Landline Telephone in Canada

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Problem Statement We want to research and understand the usage and ownership of landline telephones, as well as the use and ownership of cellular telephones in Canada. Currently, there is not enough information gathered on the topic of how Canadians would react to the eradication of the landline phone. If this problem is not addressed, the risk of damaging the company’s finances increases. We will use our best resources in order to research and present valuable information to our client. Current-day statistics, sites, and articles from trusted sources will be utilized to reach the goal of obtaining the needed information. Suggestions on what primary research should be conducted will follow our summary of the secondary sources. At this point we will have a better understanding of what information is still needed in order obtain our goal. Ultimately we will find out how receptive the Canadian public will be to adopting the proposed cell phone plan, eliminating the need for a landline phone. Background 1. http://o.canada.com/technology/personal-tech/nettalk-helps-users-cut-their-telephone-cords/ The link above is to a website that has information on the likelihood of consumers choosing to switch phone sources. This website could also be used as a pricing guide to gauge how much should be charged for the new cell phone plan. The article also has other useful information in it, such as the dwindling amount of landline phones, and the rising amount of cell phone ownership in Canada. Research Methodology: Secondary Research Sources 1. http://www.tpsgc-pwgsc.gc.ca/rop-por/rstcst-srcpts-eng.html#fig1 Stats Canada is one of the most trusted resource sites available to the public. It contains viable sources and infor... ... middle of paper ... ...he Huffington Post. Retrieved February 9, 2014, from http://www.huffingtonpost.ca/david-christopher-/canadian-cell-prices-are-horrible_b_3613139.html 6. "McHugh: Canadians still love their landlines - but for how long?." The Chronicle Herald. N.p., n.d. Web. 7 Feb. 2014. . 7. "Canadian Mobile Industry Stats." Big Fish Media. N.p., n.d. Web. 7 Feb. 2014. . 8. Tremblay, K. (2013, Febuary 8). Week 1 - Role Marketing Managment.pptx , Week 2 - Decision Making pptx , Week 3-Research Process Steps 2&3.pptx , Week 4 - Secondary Research , Week 5 - Qualitive Research. Ottawa, Ontario, Canada. 9. Tremblay , Karen. "All." Researching for Insight . Algonquin College. B Building, Ottawa. 10 Feb. 2014. Class lecture.

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