Louis Vuitton Success Story
Bernard Arnault - Louis Vuitton
Born: March 5, 1949
Age: 59
Country Of Citizenship: France
Residence: Paris , France, Europe & Russia
Occupation: Chairman, LVMH;
Chairman, Christian Dior SA
Net worth: $26 billion US dollar
Fortune: Inherited and growing
Source: LVMH
Industry: Diversified
Marital Status: Married, 5 children
Education: Ecole Polytechnique de Paris, Bachelor of Arts / Science
Website: LVMH.com
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Bernard Arnault was born in 5th March 1949. He is the 7th richest person in the world and France's richest person with an estimated net worth of $26 billion US dollars, according to a Forbes report in March 2007.
Arnault is best known for turning LVMH, already a luxury-goods giant when he won control in 1989, into a global empire through acquisitions, savvy marketing, and bold design.
Bernard Arnault is a native of Roubaix, and graduated with an engineering degree from the École Polytechnique in 1971. In 2007, Arnault was listed among Time Magazine's 100 Most Influential People in The World. He also Said to be a skilled pianist.
At 35, using a combination of family money and loans, he bought Boussac, a bankrupt French textile group that had financed Christian Dior's original fashion house in 1946. Arnault stripped Boussac down to Dior and used it as a vehicle to create LVMH, which was born out of the 1987 merger between Louis Vuitton and Moet Hennessy. Once in control, Arnault fired executives of both companies, put in his own team, then spent the '90s snatching up still more luxury brands, including shirtmaker Thomas Pink, Chaumet jewelry, Fendi leather goods, the Pucci and Donna Kara...
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...mont, which owns Cartier, Van Cleef & Arpels, Piaget, Baume et Mercier, IWC, Jaeger LeCoultre, A. Lange & Söhne, Officine Panerai, Vacheron Constantin, Dunhill, Lancel, Montblanc, Montegrappa, Old England, Purdey, Chloé, and Shanghai Tang.
Arnault's influence reaches far beyond couture and champagne. He's a close friend of French President Nicolas Sarkozy; a newspaper baron who's currently selling one business daily, La Tribune, and acquiring its rival, Les Echos; and a powerful arts patron: Arnault got the go-ahead last fall to build a center for LVMH's art foundation in the Bois de Boulogne.
The formula, devised by Arnault, goes something like this: Sharply define the brand identity--or "DNA," as he puts it--by mining the brand's history and finding the right designer to express it; tightly control quality and distribution; and create masterful marketing buzz.
Reginald’s first target was Park Sausage. Unfortunately, the deal was lost to another buyer and he was devastated. Two years later (1977), the Almet acquisition fell through. The seller backed out of the deal on the day of closing. After threatening to sue the owner for breach of contract, Lewis was paid $250,000 to drop the suit (all fees and expenses were reimbursed). Determined not to display his disappointment, he came to the conclusion he wasn’t ready. Reginald took a long vacation and began to study every successful takeover he could find. He would be ready to take on his next corporate acquisition with a vengeance…and that he did.
In every given business, the name itself portrays different meanings. This serves as the reference point and sometimes the basis of customers on what to expect within the company. Since personality affects product image (Langmeyer & Shank, 1994), the presence of brand helps in the realization of this concept. Traditionally, brand is a symbolic manifestation of all the information connected with a company, product, or service (Nilson, 2003; Olin, 2003). A brand is typically composed of a name, logo, and other visual elements such as images, colors, and icons (Gillooley & Varley, 2001; Laforet & Saunders, 1994)). It is believed that a brand puts an impression to the consumer on what to expect to the product or service being offered (Mere, 1995). In other application, brand may be referred as trademark, which is legally appropriate term. The brand is the most powerful weapon in the market (LePla & Parker, 1999). Brands possess personality in which people associate their experience. Oftentimes, they are related to the core values the company executes.
Most of Givenchy’s collections produced and designed in Italy and produced in France by apparel manufacturer Bidermann. His designs of junior sportswear that was made by American manufactures with American fabrics.
Moving up the pyramid, the next level includes brand meaning – what are you? This incorporates performance and imagery. The product itself is at the heart of brand equity, and designing and delivering a product that satisfies the consumers’ needs and wants is crucial for successful marketing. In order to reach resonance at the top of the pyramid, the product must (at least) meet, if not surpass, customer expectations and functional needs. The goal here is to identify and communicate brand meaning. Performance dimensions consists of five categories: primary characteristics and supplementary features; product reliability, durability and serviceability; service effectiveness, efficiency and empathy; style and design; and
The retail industry is continuously growing. There are many successful companies and entrepreneurs in this industry. One successful entrepreneur is Dennis Wilson, also known as Chip Wilson.
Louis Vuitton, a French designer and entrepreneur quickly made a name for himself in the fashion industry by becoming Napoleon’s wife “personal box-maker and packer.” At the age of sixteen, Vuitton and his family started the legendary workshop by creating travel trunks and the famous unpickable locks in 1859 (Louis Vuitton, 2015). As the legendary brand continues to remarkably exceed both sales and expectations, Louis Vuitton as a brand strives for pure distinction and exclusivity.
Polo Ralph Lauren the brand has become one of successful brand in America and across the world, as a well-known player in the design and lifestyle industry, under bender Polo Ralph Lauren collection of product range from reasonably inexpensive to expensive brand in men’s, women’s and children wear, accessories, perfumes and home furnishings. Widely seen as the number one brand that symbolize the American Style, Polo Ralph Lauren has implemented to its marketing strategy, which has leaded they to become a strong brand equity since being set up. Also, the brand has been selling its goods internationally, while it has kept up with its 45 years reputation and distinctive image developed across the different products and brands markets. Due to its marketing tools and its high quality brand image, this luxury brand keeps a constant relationship with its customers. Ralph is a truly inspired and continuously aspiring designer. (Garvin, 2008)
Ralph Lauren is an American fashion designer philanthropist, and business executive, best known for the Ralph Lauren Corporation clothing company, Ralph was born as Ralph Lifshitz in year 1939 in New York City. Ralph Lauren started in 1967 under the name of Polo Ralph Lauren, until he expended his designs. Polo Ralph Lauren based on American style leader in luxurious, sophisticated fashion and Striking a balance between “timeless” and “modern” style and to make his full line more impeccably crafted the new sportswear is born. And finally in 1970 Polo Ralph Lauren released a line of women 's suits tailored in a classic men 's style.
Charles Perrault was born in 1628 and was of French descent. He was from a very wealthy family. His father was a lawyer, and his three brothers grew up to have successful careers as well. Perrault was able to attend the best schools, but preferred to be self-taught so he dropped out of
Companies use a collection of brand equities to represent their products in the market (Voolnes, 2012). Brand equity refers to the commercial value that is derived from the perception of consumers on any given brand name of particular products in the market as opposed to the product itself. Ataman (2003) notes that the effect to the consumer is in the brand name and not the product itself. Companies use logos, trademarks and a collection of other symbols to present this information to the customers. The use of these symbols is meant to try and capture the customer mindset so that they can be thinking about the company products at all times through the items they possess at home (Estes, Gibbert, Guest, & Mazursk, 2012). This can well be explained by use of the customer-based brand equity model that brings together the requirements for a publicly renowned brand in the market.
A company’s brand is one of its most valuable assets (Green and Smith 2002). Brands owners invest millions of dollars every year in advertising and promotion to raise awareness and create demand for their brands.
Despite all of the above mentioned, LVMH did experience some bumpy times. Some of these times were induced through internal problems, while others were caused by externalities, like Sept. 11. With such a wide range of product offerings, LVMH was on top of the industry in certain aspects, but has room for growth in other areas. One instance in particular nearly caused a division in the company. Hennessy believed the company should focus on wine, spirits, and champagne, however Vuitton wanted to focus on fashion and leather goods. The decision fell into the hands of Bernard Arnault, who became president of LVMH, and sided with Hennessy.
many charities' events to support people who get affected badly. Lately, he donated 83,000 euro to pay for sick child's operation, and other contributions.
...0th century, as well as one of top 100 influential people of 2004, 2005 and 2006. Considering so many hold Gates in the highest standing, it is not surprising
However Louis vuitton and Gucci both companies comes under luxury industry and these both companies are high rated companies in the market for the luxurious brands. louis vuitton and Gucci have market prestige all over the world and have many quality products such as clothing items, handbags, wristwatches, wallets and belts. Both companies handbags are well-known and most selling products by the consumers. Logos of these companies are very famous.