The communication process consist of two elements. The source that wants the message to be sent and the receiver who accepts the message. The receiver then provides feedback to the original source. These messages can have barriers that keep the intent of the messages from getting through. There are verbal and nonverbal ways of communication. Coca Cola has many different channels of communication within their organization. It starts with the CEO, Mr. Muhtar Kent. Mr. Kent’s focus is to lead Coca Cola to a more sustainable future and become a more profitable growing company. These goals will not be achieved unless communication is a vital part of their strategy.
Mr. Kent and the board of directors have to set forth a plan of action and communicate it downward to the Senior Operations Leadership. There are nine members of this leadership team and they control the divisions of the company’s global market place in different areas of the world. It can become a tenuous activity to communicate their directions to the different divisions. The language differences between the divisions and the corporate leaders can become a barrier in decoding the messages that are being sent. Although it is hard it is hard find any research on the way they handle this barrier, the company should hire interpreters to assure that they are receiving the intended message. They could possibly also receive their messages electronically so that the interpreter can receive every word said, and relay that message. With Coca Cola being globally recognized as the leading beverage maker, the language differences are not a big barrier for the company to...
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...the employees feel like they are needed, and relieve some of the stress from the work place. The employees in return could feel a sense of loyalty and ownership of the company and increase their overall production.
Communication within the Coca Cola Company and the way it communicates with the consumers are vital parts of their overall strategic initiatives. There is always room for continuous improvement in certain areas, but Coca Cola seems to have grasped the concept of it and is continuously looking for other ways to improve their communication process. It is important to them for the receiver to understand the message clearly and apply the appropriate feedback. They are a company that realizes the intended message could be misinterpreted. Coca Cola tries to implement these programs to better understand the communication barriers that may arise.
Beverage giant Coca-Cola wants to get a little love for its iconic cola drink from the upscale consumer set, so its decided to create and test-market a sleek set of contoured aluminum bottles for its flagship Coke brand. Yes, we said aluminum bottles.
With the disregard towards the environment not limited to but including water supply, and pesticides found within their products. Only after the formation of coalitions did Coca-Cola address these issues. Upon the business and financial impacts that these coalitions brought upon Coca-Cola did the customer expectations grow for change to the manufacturing process. After the change of manufacturing practices brought satisfaction to the customers, as they saw how well the product that they consumed was helping the environment
Culture tremendously affects people groups inclinations and recognition. Dialect is one of the parts of culture that advertisers must deal with, in term of interpreting item names, mottos and limited time messages so as not to pass on the wrong importance. Coca-Cola did not look much into this perspective when going into the business sectors of nations like China and Taiwan as the strict interpretation of Coca-Cola in Chinese characters mean, chomp the wax tadpole. Political structure and lawful contemplations likewise have encroached on Coca-Cola Company methodologies. “We do business in nearly 200 countries and believe that implementation of specific treaties and protocols should be left to national political processes.” (Coca-Cola 5). Legislatures of some Bedouin countries boycotted Coca-Cola’s items because of a political question and unhappy with the organization for keeping up wholesalers in Israel (Coca-Cola - Press
Introduction Coca Cola has fast become the world leader in the soft drink industry. But this didn’t happen overnight, the main driver behind their success is their clever marketing plans (Horowitz, 2011). Using current, local events to push their product to worldwide consumers. Coca Cola has used targeted campaigns directed at specific regions to maximise the effectiveness of their campaigns. For Example the ‘share a coke and smile’ campaign was run worldwide but was personalised from country to country. And here in South Africa the #SHAREACOKEZA campaign was a huge success. This campaign ran over several platforms: TV, Facebook, Instagram, twitter and YouTube. The main contributing factor to the success was the personalisation of the cans
Coca Cola’s mission statement is “To refresh the world in mind, body and spirit… to inspire moments of optimism and happiness through our brands and actions… and to create value and make a difference” (Staff, 2016).
Coca Cola is a brand that has existed for more than one hundred years. This company has used brand consistency as a marketing strategy tactic to create awareness about its product. The Coca Cola Company is known globally by its logo, colours and product. It is so popular that by seeing the red and white colours alone can indicate to an individual who the company is and what the product is. By continuously promoting the same message and brand over years of marketing, the Coca Cola Company has successfully created awareness of the product for both loyal and new customers. Regardless of the fact that the company has different types of beverages besides the commonly and popularly known Coke, this has remained as the most known product associated with the Coca Cola Company due to their brand consistency as a marketing tactic to create awareness of the product. By creating awareness about it encouraged and targeted more individuals to gravitate towards using
The great taste challenge was a marketing scheme developed by Pepsi Cola to convince consumers to switch from Coca-Cola to Pepsi Cola (Schindler, 1992). The blind taste test was sparking consumers to switch from Coca-Cola to Pepsi Cola in the mid-1970 (Schindler, 1992). By late 1970, Pepsi Cola had succeeded Coca-Cola in product sales in grocery stores (Schindler, 1992). The loss of market shares ignited Coca-Cola to reformulate a new smoother, sweeter cola taste to compete with Pepsi Cola (Schindler, 1992). By mid-1980, Coca-Cola was back to number one again thanks to the success of their diet cola product (Schindler, 1992). However, Coca-Cola decided to launch a newly formulated cola product to replace the old cola regardless (Schindler,
coca cola company has been noted to be among those with successful business strategies in the world market. Also, it is a large corporation with over 70,000 employees. It has established its brand in over 200 countries including Japan. Out of the 70,000 employees, 59,000 are spread out in the 200 nations across the globe. The case study provides the history of coca cola Company regarding strategies it has employed in the past and the rate of their success. The one-size fits all approach used by Goizueta served the company till his successor took over in the 1990s. The company’s primary problem was crafting and executing an effective strategy to utilize its
...ke its decision to change the formula of Coke in 1980s but its overall performance has been quite impressive. At present, the company has adopted some new strategies in order to increase its market share in the international market and is rapidly expanding its operations worldwide. It is obvious from the above study, that the management of Coca Cola has been successful enough in devising its marketing and promotional strategy and this is the reason that Coca Cola is one of the well-known brands in the world. However, there are still some areas in which the company needs to bring improvements. For instance, in some countries where Pepsi has a market leadership, Coca Cola needs to improve its promotional strategies and offer more value to the consumers so that it may outperform Pepsi. Works Cited Coke Says Cheers, http://www.fool.com/News/Take/2003/take030320.htm
The drink was invented as a medicinal drink to cure headaches by using caffeine, acting as a vasoconstrictor (Gehani, 2016). Moreover, Coca-Cola created a nickname known as Coke, producing ad campaigns publicizing the same trademark drink. Coca-Cola is a valuable brand generating “$72.5 billion in 2000 to $77.8 Billion in 2012 and $78.4 in 2015” (Gehani, 2016, p.13). According to Bashin, principal segmentation goal is to acknowledge the customers, but Coca-Cola focuses in adjusting its advertising strategy by generating innovative products (2017). Furthermore, Coca-Cola targets everyone because it does not discriminate gender, age, ethnicity nor lifestyles since it sells in more than 200
The principal benefit is the desire to quench the thirst of all their patrons. The point of parity in the brands is the fact that both beverages are famous among the people, under the beverage group and always up-to-date with their customer’s requirement. The point of difference lies on the image each brand reflects on the customers. Pepsi have continuously been similar in their “fun and young” dispositions, the two establishments have steadily remained on separate courses throughout the decades. For the most part, Pepsi has stuck with its elevated energy, music and comedy-driven strategy. Pepsi is the cool fashionable brand which is undoubtedly associated with the youth and the celebrity; whereas, Coca-Cola is more of an emotional brand. Coca-Cola advertisements portray a human experience in two fundamental ways. Firstly, awhile before global branding was the movement it is nowadays, Coca-Cola was incorporating diversity, as obviously viewed in its long-running “I’d like to buy the world a Coke” sequence of commercials, depicting persons from around the globe joining simultaneously in Coke and song. (Johnson, J.,
My focus is on the Coca-Cola Enterprises it is a marketer, producer, and distributor for Western Europe and former bottler of North America
The Coca-Cola company is one of the world’s leading soft drink maker, operating in more than 200 countries, selling more than 400 brands of non-alcoholic beverages including diet and light beverages, waters, juices and juice drinks, teas, coffees, sports and energy drinks. Coca-Cola is one of the most valuable brands in the world and is also recognized as one of the most successful brands globally. The success of this brand revolves around five main factors.
While the roadmap for The Coca-Cola Company (TCCC) looks to be bright, the company has built and a great structure to support its business goals. Though they lose certain market share; they do inspire mission, vision and values. The company is committed to a sustainable growth to its shareholders. A culture of improvement, partnership, teamwork shows that TCCC has a solid foundation of open communications and relationships means on which to build its success and growth.
The Coca Cola Company has been among the world’s top companies that have been able to perform well in all the areas of the world. The company follows the latest strategic research and evaluation methods to formulate such strategic policies that helps in not only meeting the customer expectations and desires but also achieving various organizational goals and objectives.