JCPenney: America's Retail Destination

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J.C. Penney’s has the desire to become America’s favorite retail destination for apparel, accessories and home fashion. With approximately 1,108 operating stores throughout the United States and Puerto Rico, they serve half of America’s families every year. They employ nearly 156,000 associates and strive to be number one in customer service. Despite the recent economic downturn, JCP maintained a steady cash flow and has been able to keep their company running strong.

J.C. Penney’s started out with James Cash Penney operating a dry goods store called Golden Rule with two other partners in Kemmerer, Wyoming in 1902. Around 1907 the other two partners were bought out by Penney and he was now responsible for operating three stores. At first the store was cash only, who mainly supplied to frontier miners and farmers from around the area. They supplied them with basic blue jeans and work clothes. In 1913, when he started to expand his chain, he phased out the name Golden Rule and implemented J.C. Penney Inc. Around 1914, the headquarters was moved from Salt Lake City to New York City to be closer to the merchandisers. Finally, from 1992, the headquarters has been located in Plano, Texas.

Every store is trying to maximize their profits and put focus on their highest potential growth opportunities. With constant revolutions in technology, many companies have adapted to the use of smart phones and the social media networks. JCPenney’s has recently developed a rewards system by enticing customers to spend money in order to receive more coupons. With the smart phone technology, they have utilized the ability for customers to receive these coupons straight to their cell phones. This idea creates convenience for customers w...

... middle of paper ...

...ited States boarders, regulations will be followed because their goal would be to create profit. If they were a problem child to the country, they would not be bringing in the revenues that may be possible.

All in all, if JCPenney’s continues to provide consumers with quality merchandise and keep the costs of doing this at a minimum, they will be able to maximize their profits and keep the stockholders happy.

Works Cited

March 2011 .

2006 Annual Report—Federal Reserve Bank of Dallas. 2006. April 2011 .

Boyes, Wiliam and Michael Melvin. Economics. Boston; New Yorwk: Houghton Mifflin Company, 2008.

From Investor Relations: JCPenneyNews. 2011. Febuary 2011 .

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