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Market Analysis for LG Group Essay

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Introduction
The LG Group was born in South Korea in 1947, combined other two Korean companies named Lucky and Gold-star. And has operations in various segments such as chemical, energy, machinery, metals, finance and services. Its logo consists of two elements, the letter LG gray and symbols in red, the letters "L" and "G" stand for "Life's Good" in the slogan, however LG stands for its name. (Huang, J. & Kim, H., 2013). LG Inc. is one of the global leaders and technology innovators in consumer electronics, mobile communications and home appliances in the world. The main arm of the group is LG Electronics. Established in 1958, quickly became a global force in converging technology products in electronics, information and communication, designed to meet the needs of different customers and improve their lives. As a worldwide corporation, LGE's operates under the product concept of marketing management. Is a company that is devoted to "fast innovation and fast growth" (LG Electronics Sustainability Report, 2013). Focused on developing new electronics products, according to the LG Annual Report 2013, based on an LG internal survey of “TV models available for purchase in 2013” the first TV with OLED technology in the world is of LG, the Curve LG OLED TV in the first moment, is being a product development for a rich and specific niche, LG believes that this model will be standard in the coming years. The objective of this essay is to analyse the marketing mix of the this new LG TV.
The Marketing mix of Curved OLED Smart TV

The tradit...


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...Santos, M., & Inkpen, A. C. (2009). Joint ventures and alliances. In M. Kotabe & K. Helsen (Eds.), The Sage handbook of international marketing. 198- 217. Thousand Oaks, CA: Sage. doi:10.4337/9781781005224.00035

Singh, J.,Kalafatis, S. P., Ledden L. (2014). Consumer perceptions of co-brands: the role of brand positioning strategies, Marketing Intelligence & Planning, 2014, Vol.32(2), p.145-159. doi: 10.1108/MIP-03-2013-0055
Van Waterschoot W & Van den Bulte. 1992. The 4P Classification of the Marketing Mix Revisited. Journal of Marketing, 56 October: 83–93.

Yeoman, I. & McMahon-Beattie, U. (2006). Luxury Markets and Premium Pricing. Journal of Revenue & Pricing Management, 4(4), pp.319–328. doi:10.1057/palgrave.rpm.5170155

Zeithaml VA & Bitner MJ. 2003. Services Marketing: Integrating Customer Focus Across the Firm. 3rd ed. New Delhi: McGraw-Hill.


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