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Management Systems Essay

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Liberty Media Corporation (Nasdaq: LMCA) (Liberty) and Comcast Corporation (Nasdaq: CMCSA) (Comcast) are two of the leaders in the telecommunications industry with contrasting innovation styles: Liberty basically approaches innovation by acquisition, while Comcast has an aggressive internal development process supplemented by acquisitions and venture capital investments. Liberty is headed by its chairman, Dr. John C. Malone, 72, one of the pioneers and founders of the cable television industry who has grown and spun off several public companies, including Tele-Communications, Inc., that now forms the core of Comcast’s cable division (Hull, J., 2012). Malone’s key lieutenant running the day-to-day business is Gregory B. Maffei, 54, president and chief executive officer (CEO) (Liberty Media Corporation, 2014). Comcast is headed by its chairman, president and CEO, Brian L. Roberts, 54, who has been with the company since he was a teenager and is the son of the retired Comcast founder, Ralph J. Roberts (Aaron & Long, 2001). Roberts’ chief lieutenants head up the two operating divisions of Comcast: Stephen B. Burke, 55, executive vice president of Comcast, and NBC Universal President/CEO, and Neil Smit, 55, executive vice president, and Comcast Cable President/CEO (Comcast Corporation, 2014). A fourth key player in the Comcast innovation strategy is Amy Banse, senior vice president of Comcast, and managing director and head of funds for Comcast Ventures (Comcast Ventures, 2014). While their approaches to innovation are dissimilar, both Liberty’s and Comcast’s results have been extremely successful, establishing high market values for their shareholders while developing many of the key core products of the telecommunications...


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... http:// management.fortune.cnn.com/tag/john-malone/
Hull, P. (2012). Serial entrepreneurs are more successful. Forbes. Retrieved from http://www. forbes.com/sites/patrickhull/2012/12/12/serial-entrepreneurs-are-more-successful/
Lewis, M. (2001). Cavle's Darth Vader is back. Forbes. Retrieved from http://www.forbes. com/2001/07/11/0711malone.html
Liberty Global plc. (2014). About Liberty Global. Retrieved from http://www.libertyglobal.com/ our-operations.html
Liberty Interactive Corporation. (2014). Company overview. Retrieved from http://www.liberty interactive.com/company-overview.aspx
Liberty Media Corporation. (2014). Management team. Retrieved from http://ir.libertymedia. com/management.cfm
Myhren, T. (2001). Oral history collection: John Malone. Retrieved from The Cable Center: http://www.cablecenter.org/barco-library-hauser-oral-history/item/malone-john.html




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