Letter to Lóreal Canada Regarding Avoiding Animal Testing

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Recommended: Animal cruelty cosmetic testing argument

DATE: April 03, 2014

TO: K. Voltan, Vice President

FROM: Rob Geis, Marketing Executive

SUBJECT: Higher Demand for Non-Animal Tested Cosmetic Products

INTRODUCTION

L’Oréal Canada and Animal Testing

There has been some controversy regarding L’Oréal Canada and their use of animal testing in their cosmetic products. For certifications regarding safety, we currently possess 86% of manufacturing facilities that are either OHSAS 18001 or VPP certified. (L’Oréal Canada, 2014) Safety is a priority for us at L’Oréal Canada to ensure that our products are safe for our consumers so that they can enjoy the beauty of our cosmetic products. Health Canada has stated that science has not advanced to the point where they feel comfortable banning animal testing in the cosmetic industry, but that animal testing is not required for cosmetic products. (Bendall, 2011) However, the European Union has recently passed a Cosmetics Directive in 2009, which bans the use of animal testing in the cosmetic industry. The Cosmetics Directive bans the testing of finished products, ingredients within a product and the marketing of a product that has been tested on animals. (European Commission, 2014) As a result of these changes in Europe, it is important for L’Oréal Canada to consider alternative methods to animal testing for business to continue with countries in Europe, and so that consumers will feel more positive about purchasing our products due to them being cruelty-free.

PROBLEM (BACKGROUND INFORMATION)

Issue Involving Use of Animal Testing

There are many issues involving L’Oréal Canada and its involvement in animal testing. Many consumers feel strongly about animal testing because it is inhumane, therefore they do not wish to purchase products tha...

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...teaching. Rev. sci. Off .int.Epiz, 735-745.

Humane Society International/Canada. (2013, March 11). As Europe Bans Animal-Tested Cosmetics, HSI/Canada and Animal Alliance Call on Canada to “Be Cruelty-Free”. Retrieved from Opinion poll shows 8 of 10 Canadians support national cosmetics animal testing ban: http://www.hsi.org/world/canada/news/releases/2013/03/canada_cosmetic_testing_poll_031113.html

Klein, J. (2012). EU Cosmetics Directive and the ban on animal testing: compliance, challenges, and the GATT as a potential barrier to animal welfare. Transnational Law & Contemporary Problems, 253-275.

L’Oréal Canada. (2014). Retrieved from Company Overview Facts & Figures: http://www.en.loreal.ca/_en/_ca/html/our-company/facts-figures/operations.aspx?

P.J. (Bert) Hakkinen, D. K. (2002). Alternatives to animal testing: information resources via the. Toxicology, 3-11

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