Marketing Approach Between a Shop and the Public

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Recommended: Buying decision process and importance

In this section is a integrated Marketing Communication perspective, that proposes an approach that will increase the interactivity between the shop and the public in resulting in more transactions.

The buyer readiness stages is a theory about the stages that a customer goes through before they make a purchase. The stages are: Awareness, Knowledge, Liking, preference, and conviction, Purchase.

The approach includes the use of advertising, social media, promotions and discounts.
Advertise on Google & leaflets Educate via advertisements Employ social media Market research & action Be specialists

1. Create an online & offline advertising campaign – Awareness
Online
The electronics shop should create a integrated advertising campaign that promotes the business to create awareness to the customer.

Cost effective
This allows the business to only pay for when people click the advert and it takes them to the shops website. This is very efficient as no marketing efforts are wasted.

Targeted
The business also sets some keywords and phases, so that the advert only appears when people search specific words on Google, for example “Cheap quality computers in Southend”. This means that the advert will only appear to people who it’s relevant to.

Opposite a mock up advert that could appear on Google’s Search results.

Offline – Untargeted
The computer shop should create flyers advertising the, then they could employ someone to deliver the leaflets, or they could have a stand with them on outside their store. This would be blanketing and untargeted and reinforcing the shops identity to the masses.
2. Give more information to the customers – Knowledge
Once the business has reinforced its name into customers they will want to know mo...

... middle of paper ...

...customers to make a purchase from the business resulting in more transactions.
Bibliography
How to Build Brand Equity: 5 Steps (with Pictures) - wikiHow. 2014. How to Build Brand Equity: 5 Steps (with Pictures) - wikiHow. [ONLINE] Available at: http://www.wikihow.com/Build-Brand-Equity. [Accessed 18 February 2014].

Moto Maker by Motorola - A Google Company . 2014. Moto Maker by Motorola - A Google Company . [ONLINE] Available at:https://www.Motorola.com/us/motomaker?pid=FLEXR1#exterior/backplate. [Accessed 19 February 2014].

Buyer Readiness Stages | Definition and Concept | Marketing | MBA Skool-Study.Learn.Share.. 2014. Buyer Readiness Stages | Definition and Concept | Marketing | MBA Skool-Study.Learn.Share.. [ONLINE] Available at: http://www.mbaskool.com/business-concepts/marketing-and-strategy-terms/2027-buyer-readiness-stages.html. [Accessed 17 March 2014].

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