, and even the buying patterns of the target consumers. Each of these differences will be better defined and explained in the following paragraphs.
The ultimate goal of B2C marketing is to convert shoppers into buyers as aggressively and consistently as possible. B2C companies employ more merchandising activities like coupons, displays, store fronts (both real and Internet) and offers to entice the target market to buy. B2C marketing campaigns are concerned with the transaction, are shorter in duration and need to capture the customer’s interest immediately. These campaigns often offer special deals, discounts, or vouchers that can be used both online and in the store. For example, the goal of an email campaign for a B2C company is to get consumers to buy the product immediately. The email will take the consumer to a landing page on the web site that is designed to sell the product and make purchasing very easy by integrating the shopping cart and checkout page into the flow of the transaction. Any more than a couple of clicks and the customer is likely to abandon the shopping cart.
Further, most merchants and producers face expanded worldwide rivalry and requirement to make it less demanding for existing and prospective business clients to place requests online to dispose of minimal effort suppliers. B2b ecommerce is a piece of the in general deals and advertising method and requirements to incorporate progressed characteristics planned particularly for additional complex production network connections.
B2C and other e-commerce models are experiencing dramatic growths in recent years because of improving technology and being easier to set up that other business models. Internal competition in the B2C industry is amplified by large competitor websites, examples being Taobao Mall. Expected that many B2C companies will direct their focus towards gaining the attention of new customers. This would be done instead of taking their competitors’ market share via heavy marketing efforts. To an extent this means that the direct fierce competition among the existing parties will not be as high as it was. Differentiation of the B2C business model. In the growth stage of the B2C industry, different models of B2C are visible, an example of such is D2C, ‘designer to customer’ model. A direct price war would be avoided when such a sub market appears, due to the different method and way that the product is marketed.
Marketing is a vital component in the success of businesses. Smaller businesses rely on business advertising, expenses, knowing if the business is networking with the right people, or joining the best organisations which lead to success (EStartup business blog, 2010). Marketing concentrates on customers and what the customers want. Customers are the source of sales and profits. Many small businesses are faced with remarkable hardships due to not developing the right marketing plan (EStartup business blog, 2010). To help these businesses a more appropriate or better marketing plan needs to be designed. Small business internet marketing services can help businesses develop and thrive in a highly competitive market. For the highest quality internet marketing services, hiring an online marketing company to design a customized internet marketing campaign may be advantageous for some businesses (EStartup business blog and contributors, 2010). Identified will be the role that marketing plays in a successful business demonstrated by use of two examples, the importance of developing a marketing plan, and ethical and legal issues that surround marketing practices (EStartup business blog, 2010).
The are two basic categories of business conducted over the internet, Business-to-Customer (B2C) and Business-to-Business (B2B), and they share one common key aspect - use of Internet technologies to manage all aspects of the business.
Marketing is very important to the success of a business. Before people can buy a product or service they have to know about it. However, marketing entails more than just letting people know what your company has to offer. Throughout this paper, I will define marketing, offering my personal definition as well as more formal definitions from other sources. Furthermore, I will explain to the reader the importance of marketing to organizational success giving real world examples in support of this explanation. The field of marketing can include many things. I believe, however, the most important thing which it should include is communication with customers as to the value and benefits of using that particular company's products and services. It should help to establish the business's niche in the industry and distinguish it from other such businesses.
13. Shimp, T., and Andrews, C., (2013), Advertising Promotion and Other Aspects of Integrated Marketing Communications (9th Edn.), Cengage Learning: Mason.
Stafford, Marla R., and Ronald J. Faber. Advertising, Promotion, and New Media. Armonk, NY.: M.E. Sharpe, 2005